diff --git a/diesel/src/deserialize.rs b/diesel/src/deserialize.rs
index 3525cb262d6f..217bc6742755 100644
--- a/diesel/src/deserialize.rs
+++ b/diesel/src/deserialize.rs
@@ -5,7 +5,6 @@ use std::result;
 
 use crate::backend::Backend;
 use crate::expression::select_by::SelectBy;
-use crate::result::DeserializeFieldError;
 use crate::row::{NamedRow, Row};
 use crate::sql_types::{SingleValue, SqlType, Untyped};
 use crate::Selectable;
@@ -543,13 +542,10 @@ where
         let field = row.get(0).ok_or(crate::result::UnexpectedEndOfRow)?;
         T::from_nullable_sql(field.value()).map_err(|e| {
             if e.is::<crate::result::UnexpectedNullError>() {
-                return e;
+                e
+            } else {
+                Box::new(crate::result::DeserializeFieldError::new(field, e))
             }
-
-            Box::new(DeserializeFieldError {
-                field_name: field.field_name().map(|s| s.to_string()),
-                error: e,
-            })
         })
     }
 }
diff --git a/diesel/src/pg/connection/result.rs b/diesel/src/pg/connection/result.rs
index 4b00f718dc37..b4f501669f3d 100644
--- a/diesel/src/pg/connection/result.rs
+++ b/diesel/src/pg/connection/result.rs
@@ -148,6 +148,7 @@ impl PgResult {
         )
     }
 
+    #[inline(always)] // benchmarks indicate a ~1.7% improvement in instruction count for this
     pub(super) fn column_name(&self, col_idx: usize) -> Option<&str> {
         self.column_name_map
             .get_or_init(|| {
diff --git a/diesel/src/pg/types/integers.rs b/diesel/src/pg/types/integers.rs
index b1a56b0a3a6d..b75c4c495a62 100644
--- a/diesel/src/pg/types/integers.rs
+++ b/diesel/src/pg/types/integers.rs
@@ -23,10 +23,11 @@ impl ToSql<sql_types::Oid, Pg> for u32 {
 
 #[cfg(feature = "postgres_backend")]
 impl FromSql<sql_types::SmallInt, Pg> for i16 {
+    #[inline(always)]
     fn from_sql(value: PgValue<'_>) -> deserialize::Result<Self> {
         let mut bytes = value.as_bytes();
         if bytes.len() < 2 {
-            return deserialize::Result::Err(
+            return emit_size_error(
                 "Received less than 2 bytes while decoding an i16. \
                     Was an expression of a different type accidentally marked as SmallInt?"
                     .into(),
@@ -34,7 +35,7 @@ impl FromSql<sql_types::SmallInt, Pg> for i16 {
         }
 
         if bytes.len() > 2 {
-            return deserialize::Result::Err(
+            return emit_size_error(
                 "Received more than 2 bytes while decoding an i16. \
                     Was an Integer expression accidentally marked as SmallInt?"
                     .into(),
@@ -48,21 +49,20 @@ impl FromSql<sql_types::SmallInt, Pg> for i16 {
 
 #[cfg(feature = "postgres_backend")]
 impl FromSql<sql_types::Integer, Pg> for i32 {
+    #[inline(always)]
     fn from_sql(value: PgValue<'_>) -> deserialize::Result<Self> {
         let mut bytes = value.as_bytes();
         if bytes.len() < 4 {
-            return deserialize::Result::Err(
+            return emit_size_error(
                 "Received less than 4 bytes while decoding an i32. \
-                    Was an SmallInt expression accidentally marked as Integer?"
-                    .into(),
+                    Was an SmallInt expression accidentally marked as Integer?",
             );
         }
 
         if bytes.len() > 4 {
-            return deserialize::Result::Err(
+            return emit_size_error(
                 "Received more than 4 bytes while decoding an i32. \
-                    Was an BigInt expression accidentally marked as Integer?"
-                    .into(),
+                    Was an BigInt expression accidentally marked as Integer?",
             );
         }
         bytes
@@ -71,12 +71,19 @@ impl FromSql<sql_types::Integer, Pg> for i32 {
     }
 }
 
+#[cold]
+#[inline(never)]
+fn emit_size_error<T>(var_name: &str) -> deserialize::Result<T> {
+    deserialize::Result::Err(var_name.into())
+}
+
 #[cfg(feature = "postgres_backend")]
 impl FromSql<sql_types::BigInt, Pg> for i64 {
+    #[inline(always)]
     fn from_sql(value: PgValue<'_>) -> deserialize::Result<Self> {
         let mut bytes = value.as_bytes();
         if bytes.len() < 8 {
-            return deserialize::Result::Err(
+            return emit_size_error(
                 "Received less than 8 bytes while decoding an i64. \
                     Was an Integer expression accidentally marked as BigInt?"
                     .into(),
@@ -84,7 +91,7 @@ impl FromSql<sql_types::BigInt, Pg> for i64 {
         }
 
         if bytes.len() > 8 {
-            return deserialize::Result::Err(
+            return emit_size_error(
                 "Received more than 8 bytes while decoding an i64. \
                     Was an expression of a different type expression accidentally marked as BigInt?"
                     .into(),
diff --git a/diesel/src/result.rs b/diesel/src/result.rs
index 9ee94d8a6bba..acf12423b068 100644
--- a/diesel/src/result.rs
+++ b/diesel/src/result.rs
@@ -466,6 +466,20 @@ pub struct DeserializeFieldError {
     pub error: Box<dyn StdError + Send + Sync>,
 }
 
+impl DeserializeFieldError {
+    #[cold]
+    pub(crate) fn new<'a, F, DB>(field: F, error: Box<dyn std::error::Error + Send + Sync>) -> Self
+    where
+        DB: crate::backend::Backend,
+        F: crate::row::Field<'a, DB>,
+    {
+        DeserializeFieldError {
+            field_name: field.field_name().map(|s| s.to_string()),
+            error,
+        }
+    }
+}
+
 impl StdError for DeserializeFieldError {
     fn source(&self) -> Option<&(dyn StdError + 'static)> {
         Some(&*self.error)
diff --git a/diesel_bench/Cargo.toml b/diesel_bench/Cargo.toml
index 990d2d1c93ad..f788892eb3af 100644
--- a/diesel_bench/Cargo.toml
+++ b/diesel_bench/Cargo.toml
@@ -71,6 +71,7 @@ fast_run = []
 
 [profile.release]
 lto = true
+debug = true
 codegen-units = 1
 
 [patch.crates-io]