diff --git a/conda-store-server/conda_store_server/server/app.py b/conda-store-server/conda_store_server/server/app.py
index 50aaee46a..a61e033f6 100644
--- a/conda-store-server/conda_store_server/server/app.py
+++ b/conda-store-server/conda_store_server/server/app.py
@@ -1,6 +1,7 @@
 import logging
 
 from flask import Flask
+from flask.blueprints import Blueprint
 from flask_cors import CORS
 from traitlets import Bool, Unicode, Integer, Type
 from traitlets.config import Application
@@ -44,6 +45,14 @@ class CondaStoreServer(Application):
 
     port = Integer(5000, help="port for conda-store server", config=True)
 
+    url_prefix = Unicode(
+        "/",
+        help="the prefix URL (subdirectory) for the entire application; "
+        "it MUST start with a forward slash - tip: "
+        "use this to run conda-store within an existing website.",
+        config=True,
+    )
+
     config_file = Unicode(
         "conda_store_config.py", help="config file to load for conda-store", config=True
     )
@@ -67,20 +76,24 @@ def initialize(self, *args, **kwargs):
 
     def start(self):
         app = Flask(__name__)
-        CORS(app, resources={r"/api/v1/*": {"origins": "*"}})
+        cors_prefix = f"{self.url_prefix if self.url_prefix != '/' else ''}"
+        CORS(
+            app,
+            resources={f"{cors_prefix}/api/v1/*": {"origins": "*"}},
+        )
         app.secret_key = self.secret_key
 
         if self.enable_api:
-            app.register_blueprint(views.app_api)
+            app.register_blueprint(views.app_api, url_prefix=self.url_prefix)
 
         if self.enable_registry:
-            app.register_blueprint(views.app_registry)
+            app.register_blueprint(views.app_registry, url_prefix=self.url_prefix)
 
         if self.enable_ui:
-            app.register_blueprint(views.app_ui)
+            app.register_blueprint(views.app_ui, url_prefix=self.url_prefix)
 
         if self.enable_metrics:
-            app.register_blueprint(views.app_metrics)
+            app.register_blueprint(views.app_metrics, url_prefix=self.url_prefix)
 
         app.conda_store = CondaStore(parent=self, log=self.log)
         app.authentication = self.authentication_class(parent=self, log=self.log)
@@ -93,8 +106,16 @@ def after_request_function(response):
             return response
 
         # add dynamic routes
+        # NOTE: this will break`url_for`, since the method names behind each
+        # route are not standardized; we build them "manually" by using `url_for`
+        # pointing to the "/" (index) provider (right now is ui.ui_list_environments)
+        # If the index function changes names, this will HAVE to be updated manually
+        # on some templates too.
+
+        app_auth = Blueprint("auth", self.authentication_class.__name__)
         for route, method, func in app.authentication.routes:
-            app.add_url_rule(route, func.__name__, func, methods=[method])
+            app_auth.add_url_rule(route, func.__name__, func, methods=[method])
+        app.register_blueprint(app_auth, url_prefix=self.url_prefix)
 
