diff --git a/.all-contributorsrc b/.all-contributorsrc
index 6a450fbc4805..51753a0141f2 100644
--- a/.all-contributorsrc
+++ b/.all-contributorsrc
@@ -750,6 +750,17 @@
         "code"
       ]
     },
+    {
+      "login": "peduarte",
+      "name": "Pedro Duarte",
+      "avatar_url": "https://avatars1.githubusercontent.com/u/372831?v=4",
+      "profile": "http://pedroduarte.me",
+      "contributions": [
+        "bug",
+        "code",
+        "doc"
+      ]
+    },
     {
       "login": "Strangehill",
       "name": "Antonio Argote",
diff --git a/README.md b/README.md
index 9b2d7535714f..0260bbae074c 100644
--- a/README.md
+++ b/README.md
@@ -1,5 +1,5 @@
 # Netlify CMS
-[![All Contributors](https://img.shields.io/badge/all_contributors-88-orange.svg)](#contributors)
+[![All Contributors](https://img.shields.io/badge/all_contributors-89-orange.svg)](#contributors)
 [![Open Source Helpers](https://www.codetriage.com/netlify/netlify-cms/badges/users.svg)](https://www.codetriage.com/netlify/netlify-cms)
 [![](https://badges.gitter.im/Join%20Chat.svg)](https://gitter.im/netlify/netlifycms)
 
