diff --git a/conan/tools/cmake/cmakedeps/templates/__init__.py b/conan/tools/cmake/cmakedeps/templates/__init__.py
index dbf9c0dc668..fb785c59ef0 100644
--- a/conan/tools/cmake/cmakedeps/templates/__init__.py
+++ b/conan/tools/cmake/cmakedeps/templates/__init__.py
@@ -60,18 +60,11 @@ def filename(self):
 
     @property
     def configuration(self):
-        if not self.require.build:
-            return self.cmakedeps.configuration \
-                if self.cmakedeps.configuration else None
-        else:
-            return self.conanfile.settings_build.get_safe("build_type")
+        return self.cmakedeps.configuration
 
     @property
     def arch(self):
-        if not self.require.build:
-            return self.cmakedeps.arch if self.cmakedeps.arch else None
-        else:
-            return self.conanfile.settings_build.get_safe("arch")
+        return self.cmakedeps.arch
 
     @property
     def config_suffix(self):
diff --git a/conans/test/functional/toolchains/cmake/cmakedeps/test_cmakedeps.py b/conans/test/functional/toolchains/cmake/cmakedeps/test_cmakedeps.py
index ba6729e74da..d3001e94a3d 100644
--- a/conans/test/functional/toolchains/cmake/cmakedeps/test_cmakedeps.py
+++ b/conans/test/functional/toolchains/cmake/cmakedeps/test_cmakedeps.py
@@ -341,7 +341,7 @@ def build(self):
 
 
 def test_custom_configuration(client):
-    """  The configuration may differ from the build context and the host context"""
+    """  The configuration in the build context is still the same than the host context"""
     conanfile = textwrap.dedent("""
        from conan import ConanFile
        from conan.tools.cmake import CMakeDeps
@@ -366,12 +366,12 @@ def generate(self):
     client.run("install . -pr:h default -s:b build_type=RelWithDebInfo"
                " -pr:b default -s:b arch=x86 --build missing")
     curdir = client.current_folder
-    data_name_context_build = "liba_build-relwithdebinfo-x86-data.cmake"
+    data_name_context_build = f"liba_build-debug-{host_arch}-data.cmake"
     data_name_context_host = f"liba-debug-{host_arch}-data.cmake"
     assert os.path.exists(os.path.join(curdir, data_name_context_build))
     assert os.path.exists(os.path.join(curdir, data_name_context_host))
 
-    assert "set(liba_build_INCLUDE_DIRS_RELWITHDEBINFO" in \
+    assert "set(liba_build_INCLUDE_DIRS_DEBUG" in \
            open(os.path.join(curdir, data_name_context_build)).read()
     assert "set(liba_INCLUDE_DIRS_DEBUG" in \
            open(os.path.join(curdir, data_name_context_host)).read()
diff --git a/conans/test/integration/toolchains/cmake/cmakedeps/test_cmakedeps.py b/conans/test/integration/toolchains/cmake/cmakedeps/test_cmakedeps.py
index 333b7d2a2b7..45add87f6ce 100644
--- a/conans/test/integration/toolchains/cmake/cmakedeps/test_cmakedeps.py
+++ b/conans/test/integration/toolchains/cmake/cmakedeps/test_cmakedeps.py
@@ -468,6 +468,38 @@ def build(self):
     # The debug binaries are missing, so adding --build=missing
     c.run("create example -pr:b=default -pr:h=default -s:h build_type=Debug --build=missing "
           "--build=example")
+
     # listed as both requires and build_requires
     c.assert_listed_require({"example/1.0": "Cache"})
     c.assert_listed_require({"example/1.0": "Cache"}, build=True)
+
+
+def test_using_package_module():
+    """
+    This crashed, because the profile "build" didn't have "build_type"
+    https://github.com/conan-io/conan/issues/13209
+    """
+    c = TestClient()
+    c.save({"conanfile.py": GenConanfile("tool", "0.1")})
+    c.run("create .")
+
+    consumer = textwrap.dedent("""
+        from conan import ConanFile
+        from conan.tools.cmake import CMakeDeps
+        class Pkg(ConanFile):
+            name = "pkg"
+            version = "0.1"
+            settings = "os", "compiler", "build_type", "arch"
+            tool_requires = "tool/0.1"
+
+            def generate(self):
+                deps = CMakeDeps(self)
+                deps.build_context_activated = ["tool"]
+                deps.build_context_build_modules = ["tool"]
+                deps.generate()
+        """)
+    c.save({"conanfile.py": consumer,
+            "profile_build": "[settings]\nos=Windows"}, clean_first=True)
+    c.run("create . -pr:b=profile_build")
+    # it doesn't crash anymore, it used to crash
+    assert "pkg/0.1: Created package" in c.out