diff --git a/zvariant/src/lib.rs b/zvariant/src/lib.rs
index 161975eca..33445e84d 100644
--- a/zvariant/src/lib.rs
+++ b/zvariant/src/lib.rs
@@ -1611,6 +1611,26 @@ mod tests {
             Enum::try_from(Value::Str("Variant1".into())),
             Err(Error::IncorrectType)
         );
+
+        #[repr(u8)]
+        #[derive(Debug, Clone, Copy, PartialEq, Type, Value, OwnedValue)]
+        #[zvariant(signature = "s", rename_all = "snake_case")]
+        enum Enum4 {
+            FooBar,
+            Baz,
+        }
+
+        assert_eq!(Enum4::signature(), "s");
+        assert_eq!(
+            Enum4::try_from(Value::Str("foo_bar".into())),
+            Ok(Enum4::FooBar)
+        );
+        assert_eq!(Enum4::try_from(Value::Str("baz".into())), Ok(Enum4::Baz));
+        assert_eq!(
+            Enum4::try_from(Value::Str("foo_baz".into())),
+            Err(Error::IncorrectType)
+        );
+        assert_eq!(Enum4::try_from(Value::U32(0)), Err(Error::IncorrectType));
     }
 
     #[test]
diff --git a/zvariant_derive/src/utils.rs b/zvariant_derive/src/utils.rs
index 81b6f4e06..4e6ad56da 100644
--- a/zvariant_derive/src/utils.rs
+++ b/zvariant_derive/src/utils.rs
@@ -22,4 +22,8 @@ def_attrs! {
     pub StructAttributes("struct") { signature str, rename_all str, deny_unknown_fields none };
     /// Attributes defined on fields.
     pub FieldAttributes("field") { rename str };
+    /// Attributes defined on enumerations.
+    pub EnumAttributes("enum") { signature str, rename_all str };
+    /// Attributes defined on variants.
+    pub VariantAttributes("variant") { rename str };
 }
diff --git a/zvariant_derive/src/value.rs b/zvariant_derive/src/value.rs
index 204b2abf1..bb1225480 100644
--- a/zvariant_derive/src/value.rs
+++ b/zvariant_derive/src/value.rs
@@ -2,8 +2,9 @@ use proc_macro2::{Span, TokenStream};
 use quote::{quote, ToTokens};
 use syn::{
     spanned::Spanned, Attribute, Data, DataEnum, DeriveInput, Error, Expr, Fields, Generics, Ident,
-    Lifetime, LifetimeDef,
+    Lifetime, LifetimeDef, Variant,
 };
+use zvariant_utils::case;
 
 use crate::utils::*;
 
@@ -35,7 +36,9 @@ pub fn expand_derive(ast: DeriveInput, value_type: ValueType) -> Result<TokenStr
             }
             Fields::Unit => Err(Error::new(ast.span(), "Unit structures not supported")),
         },
-        Data::Enum(data) => impl_enum(value_type, ast.ident, ast.generics, ast.attrs, data, &zv),
+        Data::Enum(data) => {
+            impl_enum(value_type, ast.ident, ast.generics, ast.attrs, data, &zv)
+        },
         _ => Err(Error::new(
             ast.span(),
             "only structs and enums are supported",
@@ -236,18 +239,39 @@ fn impl_enum(
         Some(repr_attr) => repr_attr.parse_args()?,
         None => quote! { u32 },
     };
+    let enum_attrs = EnumAttributes::parse(&attrs)?;
+    let str_enum = enum_attrs.signature.map(|sig| sig == "s").unwrap_or_default();
 
     let mut variant_names = vec![];
+    let mut str_values = vec![];
     for variant in &data.variants {
+        let variant_attrs = VariantAttributes::parse(&variant.attrs)?;
         // Ensure all variants of the enum are unit type
         match variant.fields {
             Fields::Unit => {
                 variant_names.push(&variant.ident);
+                if str_enum {
+                    let str_value = enum_name_for_variant(&variant, variant_attrs.rename,
+                                                          enum_attrs.rename_all.as_ref().map(AsRef::as_ref))?;
+                    str_values.push(str_value);
+                }
             }
             _ => return Err(Error::new(variant.span(), "must be a unit variant")),
         }
     }
 