@@ -61,8 +61,8 @@ Thanks goes to these wonderful people ([emoji key](https://github.com/kentcdodds
 | [<img src="https://avatars0.githubusercontent.com/u/250958?v=4" width="100px;"/><br /><sub><b>Etienne Bernard</b></sub>](https://github.com/ebernard)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=ebernard "Documentation") | [<img src="https://avatars3.githubusercontent.com/u/871660?v=4" width="100px;"/><br /><sub><b>Eli Williamson</b></sub>](http://eliwilliamson.com)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=eliwilliamson "Code") [🎨](#design-eliwilliamson "Design") | [<img src="https://avatars0.githubusercontent.com/u/858837?v=4" width="100px;"/><br /><sub><b>Covington Doan</b></sub>](https://www.covingtondoan.com)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=covingtondoan "Documentation") | [<img src="https://avatars3.githubusercontent.com/u/1299080?v=4" width="100px;"/><br /><sub><b>Lennart Ziburski</b></sub>](http://lennartziburski.com)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=ziburski "Code") [🎨](#design-ziburski "Design") [📖](https://github.com/netlify/netlify-cms/commits?author=ziburski "Documentation") | [<img src="https://avatars1.githubusercontent.com/u/387640?v=4" width="100px;"/><br /><sub><b>Darrel O'Pry</b></sub>](http://darrelopry.com)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=dopry "Code") [🚇](#infra-dopry "Infrastructure (Hosting, Build-Tools, etc)") [⚠️](https://github.com/netlify/netlify-cms/commits?author=dopry "Tests") | [<img src="https://avatars1.githubusercontent.com/u/13856868?v=4" width="100px;"/><br /><sub><b>Erin Symons</b></sub>](https://github.com/yourfrienderin)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=yourfrienderin "Documentation") | [<img src="https://avatars0.githubusercontent.com/u/5200555?v=4" width="100px;"/><br /><sub><b>Austin Green</b></sub>](https://github.com/AustinGreen)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=AustinGreen "Documentation") [💡](#example-AustinGreen "Examples") |
 | [<img src="https://avatars2.githubusercontent.com/u/799360?v=4" width="100px;"/><br /><sub><b>Bryan Robinson</b></sub>](http://bryanlrobinson.com)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=brob "Documentation") | [<img src="https://avatars1.githubusercontent.com/u/561983?v=4" width="100px;"/><br /><sub><b>Darren</b></sub>](https://github.com/dardub)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=dardub "Documentation") | [<img src="https://avatars3.githubusercontent.com/u/576512?v=4" width="100px;"/><br /><sub><b>Richard Pullinger</b></sub>](http://www.richardpullinger.com)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=rpullinger "Code") | [<img src="https://avatars1.githubusercontent.com/u/3718939?v=4" width="100px;"/><br /><sub><b>Taylor Bryant</b></sub>](https://taylorbryant.blog)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=taylorbryant "Documentation") | [<img src="https://avatars3.githubusercontent.com/u/5881826?v=4" width="100px;"/><br /><sub><b>kvanerkelens</b></sub>](https://github.com/kvanerkelens)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=kvanerkelens "Documentation") | [<img src="https://avatars1.githubusercontent.com/u/8291663?v=4" width="100px;"/><br /><sub><b>Patrick Sier</b></sub>](https://patsier.com/)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=pjsier "Code") | [<img src="https://avatars2.githubusercontent.com/u/6132191?v=4" width="100px;"/><br /><sub><b>Christian Nolte</b></sub>](http://noltech.net)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=drlogout "Code") |
 | [<img src="https://avatars1.githubusercontent.com/u/3818?v=4" width="100px;"/><br /><sub><b>Edward Betts</b></sub>](http://edwardbetts.com/)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=EdwardBetts "Documentation") | [<img src="https://avatars1.githubusercontent.com/u/8771435?v=4" width="100px;"/><br /><sub><b>Josh Hardman</b></sub>](https://github.com/jhardman0830)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=jhardman0830 "Documentation") | [<img src="https://avatars0.githubusercontent.com/u/11616378?v=4" width="100px;"/><br /><sub><b>Mantas</b></sub>](https://behance.net/mistermantas)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=mistermantas "Documentation") | [<img src="https://avatars0.githubusercontent.com/u/5244986?v=4" width="100px;"/><br /><sub><b>Marco Biedermann</b></sub>](https://www.marcobiedermann.com)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=marcobiedermann "Documentation") | [<img src="https://avatars0.githubusercontent.com/u/7525670?v=4" width="100px;"/><br /><sub><b>Max Stoiber</b></sub>](https://mxstbr.blog/newsletter)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=mxstbr "Documentation") | [<img src="https://avatars0.githubusercontent.com/u/89368?v=4" width="100px;"/><br /><sub><b>Vyacheslav Matyukhin</b></sub>](http://berekuk.ru)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=berekuk "Documentation") | [<img src="https://avatars1.githubusercontent.com/u/9059048?v=4" width="100px;"/><br /><sub><b>jimmaaay</b></sub>](https://jimmythompson.me)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=jimmaaay "Code") |
