diff --git a/src/ploneconf/site/browser/controlpanel.py b/src/ploneconf/site/browser/controlpanel.py
index 13b3b05..9b868ec 100644
--- a/src/ploneconf/site/browser/controlpanel.py
+++ b/src/ploneconf/site/browser/controlpanel.py
@@ -156,6 +156,52 @@ class IPloneconfSettings(Interface):
         },
     )
 
+    sponsor_levels = schema.JSONField(
+        title="Sponsor levels",
+        description="Level of sponsoring",
+        required=False,
+        schema=VOCABULARY_SCHEMA,
+        default={
+            "items": [
+                {
+                    "token": "platinum",
+                    "titles": {
+                        "en": "Platinum",
+                        "de": "Platin",
+                    },
+                },
+                {
+                    "token": "gold",
+                    "titles": {
+                        "en": "Gold",
+                        "de": "Gold",
+                    },
+                },
+                {
+                    "token": "silver",
+                    "titles": {
+                        "en": "Silver",
+                        "de": "Silber",
+                    },
+                },
+                {
+                    "token": "bronze",
+                    "titles": {
+                        "en": "Bronze",
+                        "de": "Bronze",
+                    },
+                },
+            ]
+        },
+        missing_value={"items": []},
+    )
+    directives.widget(
+        "sponsor_levels",
+        frontendOptions={
+            "widget": "vocabularyterms",
+        },
+    )
+
 
 @adapter(Interface, Interface)
 class PloneConfRegistryConfigletPanel(RegistryConfigletPanel):
diff --git a/src/ploneconf/site/configure.zcml b/src/ploneconf/site/configure.zcml
index e2fc61a..7db6fe0 100644
--- a/src/ploneconf/site/configure.zcml
+++ b/src/ploneconf/site/configure.zcml
@@ -17,6 +17,7 @@
   <include package=".behaviors" />
 
   <include file="permissions.zcml" />
+  <include file="upgrades.zcml" />
 
   <genericsetup:registerProfile
       name="default"
@@ -53,4 +54,8 @@
       name="ploneconf.rooms"
       component="ploneconf.site.vocabularies.RoomsVocabularyFactory" />
 
