diff --git a/doc/rule-descriptions.md b/doc/rule-descriptions.md
index 25aa0af0f3..e934eb2212 100644
--- a/doc/rule-descriptions.md
+++ b/doc/rule-descriptions.md
@@ -39,6 +39,7 @@
 | image-alt | Ensures <img> elements have alternate text or a role of none or presentation | Critical | cat.text-alternatives, wcag2a, wcag111, section508, section508.22.a | true |
 | image-redundant-alt | Ensure button and link text is not repeated as image alternative | Minor | cat.text-alternatives, best-practice | true |
 | input-image-alt | Ensures <input type="image"> elements have alternate text | Critical | cat.text-alternatives, wcag2a, wcag111, section508, section508.22.a | true |
+| label-content-name-mismatch | Ensures that interactive elements labelled through their content must have their visible label as part of their accessible name | Serious | wcag21a, wcag253 | true |
 | label-title-only | Ensures that every form element is not solely labeled using the title or aria-describedby attributes | Serious | cat.forms, best-practice | true |
 | label | Ensures every form element has a label | Minor, Serious, Critical | cat.forms, wcag2a, wcag332, wcag131, section508, section508.22.n | true |
 | landmark-banner-is-top-level | Ensures the banner landmark is at top level | Moderate | cat.semantics, best-practice | true |
diff --git a/lib/checks/label/label-content-name-mismatch.js b/lib/checks/label/label-content-name-mismatch.js
new file mode 100644
index 0000000000..0b83d49193
--- /dev/null
+++ b/lib/checks/label/label-content-name-mismatch.js
@@ -0,0 +1,34 @@
+function getAriaText(elm) {
+	if (elm.getAttribute('aria-label')) {
+		return elm
+			.getAttribute('aria-label')
+			.toLowerCase()
+			.trim();
+	}
+	if (elm.getAttribute('aria-labelledby')) {
+		return elm
+			.getAttribute('aria-labelledby')
+			.toLowerCase()
+			.trim();
+	}
+	return null;
+}
+
+const accessibleText = getAriaText(node);
+// if no accessible text - fail
+if (!accessibleText || !accessibleText.length) {
+	return false;
+}
+
+const contentText = node.textContent.toLowerCase().trim();
+// if no text content - fail
+if (!contentText || !contentText.length) {
+	return false;
+}
+
+// if text content is not part of accessible text - fail
+if (!accessibleText.includes(contentText)) {
+	return false;
+}
+
+return true;
diff --git a/lib/checks/label/label-content-name-mismatch.json b/lib/checks/label/label-content-name-mismatch.json
new file mode 100644
index 0000000000..6f18ac1a2a
--- /dev/null
+++ b/lib/checks/label/label-content-name-mismatch.json
@@ -0,0 +1,11 @@
+{
+  "id": "label-content-name-mismatch",
+  "evaluate": "label-content-name-mismatch.js",
+  "metadata": {
+    "impact": "serious",
+    "messages": {
+      "pass": "Interactive element contains visible label as part of it's accessible name",
+      "fail": "Interactive element does not contain visible label as part of it's accessible name"
+    }
+  }
+}
diff --git a/lib/rules/label-content-name-mismatch-matches.js b/lib/rules/label-content-name-mismatch-matches.js
new file mode 100644
index 0000000000..87f9fc292d
--- /dev/null
+++ b/lib/rules/label-content-name-mismatch-matches.js
@@ -0,0 +1,33 @@
+/**
+ * Applicability:
+ * This rule applies to any element that has:
+ * - a semantic role that is a widget that supports name from content, and
+ * - visible text content, and
+ * - an aria-label or aria-labelledby attribute.
