diff --git a/osbs/api.py b/osbs/api.py
index 186bf534..434f8813 100644
--- a/osbs/api.py
+++ b/osbs/api.py
@@ -16,17 +16,20 @@
 from typing import Any, Dict
 from string import Template
 
+from otel_extensions import get_tracer
+
 from osbs.build.user_params import (
     BuildUserParams,
     SourceContainerUserParams
 )
 from osbs.constants import (RELEASE_LABEL_FORMAT, VERSION_LABEL_FORBIDDEN_CHARS,
-                            ISOLATED_RELEASE_FORMAT)
+                            ISOLATED_RELEASE_FORMAT, OTEL_SERVICE_NAME)
 from osbs.tekton import Openshift, PipelineRun
 from osbs.exceptions import (OsbsException, OsbsValidationException, OsbsResponseException)
 from osbs.utils.labels import Labels
 # import utils in this way, so that we can mock standalone functions with flexmock
 from osbs import utils
+from osbs.utils.otel import get_current_traceparent, init_otel
 
 
 def _load_pipeline_from_template(pipeline_run_path, substitutions):
@@ -81,6 +84,7 @@ class OSBS(object):
     def __init__(self, openshift_configuration):
         """ """
         self.os_conf = openshift_configuration
+        init_otel(self.os_conf.get_otel_url(), traceparent=get_current_traceparent())
         self.os = Openshift(openshift_api_url=self.os_conf.get_openshift_base_uri(),
                             openshift_oauth_url=self.os_conf.get_openshift_oauth_api_uri(),
                             k8s_api_url=self.os_conf.get_k8s_api_uri(),
@@ -254,7 +258,15 @@ def _get_binary_container_pipeline_data(self, *, buildtime_limit, user_params,
 
     @osbsapi
     def create_binary_container_build(self, **kwargs):
-        return self.create_binary_container_pipeline_run(**kwargs)
+        span_name = 'binary_build'
+        tracer = get_tracer(module_name=span_name, service_name=OTEL_SERVICE_NAME)
+        with tracer.start_as_current_span(span_name) as span:
+            for k, v in kwargs.items():
+                if not v:
+                    continue
+                span.set_attribute(k, v)
+            result = self.create_binary_container_pipeline_run(**kwargs)
+        return result
 
     @osbsapi
     def create_binary_container_pipeline_run(self,
@@ -350,7 +362,15 @@ def _get_source_container_pipeline_data(self, *, user_params, pipeline_run_name)
 
     @osbsapi
     def create_source_container_build(self, **kwargs):
-        return self.create_source_container_pipeline_run(**kwargs)
+        span_name = 'source_build'
+        tracer = get_tracer(module_name=span_name, service_name=OTEL_SERVICE_NAME)
+        with tracer.start_as_current_span(span_name) as span:
+            for k, v in kwargs.items():
+                if not v:
+                    continue
+                span.set_attribute(k, v)
+            result = self.create_source_container_pipeline_run(**kwargs)
+        return result
 
     @osbsapi
     def create_source_container_pipeline_run(self,
diff --git a/osbs/cli/main.py b/osbs/cli/main.py
index 03cd7b0c..5c7a9855 100644
--- a/osbs/cli/main.py
+++ b/osbs/cli/main.py
@@ -137,7 +137,7 @@ def cmd_build(args):
     if osbs.os_conf.get_flatpak():
         build_kwargs['flatpak'] = True
 
-    pipeline_run = osbs.create_binary_container_pipeline_run(**build_kwargs)
+    pipeline_run = osbs.create_binary_container_build(**build_kwargs)
 
     print_output(pipeline_run, export_metadata_file=args.export_metadata_file)
 
@@ -177,7 +177,7 @@ def cmd_build_source_container(args):
     if args.userdata:
         build_kwargs['userdata'] = json.loads(args.userdata)
 
-    pipeline_run = osbs.create_source_container_pipeline_run(**build_kwargs)
+    pipeline_run = osbs.create_source_container_build(**build_kwargs)
 
     print_output(pipeline_run, export_metadata_file=args.export_metadata_file)
 
diff --git a/osbs/constants.py b/osbs/constants.py
index 18e003f4..caec35d4 100644
--- a/osbs/constants.py
+++ b/osbs/constants.py
@@ -74,6 +74,8 @@
 # number of seconds to wait, before retrying on openshift not found
 OS_NOT_FOUND_MAX_WAIT = 1
 
+OTEL_SERVICE_NAME = "osbs"
+
 ISOLATED_RELEASE_FORMAT = re.compile(r'^\d+\.\d+(\..+)?$')
 RELEASE_LABEL_FORMAT = re.compile(r"""^\d+             # First character must be a digit
                                       ([._]?           # allow separators between groups
diff --git a/osbs/tekton.py b/osbs/tekton.py
index 56a85776..ae46ab64 100644
--- a/osbs/tekton.py
+++ b/osbs/tekton.py
@@ -14,6 +14,7 @@
 from typing import Dict, List, Tuple, Callable, Any
 from datetime import datetime
 
+from otel_extensions import instrumented
 
 from osbs.exceptions import OsbsResponseException, OsbsAuthException, OsbsException
 from osbs.constants import (DEFAULT_NAMESPACE, SERVICEACCOUNT_SECRET, SERVICEACCOUNT_TOKEN,
@@ -422,6 +423,7 @@ def pipeline_run_url(self):
             )
         return self._pipeline_run_url
 