-| [<img src="https://avatars3.githubusercontent.com/u/802086?v=4" width="100px;"/><br /><sub><b>Luís Miguel</b></sub>](https://github.com/Quicksaver)<br />[🐛](https://github.com/netlify/netlify-cms/issues?q=author%3AQuicksaver "Bug reports") [💻](https://github.com/netlify/netlify-cms/commits?author=Quicksaver "Code") | [<img src="https://avatars2.githubusercontent.com/u/357379?v=4" width="100px;"/><br /><sub><b>Chris Swithinbank</b></sub>](http://chrisswithinbank.net/)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=delucis "Documentation") | [<img src="https://avatars3.githubusercontent.com/u/1262221?v=4" width="100px;"/><br /><sub><b>remmah</b></sub>](https://github.com/remmah)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=remmah "Documentation") | [<img src="https://avatars2.githubusercontent.com/u/29388?v=4" width="100px;"/><br /><sub><b>Sumeet Jain</b></sub>](http://sumeetjain.com)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=sumeetjain "Documentation") | [<img src="https://avatars2.githubusercontent.com/u/26816046?v=4" width="100px;"/><br /><sub><b>Sagar Khatri</b></sub>](https://github.com/ragasirtahk)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=ragasirtahk "Documentation") [💡](#example-ragasirtahk "Examples") | [<img src="https://avatars0.githubusercontent.com/u/8182932?v=4" width="100px;"/><br /><sub><b>Kevin Doocey</b></sub>](https://www.dooceykev.in)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=Doocey "Code") | [<img src="https://avatars0.githubusercontent.com/u/31023010?v=4" width="100px;"/><br /><sub><b>Swieckowski</b></sub>](https://www.linkedin.com/in/arthur-swieckowski/)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=Swieckowski "Code") [📖](https://github.com/netlify/netlify-cms/commits?author=Swieckowski "Documentation") [⚠️](https://github.com/netlify/netlify-cms/commits?author=Swieckowski "Tests") |
-| [<img src="https://avatars2.githubusercontent.com/u/283419?v=4" width="100px;"/><br /><sub><b>Tim Carry</b></sub>](http://www.pixelastic.com/)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=pixelastic "Code") [🎨](#design-pixelastic "Design") [📖](https://github.com/netlify/netlify-cms/commits?author=pixelastic "Documentation") | [<img src="https://avatars0.githubusercontent.com/u/30510616?v=4" width="100px;"/><br /><sub><b>Sol Park</b></sub>](https://github.com/solpark)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=solpark "Code") | [<img src="https://avatars0.githubusercontent.com/u/29218846?v=4" width="100px;"/><br /><sub><b>Michael Romani</b></sub>](https://github.com/michaelromani)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=michaelromani "Code") | [<img src="https://avatars1.githubusercontent.com/u/6064830?v=4" width="100px;"/><br /><sub><b>Antonio Argote</b></sub>](http://antonioargote.com)<br />[🎨](#design-Strangehill "Design") |
+| [<img src="https://avatars3.githubusercontent.com/u/802086?v=4" width="100px;"/><br /><sub><b>Luís Miguel</b></sub>](https://github.com/Quicksaver)<br />[🐛](https://github.com/netlify/netlify-cms/issues?q=author%3AQuicksaver "Bug reports") [💻](https://github.com/netlify/netlify-cms/commits?author=Quicksaver "Code") | [<img src="https://avatars2.githubusercontent.com/u/357379?v=4" width="100px;"/><br /><sub><b>Chris Swithinbank</b></sub>](http://chrisswithinbank.net/)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=delucis "Documentation") | [<img src="https://avatars3.githubusercontent.com/u/1262221?v=4" width="100px;"/><br /><sub><b>remmah</b></sub>](https://github.com/remmah)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=remmah "Documentation") | [<img src="https://avatars2.githubusercontent.com/u/29388?v=4" width="100px;"/><br /><sub><b>Sumeet Jain</b></sub>](http://sumeetjain.com)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=sumeetjain "Documentation") | [<img src="https://avatars2.githubusercontent.com/u/26816046?v=4" width="100px;"/><br /><sub><b>Sagar Khatri</b></sub>](https://github.com/ragasirtahk)<br />[📖](https://github.com/netlify/netlify-cms/commits?author=ragasirtahk "Documentation") [💡](#example-ragasirtahk "Examples") | [<img src="https://avatars0.githubusercontent.com/u/8182932?v=4" width="100px;"/><br /><sub><b>Kevin Doocey</b></sub>](https://www.dooceykev.in)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=Doocey "Code") | [<img src="https://avatars2.githubusercontent.com/u/283419?v=4" width="100px;"/><br /><sub><b>Tim Carry</b></sub>](http://www.pixelastic.com/)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=pixelastic "Code") [🎨](#design-pixelastic "Design") [📖](https://github.com/netlify/netlify-cms/commits?author=pixelastic "Documentation") |
+| [<img src="https://avatars0.githubusercontent.com/u/31023010?v=4" width="100px;"/><br /><sub><b>Swieckowski</b></sub>](https://www.linkedin.com/in/arthur-swieckowski/)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=Swieckowski "Code") [📖](https://github.com/netlify/netlify-cms/commits?author=Swieckowski "Documentation") [⚠️](https://github.com/netlify/netlify-cms/commits?author=Swieckowski "Tests") | [<img src="https://avatars0.githubusercontent.com/u/30510616?v=4" width="100px;"/><br /><sub><b>Sol Park</b></sub>](https://github.com/solpark)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=solpark "Code") | [<img src="https://avatars0.githubusercontent.com/u/29218846?v=4" width="100px;"/><br /><sub><b>Michael Romani</b></sub>](https://github.com/michaelromani)<br />[💻](https://github.com/netlify/netlify-cms/commits?author=michaelromani "Code") | [<img src="https://avatars1.githubusercontent.com/u/372831?v=4" width="100px;"/><br /><sub><b>Pedro Duarte</b></sub>](http://pedroduarte.me)<br />[🐛](https://github.com/netlify/netlify-cms/issues?q=author%3Apeduarte "Bug reports") [💻](https://github.com/netlify/netlify-cms/commits?author=peduarte "Code") [📖](https://github.com/netlify/netlify-cms/commits?author=peduarte "Documentation") | [<img src="https://avatars1.githubusercontent.com/u/6064830?v=4" width="100px;"/><br /><sub><b>Antonio Argote</b></sub>](http://antonioargote.com)<br />[🎨](#design-Strangehill "Design") |
 <!-- ALL-CONTRIBUTORS-LIST:END -->
 