+ */
+const { aria } = axe.commons;
+const role = aria.getRole(node, { noImplicit: false, fallback: true });
+
+// no role - exclude
+if (!role) {
+	return false;
+}
+
+const rolesWithNameFromContents = aria.getRolesWithNameFromContents();
+
+// if role is not one of roles with name from contents - exclude
+if (!rolesWithNameFromContents.includes(role)) {
+	return false;
+}
+
+// if no accessible name attributes - exclude
+if (!node.getAttribute('aria-labelledby') && !node.getAttribute('aria-label')) {
+	return false;
+}
+
+// if no text content - exclude
+if (node.textContent.toLowerCase().trim().length <= 0) {
+	return false;
+}
+
+return true;
diff --git a/lib/rules/label-content-name-mismatch.json b/lib/rules/label-content-name-mismatch.json
new file mode 100644
index 0000000000..7a9df795f6
--- /dev/null
+++ b/lib/rules/label-content-name-mismatch.json
@@ -0,0 +1,17 @@
+{
+  "id": "label-content-name-mismatch",
+  "matches": "label-content-name-mismatch-matches.js",
+  "tags": [
+    "wcag21a",
+    "wcag253"
+  ],
+  "metadata": {
+    "description": "Ensures that interactive elements labelled through their content must have their visible label as part of their accessible name",
+    "help": "Interactive elements must have their visible label as part of their accessible name"
+  },
+  "all": [],
+  "any": [
+    "label-content-name-mismatch"
+  ],
+  "none": []
+}
diff --git a/test/checks/label/label-content-name-mismatch.js b/test/checks/label/label-content-name-mismatch.js
new file mode 100644
index 0000000000..1032a18541
--- /dev/null
+++ b/test/checks/label/label-content-name-mismatch.js
@@ -0,0 +1,127 @@
+describe('label-content-name-mismatch', function() {
+	'use strict';
+
+	var fixture = document.getElementById('fixture');
+	var check = undefined;
+	var options = undefined;
+	// var checkSetup = axe.testUtils.checkSetup;
+	// var shadowSupport = axe.testUtils.shadowSupport;
+
+	beforeEach(function() {
+		check = checks['label-content-name-mismatch'];
+	});
+
+	afterEach(function() {
+		fixture.innerHTML = '';
+		check = undefined;
+		axe._tree = undefined;
+	});
+
+	it('returns false when element has an empty aria-label', function() {
+		fixture.innerHTML =
+			'<button id="target" name="link" aria-label="">The full label</button>';
+		var node = fixture.querySelector('#target');
+		var tree = (axe._tree = axe.utils.getFlattenedTree(fixture));
+		var vNode = axe.utils.getNodeFromTree(tree[0], node);
+		var actual = check.evaluate(node, options, vNode);
+		assert.isFalse(actual);
+	});
+
+	it('returns false when element has an empty aria-labelledby', function() {
+		fixture.innerHTML =
+			'<button id="target" name="link" aria-labelledby="">The full label</button>';
+		var node = fixture.querySelector('#target');
+		var tree = (axe._tree = axe.utils.getFlattenedTree(fixture));
+		var actual = check.evaluate(
+			node,
+			options,
+			axe.utils.getNodeFromTree(tree[0], node)
+		);
+		assert.isFalse(actual);
+	});
+
+	it('returns false when element has no text content', function() {
+		fixture.innerHTML =
+			'<button id="target" name="link" aria-label="Ok"></button>';
+		var node = fixture.querySelector('#target');
+		var tree = (axe._tree = axe.utils.getFlattenedTree(fixture));
+		var actual = check.evaluate(
+			node,
+			options,
+			axe.utils.getNodeFromTree(tree[0], node)
+		);
+		assert.isFalse(actual);
+	});
+
+	it('returns false when accessible text does not contain text content', function() {
+		fixture.innerHTML =
+			'<button id="target" name="link" aria-label="Ok">test page</button>';
+		var node = fixture.querySelector('#target');
+		var tree = (axe._tree = axe.utils.getFlattenedTree(fixture));
+		var actual = check.evaluate(
+			node,
+			options,
+			axe.utils.getNodeFromTree(tree[0], node)
+		);
+		assert.isFalse(actual);
+	});
+
+	it('returns true when visible label and accessible name matches when trailing white spaces are removed', function() {
+		fixture.innerHTML =
+			'<div id="target" role="link" aria-label="next page ">next page</div>';
+		var node = fixture.querySelector('#target');
+		var tree = (axe._tree = axe.utils.getFlattenedTree(fixture));
+		var actual = check.evaluate(
+			node,
+			options,
+			axe.utils.getNodeFromTree(tree[0], node)
+		);
+		assert.isTrue(actual);
+	});
+
+	it('returns true when visible label and accessible name matches after handling character insensitivity', function() {
+		fixture.innerHTML =
+			'<div id="target" role="link" aria-label="Next Page">next page</div>';
+		var node = fixture.querySelector('#target');
+		var tree = (axe._tree = axe.utils.getFlattenedTree(fixture));
+		var actual = check.evaluate(
+			node,
+			options,
+			axe.utils.getNodeFromTree(tree[0], node)
+		);
+		assert.isTrue(actual);
+	});
+
+	it('returns true when full visible label is contained in the accessible name', function() {
+		fixture.innerHTML =
+			'<button id="target" name="link" aria-label="Next Page in the list">Next Page</button>';
+		var node = fixture.querySelector('#target');
+		var tree = (axe._tree = axe.utils.getFlattenedTree(fixture));
+		var actual = check.evaluate(
+			node,
+			options,
+			axe.utils.getNodeFromTree(tree[0], node)
+		);
+		assert.isTrue(actual);
+	});
+
+	it('returns false when visible label doesn’t match accessible name', function() {
+		fixture.innerHTML =
+			'<div id="target" role="link" aria-label="OK">Next</div>';