         app.conda_store.ensure_namespace()
         app.conda_store.ensure_directories()
diff --git a/conda-store-server/conda_store_server/server/auth.py b/conda-store-server/conda_store_server/server/auth.py
index 127376b63..8142b19ba 100644
--- a/conda-store-server/conda_store_server/server/auth.py
+++ b/conda-store-server/conda_store_server/server/auth.py
@@ -428,7 +428,7 @@ def get_login_html(self):
         authorization_url = self.oauth_route(
             auth_url=self.authorize_url,
             client_id=self.client_id,
-            redirect_uri=url_for("post_login_method", _external=True),
+            redirect_uri=url_for("auth.post_login_method", _external=True),
             scope=self.access_scope,
             state=state,
         )
diff --git a/conda-store-server/conda_store_server/server/templates/build.html b/conda-store-server/conda_store_server/server/templates/build.html
index 8ac12b374..cec6f742a 100644
--- a/conda-store-server/conda_store_server/server/templates/build.html
+++ b/conda-store-server/conda_store_server/server/templates/build.html
@@ -66,9 +66,9 @@ <h3 class="card-title">Conda Packages
         <h3 class="card-title">Conda Environment Artifacts</h3>
     </div>
     <ul class="list-group list-group-flush">
-        <li class="list-group-item">YAML: <a href="/build/{{ build.id }}/yaml/">environment.yaml</a></li>
-        <li class="list-group-item">Lockfile: <a href="/build/{{ build.id }}/lockfile/">conda-{{ platform }}.lock</a></li>
-        <li class="list-group-item">Archive: <a href="/build/{{ build.id }}/archive/">environment.tar.gz</a></li>
+        <li class="list-group-item">YAML: <a href="{{ url_for('ui.api_get_build_yaml', build_id=build.id) }}">environment.yaml</a></li>
+        <li class="list-group-item">Lockfile: <a href="{{ url_for('ui.api_get_build_lockfile', build_id=build.id) }}">conda-{{ platform }}.lock</a></li>
+        <li class="list-group-item">Archive: <a href="{{ url_for('ui.api_get_build_archive', build_id=build.id) }}">environment.tar.gz</a></li>
     </ul>
 </div>
 {% endif %}
@@ -76,7 +76,7 @@ <h3 class="card-title">Conda Environment Artifacts</h3>
 {% if build.status.value in ['COMPLETED', 'FAILED'] %}
 <div class="card my-2">
     <div class="card-body">
-        <a href="/build/{{ build.id }}/logs/" class="btn btn-primary btn-block">Full Logs</a>
+        <a href="{{ url_for('ui.api_get_build_logs', build_id=build.id) }}" class="btn btn-primary btn-block">Full Logs</a>
     </div>
 </div>
 {% endif %}
diff --git a/conda-store-server/conda_store_server/server/templates/create.html b/conda-store-server/conda_store_server/server/templates/create.html
index 2aeab7a41..b08b478df 100644
--- a/conda-store-server/conda_store_server/server/templates/create.html
+++ b/conda-store-server/conda_store_server/server/templates/create.html
@@ -7,7 +7,7 @@
 <pre class="alert alert-danger" role="alert">{{ message }}</pre>
 {% endif %}
 
-<form action="/create/" method="post">
+<form action="{{ url_for('ui.ui_create_get_environment') }}" method="post">
     <div>
         <label for="namespace">Namespace</label>
         <select class="form-select" name="namespace" id="namespace" aria-label="namespace">
diff --git a/conda-store-server/conda_store_server/server/templates/environment.html b/conda-store-server/conda_store_server/server/templates/environment.html
index 633d37dd4..5475c88eb 100644
--- a/conda-store-server/conda_store_server/server/templates/environment.html
+++ b/conda-store-server/conda_store_server/server/templates/environment.html
@@ -18,7 +18,7 @@ <h5 class="card-title">{{ environment.namespace.name }}/{{ environment.name }}
         </li>
     </ul>
     <div class="card-body">
-        <a href="/environment/{{ environment.namespace.name }}/{{ environment.name }}/edit/" class="btn btn-primary btn-block">Edit</a>
+        <a href="{{ url_for('ui.ui_edit_environment', namespace=environment.namespace.name, name=environment.name) }}" class="btn btn-primary btn-block">Edit</a>
     </div>
 </div>
 
@@ -26,7 +26,7 @@ <h3>Builds</h3>
 <ul class="list-group">
     {% for build in environment_builds %}
     <li class="list-group-item d-flex justify-content-between align-items-center {% if build.id == environment.build_id %}list-group-item-success{% elif build.deleted_on is not none %}list-group-item-secondary{% endif %}">
-        <a href="/build/{{ build.id }}/">Build {{ build.id }}</a>
+        <a href="{{ url_for('ui.ui_get_build', build_id=build.id) }}/">Build {{ build.id }}</a>
         <span>{{ build.status.value }}</span>
         <div class="btn-group" role="group" aria-label="Build actions">
             {% if build.id != environment.build_id and build.status.value == 'COMPLETED' and build.deleted_on is none %}
@@ -56,7 +56,7 @@ <h3>Builds</h3>
  editor.setReadOnly(true);
 