+    @instrumented
     def start_pipeline_run(self):
         if not self.input_data:
             raise OsbsException("No input data provided for pipeline run to start")
@@ -445,6 +447,7 @@ def start_pipeline_run(self):
         )
         return response.json()
 
+    @instrumented
     def remove_pipeline_run(self):
         url = self.os.build_url(
             self.api_path,
@@ -458,6 +461,7 @@ def remove_pipeline_run(self):
         return response.json()
 
     @retry_on_conflict
+    @instrumented
     def cancel_pipeline_run(self):
         data = copy.deepcopy(self.minimal_data)
         data['spec']['status'] = 'CancelledRunFinally'
@@ -479,6 +483,7 @@ def cancel_pipeline_run(self):
             raise OsbsException(exc_msg)
         return response_json
 
+    @instrumented
     def get_info(self, wait=False):
         if wait:
             self.wait_for_start()
@@ -672,6 +677,7 @@ def matches_state(task_run: Dict[str, Any]) -> bool:
         task_runs = self.data['status'].get('taskRuns', {}).values()
         return any(matches_state(tr) for tr in task_runs)
 
+    @instrumented
     def wait_for_finish(self):
         """
         use this method after reading logs finished, to ensure that pipeline run finished,
@@ -731,6 +737,7 @@ def load_result(result: Dict[str, str]) -> Tuple[str, Any]:
             name: value for name, value in map(load_result, pipeline_results) if value is not None
         }
 
+    @instrumented
     def wait_for_start(self):
         """
         https://tekton.dev/docs/pipelines/pipelineruns/#monitoring-execution-status
@@ -764,6 +771,7 @@ def wait_for_start(self):
                 logger.debug("Waiting for pipeline run, current status %s, reason %s",
                              status, reason)
 
+    @instrumented
     def wait_for_taskruns(self):
         """
         This generator method watches new task runs in a pipeline run
@@ -857,6 +865,7 @@ def __init__(self, os, task_run_name):
         self.api_path = 'apis'
         self.api_version = API_VERSION
 
+    @instrumented
     def get_info(self, wait=False):
         if wait:
             self.wait_for_start()
@@ -883,6 +892,7 @@ def get_logs(self, follow=False, wait=False):
         pod = Pod(os=self.os, pod_name=pod_name, containers=containers)
         return pod.get_logs(follow=follow, wait=wait)
 
+    @instrumented
     def wait_for_start(self):
         """
         https://tekton.dev/docs/pipelines/taskruns/#monitoring-execution-status
@@ -922,6 +932,7 @@ def __init__(self, os, pod_name, containers=None):
         self.api_version = 'v1'
         self.api_path = 'api'
 
+    @instrumented
     def get_info(self, wait=False):
         if wait:
             self.wait_for_start()
@@ -1033,6 +1044,7 @@ def _stream_logs(self, container):
             logger.debug("Fetching logs starting from %ds ago", since)
             kwargs['sinceSeconds'] = since
 
+    @instrumented
     def wait_for_start(self):
         logger.info("Waiting for pod to start '%s'", self.pod_name)
         for pod in self.os.watch_resource(
diff --git a/osbs/utils/otel.py b/osbs/utils/otel.py
index ecaf82e4..ec29654d 100644
--- a/osbs/utils/otel.py
+++ b/osbs/utils/otel.py
@@ -5,12 +5,49 @@
 This software may be modified and distributed under the terms
 of the BSD license. See the LICENSE file for details.
 """
+import logging
+import os
+from typing import Optional
+
 from opentelemetry import trace
+from opentelemetry.instrumentation.requests import RequestsInstrumentor
 from opentelemetry.trace import format_trace_id, format_span_id
+from otel_extensions import TelemetryOptions, init_telemetry_provider
+
+from osbs.constants import OTEL_SERVICE_NAME
+
+logger = logging.getLogger(__name__)
+
+
+def init_otel(otel_url: Optional[str], traceparent: Optional[str]):
+    logger.info("Initializing otel with traceparent %s", traceparent)
+    span_exporter = ''
+    otel_protocol = 'http/protobuf'
+    if not otel_url:
+        otel_protocol = 'custom'
+        span_exporter = '"opentelemetry.sdk.trace.export.ConsoleSpanExporter"'
+
+    if traceparent:
+        os.environ['TRACEPARENT'] = traceparent
+    otel_options = TelemetryOptions(
+        OTEL_SERVICE_NAME=OTEL_SERVICE_NAME,
+        OTEL_EXPORTER_CUSTOM_SPAN_EXPORTER_TYPE=span_exporter,
+        OTEL_EXPORTER_OTLP_ENDPOINT=otel_url,
+        OTEL_EXPORTER_OTLP_PROTOCOL=otel_protocol,
+    )
+    init_telemetry_provider(otel_options)
+    if 'TRACEPARENT' in os.environ:
+        del os.environ['TRACEPARENT']
+    RequestsInstrumentor().instrument()
+    logger.info("Initialization complete")
 
 
 def get_current_traceparent():
     tracecontext = trace.get_current_span().get_span_context()
     traceparent = (f'00-{format_trace_id(tracecontext.trace_id)}-'
                    f'{format_span_id(tracecontext.span_id)}-01')
+    logger.info("current traceparent is %s", traceparent)
+    none_traceparent = '00-00000000000000000000000000000000-0000000000000000-01'
+    if traceparent == none_traceparent:
+        return None
     return traceparent