diff --git a/src/app/actions/serviceMessage.actions.ts b/src/app/actions/serviceMessage.actions.ts
index fa77544da..803ac668e 100644
--- a/src/app/actions/serviceMessage.actions.ts
+++ b/src/app/actions/serviceMessage.actions.ts
@@ -7,17 +7,21 @@ export interface ShowServiceMessageAction extends TabAction {
   type: typeof SHOW_SERVICE_MESSAGE;
   payload: {
     date: Date;
-    message: string;
+    messages: string[];
     action: ServiceMessageAction | null;
   };
 }
 export const showServiceMessage = (
-  message: string,
+  messages: string[],
   tab: Tab,
   action: ServiceMessageAction | null = null
 ): ShowServiceMessageAction => ({
   type: SHOW_SERVICE_MESSAGE,
-  payload: { date: new Date(), message, action },
+  payload: {
+    date: new Date(),
+    messages,
+    action
+  },
   meta: {
     tab,
     sendToTab: true
diff --git a/src/app/background/reducers/serviceMessage.reducer.spec.ts b/src/app/background/reducers/serviceMessage.reducer.spec.ts
index d83436d45..d69f3ff7a 100644
--- a/src/app/background/reducers/serviceMessage.reducer.spec.ts
+++ b/src/app/background/reducers/serviceMessage.reducer.spec.ts
@@ -14,7 +14,7 @@ describe('background > reducers > serviceMessage', () => {
   it('saves the lastShownDate from SHOW_SERVICE_MESSAGE action', () => {
     const now = new Date();
     const clock = useFakeTimers(now.getTime());
-    const action = showServiceMessage("Hey there I'm a service message", {
+    const action = showServiceMessage(["Hey there I'm a service message"], {
       id: 1,
       url: ''
     });
diff --git a/src/app/background/sagas/handleBrowserAction.saga.ts b/src/app/background/sagas/handleBrowserAction.saga.ts
index f02dbf737..66a66acbe 100644
--- a/src/app/background/sagas/handleBrowserAction.saga.ts
+++ b/src/app/background/sagas/handleBrowserAction.saga.ts
@@ -8,15 +8,19 @@ import {
 import { areTosAccepted } from '../selectors/prefs';
 import { getNbSubscriptions } from '../selectors/subscriptions.selectors';
 import serviceMessageSaga from './serviceMessage.saga';
+import { getNumberOfUnreadNoticesOnTab } from '../selectors';
 
-export function* browserActionClickedSaga(action: BrowserActionClickedAction) {
+export function* browserActionClickedSaga({
+  meta: { tab }
+}: BrowserActionClickedAction) {
   const tosAccepted = yield select(areTosAccepted);
   const nbSubscriptions = yield select(getNbSubscriptions);
+  const nbNotices = yield select(getNumberOfUnreadNoticesOnTab(tab.id));
 
   if (tosAccepted && nbSubscriptions > 0) {
-    yield put(toggleUI(action.payload.tab, CloseCause.BrowserAction));
+    yield put(toggleUI(tab, CloseCause.BrowserAction));
   } else {
-    yield call(serviceMessageSaga, action);
+    yield call(serviceMessageSaga, tab, nbNotices);
   }
 }
 
diff --git a/src/app/background/sagas/serviceMessage.saga.ts b/src/app/background/sagas/serviceMessage.saga.ts
index 818fed744..91035f44b 100644
--- a/src/app/background/sagas/serviceMessage.saga.ts
+++ b/src/app/background/sagas/serviceMessage.saga.ts
@@ -1,27 +1,36 @@
 import { put, select } from 'redux-saga/effects';
-import { showServiceMessage, TabAction } from 'app/actions';
+import * as R from 'ramda';
+import { showServiceMessage } from 'app/actions';
 import { areTosAccepted } from '../selectors/prefs';
 import { getNbSubscriptions } from '../selectors/subscriptions.selectors';
+import Tab from 'app/lmem/tab';
 
-export default function* serviceMessageSaga(tabAction: TabAction) {
+export const buildMessages = (messages: string[], nbNotices = 0): string[] => {
+  const firstMessage =
+    nbNotices > 0
+      ? 'Il existe une bulle sur cette page. Pour la visualiser, veuillez finaliser votre configuration.'
+      : 'Pour poster et recevoir des messages, veuillez finaliser votre configuration.';
+
+  return R.prepend(firstMessage, messages);
+};
+
+export default function* serviceMessageSaga(tab: Tab, nbNotices = 0) {
   const tosAccepted = yield select(areTosAccepted);
   const nbSubscriptions = yield select(getNbSubscriptions);
 