  function updateEnvironmentBuild(buildId) {
-     fetch(`/api/v1/environment/{{ environment.namespace.name }}/{{ environment.name }}/`, {
+     fetch(`{{ url_for('api.api_get_environment', namespace=environment.namespace.name, name=environment.name) }}`, {
          method: 'PUT',
          headers: {
              'Content-Type': 'application/json',
@@ -66,7 +66,7 @@ <h3>Builds</h3>
  }
 
  function buildAction(method, buildId) {
-     fetch(`/api/v1/build/${buildId}/`, {
+     fetch(`{{ url_for('api.api_list_builds') }}${buildId}/`, {
          method: method,
      }).then(response => window.location.reload(true));
  }
diff --git a/conda-store-server/conda_store_server/server/templates/home.html b/conda-store-server/conda_store_server/server/templates/home.html
index 8b087db42..ab2138c86 100644
--- a/conda-store-server/conda_store_server/server/templates/home.html
+++ b/conda-store-server/conda_store_server/server/templates/home.html
@@ -8,14 +8,14 @@ <h2>Environments</h2>
 <div class="card my-2">
     <div class="card-body">
         <h5 class="card-title">
-            <a href="/environment/{{environment.namespace.name }}/{{ environment.name }}/">{{ environment.namespace.name }}/{{ environment.name }}</a>
+            <a href="{{ url_for('ui.ui_get_environment', namespace=environment.namespace.name, name=environment.name) }}">{{ environment.namespace.name }}/{{ environment.name }}</a>
             <span class="badge badge-light">{{ (environment.build.size or 0) | filesizeformat(true) }}</span>
         </h5>
         {% if environment.build.status.value == 'COMPLETED' %}
-        <a class="card-link" href="/build/{{ environment.build_id }}/yaml/"><ion-icon name="code-download"></ion-icon> YAML</a>
-        <a class="card-link" href="/build/{{ environment.build_id }}/lockfile/"><ion-icon name="lock-closed-outline"></ion-icon> Lockfile</a>
-        <a class="card-link" href="/build/{{ environment.build_id }}/archive/"><ion-icon name="archive-outline"></ion-icon> Archive</a>
-        <a class="card-link" onclick="setClipboard('localhost:5000/{{ environment.namespace.name }}/{{ environment.name }}:{{ environment.build.specification.sha256 }}')" role="button" data-toggle="popover" data-trigger="hover focus" data-content="Click to copy!"><ion-icon name="logo-docker"></ion-icon> Docker</a>
+        <a class="card-link" href="{{ url_for('ui.api_get_build_yaml', build_id=environment.build_id) }}"><ion-icon name="code-download"></ion-icon> YAML</a>
+        <a class="card-link" href="{{ url_for('ui.api_get_build_lockfile', build_id=environment.build_id) }}"><ion-icon name="lock-closed-outline"></ion-icon> Lockfile</a>
+        <a class="card-link" href="{{ url_for('ui.api_get_build_archive', build_id=environment.build_id) }}"><ion-icon name="archive-outline"></ion-icon> Archive</a>
+        <a class="card-link" onclick="setClipboard('{{ url_for('ui.ui_list_environments', _external=True) }}{{ environment.namespace.name }}/{{ environment.name }}:{{ environment.build.specification.sha256 }}')" role="button" data-toggle="popover" data-trigger="hover focus" data-content="Click to copy!"><ion-icon name="logo-docker"></ion-icon> Docker</a>
         {% endif %}
     </div>
 </div>
diff --git a/conda-store-server/conda_store_server/server/templates/navigation.html b/conda-store-server/conda_store_server/server/templates/navigation.html
index 75d55f71d..97b52c794 100644
--- a/conda-store-server/conda_store_server/server/templates/navigation.html
+++ b/conda-store-server/conda_store_server/server/templates/navigation.html
@@ -1,26 +1,26 @@
 <nav class="navbar navbar-expand-lg navbar-dark bg-dark mb-2" role="navigation">
     <div class="container-fluid">
         <div class="navbar-header">
-            <a class="navbar-brand" href="/">Conda-Store</a>
+            <a class="navbar-brand" href="{{ url_for('ui.ui_list_environments') }}">Conda-Store</a>
         </div>
 