 This project follows the [all-contributors](https://github.com/kentcdodds/all-contributors) specification. Contributions of any kind welcome!
diff --git a/example/config.yml b/example/config.yml
index 3a2a746fca0d..9e245c33c788 100644
--- a/example/config.yml
+++ b/example/config.yml
@@ -6,7 +6,8 @@ media_folder: "assets/uploads"
 
 collections: # A list of collections the CMS should be able to edit
   - name: "posts" # Used in routes, ie.: /admin/collections/:slug/edit
-    label: "Post" # Used in the UI, ie.: "New Post"
+    label: "Posts" # Used in the UI
+    label_singular: "Post" # Used in the UI, ie: "New Post"
     description: >
       The description is a great place for tone setting, high level information, and editing
       guidelines that are specific to a collection.
@@ -22,7 +23,7 @@ collections: # A list of collections the CMS should be able to edit
       - {label: "SEO Description", name: "description", widget: "text"}
 
   - name: "faq" # Used in routes, ie.: /admin/collections/:slug/edit
-    label: "FAQ" # Used in the UI, ie.: "New Post"
+    label: "FAQ" # Used in the UI
     folder: "_faqs"
     create: true # Allow users to create new documents in this collection
     fields: # The fields each document in this collection have
@@ -56,6 +57,7 @@ collections: # A list of collections the CMS should be able to edit
         fields:
           - name: authors
             label: Authors
+            label_singular: "Author"
             widget: list
             fields:
               - {label: "Name", name: "name", widget: "string"}
diff --git a/src/components/App/Header.js b/src/components/App/Header.js
index 1d770fab4fde..4c439c0e33a2 100644
--- a/src/components/App/Header.js
+++ b/src/components/App/Header.js
@@ -73,7 +73,7 @@ export default class Header extends React.Component {
                   collections.filter(collection => collection.get('create')).toList().map(collection =>
                     <DropdownItem
                       key={collection.get("name")}
-                      label={collection.get("label")}
+                      label={collection.get("label_singular") || collection.get("label")}
                       onClick={() => this.handleCreatePostClick(collection.get('name'))}
                     />
                   )
diff --git a/src/components/Collection/Collection.js b/src/components/Collection/Collection.js
index 8f3294c73b07..3a4ac7d95ba6 100644
--- a/src/components/Collection/Collection.js
+++ b/src/components/Collection/Collection.js
@@ -46,6 +46,7 @@ class Collection extends React.Component {
               ? null
               : <CollectionTop
                   collectionLabel={collection.get('label')}
+                  collectionLabelSingular={collection.get('label_singular')}
                   collectionDescription={collection.get('description')}
                   newEntryUrl={newEntryUrl}
                   viewStyle={this.state.viewStyle}
diff --git a/src/components/Collection/CollectionTop.js b/src/components/Collection/CollectionTop.js
index 28c38adbecdf..7bbc8bbfecb4 100644
--- a/src/components/Collection/CollectionTop.js
+++ b/src/components/Collection/CollectionTop.js
@@ -7,6 +7,7 @@ import { VIEW_STYLE_LIST, VIEW_STYLE_GRID } from 'Constants/collectionViews';
 
 const CollectionTop = ({
   collectionLabel,
+  collectionLabelSingular,
   collectionDescription,
   viewStyle,
   onChangeViewStyle,
@@ -19,7 +20,7 @@ const CollectionTop = ({
         {
           newEntryUrl
             ? <Link className="nc-collectionPage-topNewButton" to={newEntryUrl}>
-                {`New ${collectionLabel}`}
+                {`New ${collectionLabelSingular || collectionLabel}`}
               </Link>
             : null
         }
diff --git a/src/components/EditorWidgets/List/ListControl.js b/src/components/EditorWidgets/List/ListControl.js
index 0b689174e2fb..aec504eba38b 100644
--- a/src/components/EditorWidgets/List/ListControl.js
+++ b/src/components/EditorWidgets/List/ListControl.js
@@ -254,12 +254,13 @@ export default class ListControl extends Component {
     const { value, forID, field, classNameWrapper } = this.props;
     const { itemsCollapsed } = this.state;
     const items = value || List();
+    const label = field.get('label_singular') || field.get('label');
 
     return (
       <div id={forID} className={c(classNameWrapper, 'nc-listControl')}>
         <TopBar
           onAdd={this.handleAdd}
-          listLabel={field.get('label').toLowerCase()}
+          listLabel={label.toLowerCase()}
           onCollapseAllToggle={this.handleCollapseAllToggle}
           allItemsCollapsed={itemsCollapsed.every(val => val === true)}
           itemsCount={items.size}
diff --git a/website/site/content/docs/configuration-options.md b/website/site/content/docs/configuration-options.md
index d744c27b4b5a..8cfab4149a01 100644
--- a/website/site/content/docs/configuration-options.md
+++ b/website/site/content/docs/configuration-options.md
@@ -71,6 +71,7 @@ The `collections` setting is the heart of your Netlify CMS configuration, as it
 
 - `name` (required): unique identifier for the collection, used as the key when referenced in other contexts (like the [relation widget](https://www.netlifycms.org/docs/widgets/#relation))
 - `Label`: label for the collection in the editor UI; defaults to the value of `name`
+- `label_singular`: singular label for certain elements in the editor; defaults to the value of `label`
 - `file` or `folder` (requires one of these): specifies the collection type and location; details in [Collection Types](https://www.netlifycms.org/docs/collection-types)
 - `filter`: optional filter for `folder` collections; details in [Collection Types](https://www.netlifycms.org/docs/collection-types)
 - `create`: for `folder` collections only; `true` allows users to create new items in the collection; defaults to `false`