+		var node = fixture.querySelector('#target');
+		var tree = (axe._tree = axe.utils.getFlattenedTree(fixture));
+		var vNode = axe.utils.getNodeFromTree(tree[0], node);
+		var actual = check.evaluate(node, options, vNode);
+		assert.isFalse(actual);
+	});
+
+	it('returns false when not all of visible label is included in accessible name', function() {
+		fixture.innerHTML =
+			'<button id="target" name="link" aria-label="the full">The full label</button>';
+		var node = fixture.querySelector('#target');
+		var tree = (axe._tree = axe.utils.getFlattenedTree(fixture));
+		var vNode = axe.utils.getNodeFromTree(tree[0], node);
+		var actual = check.evaluate(node, options, vNode);
+		assert.isFalse(actual);
+	});
+});
diff --git a/test/integration/rules/label-content-name-mismatch/label-content-name-mismatch.html b/test/integration/rules/label-content-name-mismatch/label-content-name-mismatch.html
new file mode 100644
index 0000000000..b9f220cb5b
--- /dev/null
+++ b/test/integration/rules/label-content-name-mismatch/label-content-name-mismatch.html
@@ -0,0 +1,7 @@
+<!-- Pass -->
+<div id='pass1' role="link" aria-label="next page ">next page</div>
+<div id='pass2' role="link" aria-label="Next Page">next page</div>
+<button id='pass3' name="link" aria-label="Next Page in the list">Next Page</button>
+<!-- Fail -->
+<div id="fail1" role="link" aria-label="OK">Next</div>
+<button id="fail2" name="link" aria-label="the full">The full label</button>
diff --git a/test/integration/rules/label-content-name-mismatch/label-content-name-mismatch.json b/test/integration/rules/label-content-name-mismatch/label-content-name-mismatch.json
new file mode 100644
index 0000000000..4348961629
--- /dev/null
+++ b/test/integration/rules/label-content-name-mismatch/label-content-name-mismatch.json
@@ -0,0 +1,13 @@
+{
+	"description": "label-content-name-mismatch test",
+	"rule": "label-content-name-mismatch",
+	"violations": [
+		["#fail1"],
+		["#fail2"]
+	],
+	"passes": [
+		["#pass1"],
+		["#pass2"],
+		["#pass3"]
+  ]
+}
diff --git a/test/rule-matches/label-content-name-mismatch-matches.js b/test/rule-matches/label-content-name-mismatch-matches.js
new file mode 100644
index 0000000000..7db2e858b0
--- /dev/null
+++ b/test/rule-matches/label-content-name-mismatch-matches.js
@@ -0,0 +1,87 @@
+describe('label-content-name-mismatch-matches', function() {
+	'use strict';
+
+	var fixture = document.getElementById('fixture');
+	var rule;
+
+	beforeEach(function() {
+		rule = axe._audit.rules.find(function(rule) {
+			return rule.id === 'label-content-name-mismatch';
+		});
+	});
+
+	it('returns false if given element has no role (including fallback)', function() {
+		// div has no fallback role
+		fixture.innerHTML = '<div></div>';
+		var target = fixture.querySelector('div');
+		var actual = rule.matches(target);
+		assert.isFalse(actual);
+	});
+
+	it('returns false if element role is not supported roles with name from contents', function() {
+		// textbox is not a supported role with name from content
+		fixture.innerHTML = '<textarea></textarea>';
+		var target = fixture.querySelector('textarea');
+		var actual = rule.matches(target);
+		assert.isFalse(actual);
+	});
+
+	it('returns false if element does not have accessible name attribute (aria-label  or aria-labelledby)', function() {
+		fixture.innerHTML = '<button name="link">The full label</button>';
+		var target = fixture.querySelector('button');
+		var actual = rule.matches(target);
+		assert.isFalse(actual);
+	});
+
+	it('returns true if element has accessible name and supported role with name from contents', function() {
+		fixture.innerHTML =
+			'<button name="link" aria-label="The full">The full label</button>';
+		var target = fixture.querySelector('button');
+		var actual = rule.matches(target);
+		assert.isTrue(actual);
+	});
+
+	it('returns false as for non-widget role', function() {
+		fixture.innerHTML = '<a aria-label="OK">Next</a>';
+		var target = fixture.querySelector('a');
+		var actual = rule.matches(target);
+		assert.isFalse(actual);
+	});
+
+	it('returns false for widget role that does not support name from content', function() {
+		fixture.innerHTML =
+			'<input type="email" aria-label="E-mail" value="Contact">';
+		var target = fixture.querySelector('input');
+		var actual = rule.matches(target);
+		assert.isFalse(actual);
+	});
+
+	it('returns false for non-widget role that does support name from content', function() {
+		fixture.innerHTML = '<div role="doc-chapter" aria-label="OK">Next</div>';
+		var target = fixture.querySelector('div');
+		var actual = rule.matches(target);
+		assert.isFalse(actual);
+	});
+
+	it('returns true for non-widget role that does support name from content', function() {
+		fixture.innerHTML = '<div role="tooltip" aria-label="OK">Next</div>';
+		var target = fixture.querySelector('div');
+		var actual = rule.matches(target);
+		assert.isTrue(actual);
+	});
+
+	it('returns false for empty text content', function() {
+		fixture.innerHTML = '<button aria-label="close"></button>';
+		var target = fixture.querySelector('button');
+		var actual = rule.matches(target);
+		assert.isFalse(actual);
+	});
+
+	it('returns false non text content', function() {
+		fixture.innerHTML =
+			'<button aria-label="close"><i class="fa fa-icon-close"></i></button>';
+		var target = fixture.querySelector('button');
+		var actual = rule.matches(target);
+		assert.isFalse(actual);
+	});
+});