+    let into_val = if str_enum {
+        quote! {
+            match e {
+                #(
+                    #name::#variant_names => #str_values,
+                )*
+            }
+        }
+    } else {
+        quote! { e as #repr }
+    };
+
     let (value_type, into_value) = match value_type {
         ValueType::Value => (
             quote! { #zv::Value<'_> },
@@ -255,7 +279,7 @@ fn impl_enum(
                 impl ::std::convert::From<#name> for #zv::Value<'_> {
                     #[inline]
                     fn from(e: #name) -> Self {
-                        <#zv::Value as ::std::convert::From<_>>::from(e as #repr).into()
+                        <#zv::Value as ::std::convert::From<_>>::from(#into_val)
                     }
                 }
             },
@@ -269,7 +293,7 @@ fn impl_enum(
                     #[inline]
                     fn try_from(e: #name) -> #zv::Result<Self> {
                         <#zv::OwnedValue as ::std::convert::TryFrom<_>>::try_from(
-                            <#zv::Value as ::std::convert::From<_>>::from(e as #repr)
+                            <#zv::Value as ::std::convert::From<_>>::from(#into_val)
                         )
                     }
                 }
@@ -277,26 +301,68 @@ fn impl_enum(
         ),
     };
 
+    let from_val = if str_enum {
+        quote! {
+            let v: #zv::Str = ::std::convert::TryInto::try_into(value)?;
+
+            ::std::result::Result::Ok(match v.as_str() {
+                #(
+                    #str_values => #name::#variant_names,
+                )*
+                _ => return ::std::result::Result::Err(#zv::Error::IncorrectType),
+            })
+        }
+    } else {
+        quote! {
+            let v: #repr = ::std::convert::TryInto::try_into(value)?;
+
+            ::std::result::Result::Ok(
+                #(
+                    if v == #name::#variant_names as #repr {
+                        #name::#variant_names
+                    } else
+                )* {
+                    return ::std::result::Result::Err(#zv::Error::IncorrectType);
+                }
+            )
+        }
+    };
+
     Ok(quote! {
         impl ::std::convert::TryFrom<#value_type> for #name {
             type Error = #zv::Error;
 
             #[inline]
             fn try_from(value: #value_type) -> #zv::Result<Self> {
-                let v: #repr = ::std::convert::TryInto::try_into(value)?;
-
-                ::std::result::Result::Ok(
-                    #(
-                        if v == #name::#variant_names as #repr {
-                            #name::#variant_names
-                        } else
-                    )* {
-                        return ::std::result::Result::Err(#zv::Error::IncorrectType);
-                    }
-                )
+                #from_val
             }
         }
 
         #into_value
     })
 }
+
+fn enum_name_for_variant(
+    v: &Variant,
+    rename_attr: Option<String>,
+    rename_all_attr: Option<&str>,
+) -> Result<String, Error> {
+    if let Some(name) = rename_attr {
+        Ok(name)
+    } else {
+        let ident = v.ident.to_string();
+
+        match rename_all_attr {
+            Some("lowercase") => Ok(ident.to_ascii_lowercase()),
+            Some("UPPERCASE") => Ok(ident.to_ascii_uppercase()),
+            Some("PascalCase") => Ok(case::pascal_or_camel_case(&ident, true)),
+            Some("camelCase") => Ok(case::pascal_or_camel_case(&ident, false)),
+            Some("snake_case") => Ok(case::snake_case(&ident)),
+            None => Ok(ident),
+            Some(other) => Err(Error::new(
+                v.span(),
+                format!("invalid `rename_all` attribute value {other}"),
+            )),
+        }
+    }
+}