+  <utility
+      name="ploneconf.sponsor_levels"
+      component="ploneconf.site.vocabularies.SponsorLevelVocabulary" />
+
 </configure>
diff --git a/src/ploneconf/site/content/sponsor.py b/src/ploneconf/site/content/sponsor.py
new file mode 100644
index 0000000..014f412
--- /dev/null
+++ b/src/ploneconf/site/content/sponsor.py
@@ -0,0 +1,40 @@
+from plone.app.textfield import RichText
+from plone.autoform import directives
+from plone.dexterity.content import Container
+from plone.namedfile import field as namedfile
+from plone.supermodel import model
+from plone.supermodel.directives import fieldset
+from zope import schema
+from zope.interface import implementer
+
+
+class ISponsor(model.Schema):
+    """Dexterity Schema for Sponsors"""
+
+    level = schema.Choice(
+        title="Sponsoring Level", vocabulary="ploneconf.sponsor_levels", required=True
+    )
+
+    text = RichText(title="Text", required=False)
+
+    url = schema.URI(title="Link", required=False)
+
+    fieldset("Images", fields=["logo", "advertisement"])
+    logo = namedfile.NamedBlobImage(
+        title="Logo",
+        required=False,
+    )
+
+    advertisement = namedfile.NamedBlobImage(
+        title="Advertisement (Gold-sponsors and above)",
+        required=False,
+    )
+
+    directives.read_permission(notes="cmf.ManagePortal")
+    directives.write_permission(notes="cmf.ManagePortal")
+    notes = RichText(title="Secret Notes (only for site-admins)", required=False)
+
+
+@implementer(ISponsor)
+class Sponsor(Container):
+    """Sponsor instance class"""
diff --git a/src/ploneconf/site/profiles/default/metadata.xml b/src/ploneconf/site/profiles/default/metadata.xml
index 3fcf1da..07ef1d3 100644
--- a/src/ploneconf/site/profiles/default/metadata.xml
+++ b/src/ploneconf/site/profiles/default/metadata.xml
@@ -1,6 +1,6 @@
 <?xml version="1.0" encoding="UTF-8"?>
 <metadata>
-  <version>1000</version>
+  <version>1001</version>
   <dependencies>
     <!--<dependency>profile-plone.app.dexterity:default</dependency>-->
   </dependencies>
diff --git a/src/ploneconf/site/profiles/default/types.xml b/src/ploneconf/site/profiles/default/types.xml
index 521f014..678a854 100644
--- a/src/ploneconf/site/profiles/default/types.xml
+++ b/src/ploneconf/site/profiles/default/types.xml
@@ -1,4 +1,5 @@
 <?xml version="1.0"?>
 <object name="portal_types" meta_type="Plone Types Tool">
-    <object name="talk" meta_type="Dexterity FTI"/>
+  <object name="talk" meta_type="Dexterity FTI"/>
+  <object name="sponsor" meta_type="Dexterity FTI"/>
 </object>
diff --git a/src/ploneconf/site/profiles/default/types/sponsor.xml b/src/ploneconf/site/profiles/default/types/sponsor.xml
new file mode 100644
index 0000000..bd9c4e8
--- /dev/null
+++ b/src/ploneconf/site/profiles/default/types/sponsor.xml
@@ -0,0 +1,45 @@
+<?xml version="1.0"?>
+<object name="sponsor" meta_type="Dexterity FTI" i18n:domain="plone"
+   xmlns:i18n="http://xml.zope.org/namespaces/i18n">
+ <property name="title" i18n:translate="">Sponsor</property>
+ <property name="description" i18n:translate=""></property>
+ <property name="icon_expr">string:${portal_url}/document_icon.png</property>
+ <property name="factory">sponsor</property>
+ <property name="add_view_expr">string:${folder_url}/++add++sponsor</property>
+ <property name="link_target"></property>
+ <property name="immediate_view">view</property>
+ <property name="global_allow">True</property>
+ <property name="filter_content_types">True</property>
+ <property name="allowed_content_types"/>
+ <property name="allow_discussion">False</property>
+ <property name="default_view">view</property>
+ <property name="view_methods">
+  <element value="view"/>
+ </property>
+ <property name="default_view_fallback">False</property>
+ <property name="add_permission">cmf.AddPortalContent</property>
+ <property name="schema">ploneconf.site.content.sponsor.ISponsor</property>
+ <property name="klass">ploneconf.site.content.sponsor.Sponsor</property>
+ <property name="behaviors">
+  <element value="plone.dublincore"/>
+  <element value="plone.namefromtitle"/>
+  <element value="plone.versioning"/>
+ </property>
+ <property name="model_source"></property>
+ <property name="model_file"></property>
+ <property name="schema_policy">dexterity</property>
+ <alias from="(Default)" to="(dynamic view)"/>
+ <alias from="edit" to="@@edit"/>
+ <alias from="sharing" to="@@sharing"/>
+ <alias from="view" to="(selected layout)"/>
+ <action title="View" action_id="view" category="object" condition_expr=""
+    description="" icon_expr="" link_target="" url_expr="string:${object_url}"
+    visible="True">
+  <permission value="View"/>
+ </action>
+ <action title="Edit" action_id="edit" category="object" condition_expr=""
+    description="" icon_expr="" link_target=""
+    url_expr="string:${object_url}/edit" visible="True">
+  <permission value="Modify portal content"/>
+ </action>
+</object>
\ No newline at end of file
diff --git a/src/ploneconf/site/upgrades.py b/src/ploneconf/site/upgrades.py
new file mode 100644
index 0000000..d0a1004
--- /dev/null
+++ b/src/ploneconf/site/upgrades.py
@@ -0,0 +1,12 @@
+from plone import api
+import logging
+
+logger = logging.getLogger("ploneconf.site")
+
+PROFILE_ID = "profile-ploneconf.site:default"
+
+
+def updateRegistry(context):
+    setup = api.portal.get_tool("portal_setup")
+    setup.runImportStepFromProfile(PROFILE_ID, "plone.app.registry")
+    logger.info("Registry updated")
diff --git a/src/ploneconf/site/upgrades.zcml b/src/ploneconf/site/upgrades.zcml
new file mode 100644
index 0000000..6d21910
--- /dev/null
+++ b/src/ploneconf/site/upgrades.zcml
@@ -0,0 +1,17 @@
+<configure
+  xmlns="http://namespaces.zope.org/zope"
+  xmlns:i18n="http://namespaces.zope.org/i18n"
+  xmlns:genericsetup="http://namespaces.zope.org/genericsetup"
+  i18n_domain="ploneconf.site">
+
+  <genericsetup:upgradeStep
+      title="Update registry"
+      description="Add vocabulary sponsor_levels"
+      source="1000"
+      destination="1001"
+      handler="ploneconf.site.upgrades.updateRegistry"
+      sortkey="1"
+      profile="ploneconf.site:default"
+      />
+
+</configure>
\ No newline at end of file
diff --git a/src/ploneconf/site/vocabularies.py b/src/ploneconf/site/vocabularies.py
index 2278544..6bba030 100644
--- a/src/ploneconf/site/vocabularies.py
+++ b/src/ploneconf/site/vocabularies.py
@@ -35,3 +35,14 @@ def RoomsVocabularyFactory(context):
     return SimpleVocabulary.fromItems(
         [[item["token"], item["token"], item["titles"][lang]] for item in items]
     )
+
+
+@provider(IVocabularyFactory)
+def SponsorLevelVocabulary(context):
+    name = "ploneconf.sponsor_levels"
+    registry_record_value = api.portal.get_registry_record(name)
+    items = registry_record_value.get("items", [])
+    lang = api.portal.get_current_language()
+    return SimpleVocabulary.fromItems(
+        [[item["token"], item["token"], item["titles"][lang]] for item in items]
+    )