         <div class="nav navbar-right">
             <ul class="nav navbar-nav">
 {% if entity is none %}
                 <li>
-                    <a class="btn btn-outline-success my-2 my-sm-0 mr-2" href="/login/" role="button">
+                    <a class="btn btn-outline-success my-2 my-sm-0 mr-2" href="{{ url_for('ui.ui_list_environments') }}login" role="button">
                         Login
                     </a>
                 </li>
 {% else %}
                 <li>
-                    <a class="btn btn-outline-success my-2 my-sm-0 mr-2" href="/user/" role="button">
+                    <a class="btn btn-outline-success my-2 my-sm-0 mr-2" href="{{ url_for('ui.ui_get_user') }}" role="button">
                         User
                     </a>
                 </li>
 {% endif %}
                 <li>
-                    <a class="btn btn-outline-success my-2 my-sm-0 mr-2" href="/create/" role="button">
+                    <a class="btn btn-outline-success my-2 my-sm-0 mr-2" href="{{ url_for('ui.ui_create_get_environment') }}" role="button">
                         Create Environment
                     </a>
                 </li>
diff --git a/conda-store-server/conda_store_server/server/templates/user.html b/conda-store-server/conda_store_server/server/templates/user.html
index 3f525f8b5..0cfb487ce 100644
--- a/conda-store-server/conda_store_server/server/templates/user.html
+++ b/conda-store-server/conda_store_server/server/templates/user.html
@@ -10,7 +10,7 @@ <h1 class="h3 mb-3 fw-normal">Logged in as {{ username }}</h1>
     {% if email is defined %}
     <p><em>Email:</em> {{ email }}</p>
     {% endif %}
-    <form action="/logout/" method="POST">
+    <form action="{{ url_for('ui.ui_list_environments') }}logout/" method="POST">
         <button type="submit" class="btn btn-outline-success my-2 my-sm-0 mr-2">Logout</button>
     </form>
 </div>
diff --git a/conda-store-server/conda_store_server/server/views/ui.py b/conda-store-server/conda_store_server/server/views/ui.py
index ff637034b..f7a8a6e51 100644
--- a/conda-store-server/conda_store_server/server/views/ui.py
+++ b/conda-store-server/conda_store_server/server/views/ui.py
@@ -4,6 +4,7 @@
     request,
     redirect,
     Response,
+    url_for,
 )
 import pydantic
 import yaml
@@ -39,7 +40,7 @@ def ui_create_get_environment():
             )
             namespace = api.get_namespace(conda_store.db, id=namespace_id)
             api.post_specification(conda_store, specification.dict(), namespace.name)
-            return redirect("/")
+            return redirect(url_for("ui.ui_list_environments"))
         except yaml.YAMLError:
             return render_template(
                 "create.html",
@@ -165,7 +166,7 @@ def ui_get_user():
 
     entity = auth.authenticate_request()
     if entity is None:
-        return redirect("/login/")
+        return redirect(f"{url_for('ui.ui_list_environments')}login/")
 
     context = {"username": entity.primary_namespace}
     return render_template("user.html", **context)
diff --git a/tests/assets/conda_store_config.py b/tests/assets/conda_store_config.py
index 234a2ec09..dbc617b5f 100644
--- a/tests/assets/conda_store_config.py
+++ b/tests/assets/conda_store_config.py
@@ -32,6 +32,8 @@
 c.CondaStoreServer.enable_metrics = True
 c.CondaStoreServer.address = "0.0.0.0"
 c.CondaStoreServer.port = 5000
+# This MUST start with `/`
+c.CondaStoreServer.url_prefix = "/conda-store"
 
 
 # ==================================
diff --git a/tests/assets/jupyterhub_config.py b/tests/assets/jupyterhub_config.py
index 5dbe37fb6..4cf76b946 100644
--- a/tests/assets/jupyterhub_config.py
+++ b/tests/assets/jupyterhub_config.py
@@ -12,6 +12,6 @@
         'oauth_client_id': "service-this-is-a-jupyterhub-client",
         'admin': True,
         'api_token': "this-is-a-jupyterhub-secret",
-        'oauth_redirect_uri': 'http://localhost:5000/oauth_callback/',
+        'oauth_redirect_uri': 'http://localhost:5000/conda-store/oauth_callback/',
     }
 ]