diff --git a/lib/checks/aria/aria-prohibited-attr.json b/lib/checks/aria/aria-prohibited-attr.json
index b5c3f95d6f..fd2f3e72bc 100644
--- a/lib/checks/aria/aria-prohibited-attr.json
+++ b/lib/checks/aria/aria-prohibited-attr.json
@@ -8,8 +8,8 @@
     "impact": "serious",
     "messages": {
       "pass": "ARIA attribute is allowed",
-      "fail": "ARIA attribute cannot be used, add a role attribute or use a different element: ${data.values}",
-      "incomplete": "ARIA attribute is not well supported on the element and the text content will be used instead: ${data.values}"
+      "fail": "ARIA attribute: ${data.values} is not allowed. Use a different role attribute or element.",
+      "incomplete": "ARIA attribute: ${data.values} is not well supported. Use a different role attribute or element."
     }
   }
 }