diff --git a/kombu/common.py b/kombu/common.py
index 47d2a59d4..d5d4e0dce 100644
--- a/kombu/common.py
+++ b/kombu/common.py
@@ -87,7 +87,7 @@ class Broadcast(Queue):
 
     def __init__(self, name=None, queue=None, auto_delete=True,
                  exchange=None, alias=None, **kwargs):
-        queue = queue or 'bcast.{0}'.format(uuid())
+        queue = '{0}.{1}'.format(queue or 'bcast', uuid())
         return super(Broadcast, self).__init__(
             alias=alias or name,
             queue=queue,
diff --git a/t/unit/test_common.py b/t/unit/test_common.py
index 9cc30d154..a72416139 100644
--- a/t/unit/test_common.py
+++ b/t/unit/test_common.py
@@ -80,11 +80,11 @@ def test_arguments(self):
         assert q.exchange.type == 'fanout'
 
         q = Broadcast('test_Broadcast', 'explicit_queue_name')
-        assert q.name == 'explicit_queue_name'
+        assert q.name.startswith('explicit_queue_name.')
         assert q.exchange.name == 'test_Broadcast'
 
         q2 = q(Mock())
-        assert q2.name == q.name
+        assert q2.name.split('.')[0] == q.name.split('.')[0]
 
 
 class test_maybe_declare: