diff --git a/pkg/ui/src/redux/alerts.spec.ts b/pkg/ui/src/redux/alerts.spec.ts
index 6a4f2b07b6b1..325945b59289 100644
--- a/pkg/ui/src/redux/alerts.spec.ts
+++ b/pkg/ui/src/redux/alerts.spec.ts
@@ -22,9 +22,14 @@ import { AdminUIState, createAdminUIStore } from "./state";
 import {
   AlertLevel,
   alertDataSync,
-  staggeredVersionWarningSelector, staggeredVersionDismissedSetting,
-  newVersionNotificationSelector, newVersionDismissedLocalSetting,
-  disconnectedAlertSelector, disconnectedDismissedLocalSetting,
+  staggeredVersionWarningSelector,
+  staggeredVersionDismissedSetting,
+  newVersionNotificationSelector,
+  newVersionDismissedLocalSetting,
+  disconnectedAlertSelector,
+  disconnectedDismissedLocalSetting,
+  emailSubscriptionAlertLocalSetting,
+  emailSubscriptionAlertSelector,
 } from "./alerts";
 import { versionsSelector } from "src/redux/nodes";
 import {
@@ -350,6 +355,26 @@ describe("alerts", function() {
         });
       });
     });
+
+    describe("email signup for release notes alert", () => {
+      it("initialized with default 'false' (hidden) state", () => {
+        const settingState = emailSubscriptionAlertLocalSetting.selector(state());
+        assert.isFalse(settingState);
+      });
+
+      it("dismissed by alert#dismiss", async () => {
+        // set alert to open state
+        dispatch(emailSubscriptionAlertLocalSetting.set(true));
+        let openState = emailSubscriptionAlertLocalSetting.selector(state());
+        assert.isTrue(openState);
+
+        // dismiss alert
+        const alert = emailSubscriptionAlertSelector(state());
+        await alert.dismiss(dispatch, state);
+        openState = emailSubscriptionAlertLocalSetting.selector(state());
+        assert.isFalse(openState);
+      });
+    });
   });
 
   describe("data sync listener", function() {
diff --git a/pkg/ui/src/redux/alerts.ts b/pkg/ui/src/redux/alerts.ts
index 3a19ef747d62..4086fc7c9c02 100644
--- a/pkg/ui/src/redux/alerts.ts
+++ b/pkg/ui/src/redux/alerts.ts
@@ -33,6 +33,7 @@ export enum AlertLevel {
   NOTIFICATION,
   WARNING,
   CRITICAL,
+  SUCCESS,
 }
 
 export interface AlertInfo {
@@ -50,6 +51,9 @@ export interface Alert extends AlertInfo {
   // ThunkAction which will result in this alert being dismissed. This
   // function will be dispatched to the redux store when the alert is dismissed.
   dismiss: ThunkAction<Promise<void>, AdminUIState, void>;
+  // Makes alert to be positioned in the top right corner of the screen instead of
+  // stretching to full width.
+  showAsAlert?: boolean;
 }
 
 const localSettingsSelector = (state: AdminUIState) => state.localSettings;
@@ -240,6 +244,29 @@ export const disconnectedAlertSelector = createSelector(
   },
 );
 
+export const emailSubscriptionAlertLocalSetting = new LocalSetting(
+  "email_subscription_alert", localSettingsSelector, false,
+);
+
+export const emailSubscriptionAlertSelector = createSelector(
+  emailSubscriptionAlertLocalSetting.selector,
+  ( emailSubscriptionAlert): Alert => {
+    if (!emailSubscriptionAlert) {
+      return undefined;
+    }
+    return {
+      level: AlertLevel.SUCCESS,
+      title: "You successfully signed up for CockroachDB release notes",
+      text: "You will receive emails about CockroachDB releases and best practices. You can unsubscribe from these emails anytime.",
+      showAsAlert: true,
+      dismiss: (dispatch: Dispatch<Action, AdminUIState>) => {
+        dispatch(emailSubscriptionAlertLocalSetting.set(false));
+        return Promise.resolve();
+      },
+    };
+  },
+);
+
 /**
  * Selector which returns an array of all active alerts which should be
  * displayed in the alerts panel, which is embedded within the cluster overview
@@ -261,6 +288,7 @@ export const panelAlertsSelector = createSelector(
  */
 export const bannerAlertsSelector = createSelector(
   disconnectedAlertSelector,
+  emailSubscriptionAlertSelector,
   (...alerts: Alert[]): Alert[] => {
     return _.without(alerts, null, undefined);
   },
diff --git a/pkg/ui/src/views/app/containers/alertBanner/index.tsx b/pkg/ui/src/views/app/containers/alertBanner/index.tsx
index ebf522aba764..25bbbc93160a 100644
--- a/pkg/ui/src/views/app/containers/alertBanner/index.tsx
+++ b/pkg/ui/src/views/app/containers/alertBanner/index.tsx
@@ -17,6 +17,7 @@ import "./alertbanner.styl";
 import { AlertBox } from "src/views/shared/components/alertBox";
 import { Alert, bannerAlertsSelector } from "src/redux/alerts";
 import { AdminUIState } from "src/redux/state";
+import { AlertMessage } from "src/views/shared/components/alertMessage";
 
 interface AlertBannerProps {
   /**
@@ -45,9 +46,14 @@ class AlertBanner extends React.Component<AlertBannerProps, {}> {
     // Display only the first visible component.
     const { dismiss, ...alertProps } = alerts[0];
     const boundDismiss = bindActionCreators(() => dismiss, dispatch);
-    return  <div className="alert-banner">
-      <AlertBox dismiss={boundDismiss} {...alertProps} />
-    </div>;
+    // tslint:disable-next-line:variable-name
+    const AlertComponent = alertProps.showAsAlert ? AlertMessage : AlertBox;
+
+    return (
+      <div className="alert-banner">
+        <AlertComponent dismiss={boundDismiss} {...alertProps} />
+      </div>
+    );
   }
 }
 
diff --git a/pkg/ui/src/views/shared/components/alertMessage/alertMessage.styl b/pkg/ui/src/views/shared/components/alertMessage/alertMessage.styl
new file mode 100644
index 000000000000..b83dc10dbe2f
--- /dev/null
+++ b/pkg/ui/src/views/shared/components/alertMessage/alertMessage.styl
@@ -0,0 +1,46 @@
+// Copyright 2020 The Cockroach Authors.
+//
+// Use of this software is governed by the Business Source License
+// included in the file licenses/BSL.txt.
+//
+// As of the Change Date specified in that file, in accordance with
+// the Business Source License, use of this software will be governed
+// by the Apache License, Version 2.0, included in the file
+// licenses/APL.txt.
+
+@require '~src/components/core/index.styl'
+
+.alert-massage
+  max-width 470px
+  font-size 12px
+  // it is !important because Ant sets margin to 0
+  // when closing animation happens and Alert panel
+  // jumps to the left side.
+  margin 0 0 0 auto!important
+  padding-left 48px
+  border-radius 3px
+  box-shadow 0 0 10px 0 rgba(71, 88, 114, 0.47)
+  background-color #ffffff
+  border-color #ffffff
+  .alert-massage__icon
+    font-size 20px
+    left 16px
+  .ant-alert-close-icon
+    margin unset
+    right 0
+    top 0
+    padding-right 16px
+  .ant-alert-message
+    font-size 14px
+    color #242a35
+    font-weight 600
+
+  &__close-text
+    color $colors--neutral-7
+    margin $spacing-smaller 0
+    font-size $font-size--large
+    line-height $spacing-smaller
+    font-weight $font-weight--extra-bold
+
+.ant-alert-success .alert-massage__icon
+  color #37a806
diff --git a/pkg/ui/src/views/shared/components/alertMessage/alertMessage.tsx b/pkg/ui/src/views/shared/components/alertMessage/alertMessage.tsx
new file mode 100644
index 000000000000..4dc5ff00b641
--- /dev/null
+++ b/pkg/ui/src/views/shared/components/alertMessage/alertMessage.tsx
@@ -0,0 +1,89 @@
+// Copyright 2020 The Cockroach Authors.
+//
+// Use of this software is governed by the Business Source License
+// included in the file licenses/BSL.txt.
+//
+// As of the Change Date specified in that file, in accordance with
+// the Business Source License, use of this software will be governed
+// by the Apache License, Version 2.0, included in the file
+// licenses/APL.txt.
+
+import React from "react";
+import { Alert, Icon } from "antd";
+import { Link } from "react-router-dom";
+
+import { AlertInfo, AlertLevel } from "src/redux/alerts";
+import "./alertMessage.styl";
+
+interface AlertMessageProps extends AlertInfo {
+  dismiss(): void;
+}
+
+type AlertType = "success" | "info" | "warning" | "error";
+
+const mapAlertLevelToType = (alertLevel: AlertLevel): AlertType => {
+  switch (alertLevel) {
+    case AlertLevel.SUCCESS:
+      return "success";
+    case AlertLevel.NOTIFICATION:
+      return "info";
+    case AlertLevel.WARNING:
+      return "warning";
+    case AlertLevel.CRITICAL:
+      return "error";
+    default:
+      return "info";
+  }
+};
+
+const getIconType = (alertLevel: AlertLevel): string => {
+  switch (alertLevel) {
+    case AlertLevel.SUCCESS:
+      return "check-circle";
+    case AlertLevel.NOTIFICATION:
+      return "info-circle";
+    case AlertLevel.WARNING:
+      return "warning";
+    case AlertLevel.CRITICAL:
+      return "close-circle";
+    default:
+      return "info-circle";
+  }
+};
+
+export class AlertMessage extends React.Component<AlertMessageProps> {
+  render() {
+    const {
+      level,
+      dismiss,
+      link,
+      title,
+      text,
+    } = this.props;
+
+    let description: React.ReactNode = text;
+
+    if (link) {
+      description = <Link to={link} onClick={dismiss}>{text}</Link>;
+    }
+
+    const type = mapAlertLevelToType(level);
+    const iconType = getIconType(level);
+    return (
+      <Alert
+        className="alert-massage"
+        message={title}
+        description={description}
+        showIcon
+        icon={<Icon type={iconType} theme="filled" className="alert-massage__icon" />}
+        closable
+        onClose={dismiss}
+        closeText={
+          <div className="alert-massage__close-text">
+            &times;
+          </div>
+        }
+        type={type} />
+    );
+  }
+}
diff --git a/pkg/ui/src/views/shared/components/alertMessage/index.ts b/pkg/ui/src/views/shared/components/alertMessage/index.ts
new file mode 100644
index 000000000000..b3d7c3a243ba
--- /dev/null
+++ b/pkg/ui/src/views/shared/components/alertMessage/index.ts
@@ -0,0 +1,11 @@
+// Copyright 2020 The Cockroach Authors.
+//
+// Use of this software is governed by the Business Source License
+// included in the file licenses/BSL.txt.
+//
+// As of the Change Date specified in that file, in accordance with
+// the Business Source License, use of this software will be governed
+// by the Apache License, Version 2.0, included in the file
+// licenses/APL.txt.
+
+export * from "./alertMessage";