   if (!tosAccepted) {
     yield put(
-      showServiceMessage(
-        "Pour voir des bulles ou en créer, merci d'accepter les Conditions Générales d'Utilisation.",
-        tabAction.meta.tab,
-        { label: 'Lire et accepter les CGU', url: '/onboarding' }
-      )
+      showServiceMessage(buildMessages([], nbNotices), tab, {
+        label: 'Lire et accepter les CGU',
+        url: '/onboarding'
+      })
     );
   } else if (tosAccepted && nbSubscriptions === 0) {
     yield put(
-      showServiceMessage(
-        'Abonnez vous à des contributeurs pour recevoir leurs messages.',
-        tabAction.meta.tab,
-        { label: "M'abonner", url: '/onboarding/subscribe' }
-      )
+      showServiceMessage(buildMessages([], nbNotices), tab, {
+        label: 'Choisir mes contributeurs',
+        url: '/settings/suggestions'
+      })
     );
   }
 }
diff --git a/src/app/background/sagas/tab.ts b/src/app/background/sagas/tab.ts
index 23468b944..b0d21b6c1 100644
--- a/src/app/background/sagas/tab.ts
+++ b/src/app/background/sagas/tab.ts
@@ -68,8 +68,7 @@ export function* matchContextSaga({ meta: { tab } }: MatchContextAction) {
 
 export const contextTriggeredSaga = function*({
   payload: triggeredContexts,
-  meta: { tab },
-  type
+  meta: { tab }
 }: ContextTriggeredAction) {
   try {
     const installationDetails = yield select(getInstallationDetails);
@@ -99,11 +98,7 @@ export const contextTriggeredSaga = function*({
           getServiceMessageLastShowDate
         );
         if (!isToday(lastServiceMessageDate)) {
-          yield call(serviceMessageSaga, {
-            payload: triggeredContexts,
-            meta: { tab },
-            type
-          });
+          yield call(serviceMessageSaga, tab, noticesToShow.length);
         }
         return;
       }
diff --git a/src/app/content/App/ServiceMessage/ServiceMessage.stories.tsx b/src/app/content/App/ServiceMessage/ServiceMessage.stories.tsx
index e0a1bd2a0..e3951cae7 100644
--- a/src/app/content/App/ServiceMessage/ServiceMessage.stories.tsx
+++ b/src/app/content/App/ServiceMessage/ServiceMessage.stories.tsx
@@ -13,14 +13,20 @@ storiesOf('screens/ServiceMessage', module)
   ))
   .add('With an action', () => (
     <ServiceMessage
-      serviceMessage="I'm a service message!"
+      messages={["I'm a service message!"]}
       action={{ label: "I'm an action", url: '/onboarding' }}
       openOnboarding={() => action('openOnboarding')}
     />
   ))
   .add('Without an action', () => (
     <ServiceMessage
-      serviceMessage="I'm a service message!"
+      messages={["I'm a service message!"]}
+      openOnboarding={() => action('openOnboarding')}
+    />
+  ))
+  .add('With many paragraphs', () => (
+    <ServiceMessage
+      messages={["I'm a service message!", 'And here is a second one']}
       openOnboarding={() => action('openOnboarding')}
     />
   ));
diff --git a/src/app/content/App/ServiceMessage/ServiceMessage.tsx b/src/app/content/App/ServiceMessage/ServiceMessage.tsx
index 21fc343b5..a1009bd18 100644
--- a/src/app/content/App/ServiceMessage/ServiceMessage.tsx
+++ b/src/app/content/App/ServiceMessage/ServiceMessage.tsx
@@ -24,18 +24,20 @@ const Button = styled(BackgroundButton)`
 `;
 
 interface ServiceMessageScreenProps {
-  serviceMessage: string;
+  messages: string[];
   action?: ServiceMessageAction | null;
   openOnboarding: (pathname: string) => () => void;
 }
 
 export default ({
-  serviceMessage,
+  messages,
   action,
   openOnboarding
 }: ServiceMessageScreenProps) => (
   <Content>
-    <Text>{serviceMessage}</Text>
+    {messages.map((message, i) => (
+      <Text key={`messages[${i}]`}>{message}</Text>
+    ))}
     {action && (
       <Button onClick={openOnboarding(action.url)}>{action.label}</Button>
     )}
diff --git a/src/app/content/App/ServiceMessage/withConnect.ts b/src/app/content/App/ServiceMessage/withConnect.ts
index 22dbf8a80..ca320c928 100644
--- a/src/app/content/App/ServiceMessage/withConnect.ts
+++ b/src/app/content/App/ServiceMessage/withConnect.ts
@@ -2,13 +2,13 @@ import { connect } from 'react-redux';
 import { Dispatch } from 'redux';
 import { optionsRequested } from 'app/actions';
 import {
-  getServiceMessage,
+  getServiceMessages,
   getServiceMessageAction
 } from 'app/content/selectors';
 import { ContentState } from '../../store';
 
 const mapStateToProps = (state: ContentState) => ({
-  serviceMessage: getServiceMessage(state) as string,
+  messages: getServiceMessages(state),
   action: getServiceMessageAction(state)
 });
 
diff --git a/src/app/content/reducers/serviceMessage.reducer.spec.ts b/src/app/content/reducers/serviceMessage.reducer.spec.ts
index 57554a6d0..8ba418f4a 100644
--- a/src/app/content/reducers/serviceMessage.reducer.spec.ts
+++ b/src/app/content/reducers/serviceMessage.reducer.spec.ts
@@ -5,28 +5,28 @@ import { CloseCause } from 'app/lmem/ui';
 import { closed, showServiceMessage } from 'app/actions';
 
 describe('content > reducers > serviceMessage', () => {
-  it('initialize to null', () => {
+  it('initialize to []', () => {
     expect(
       // @ts-ignore
       serviceMessage(undefined, { type: 'UNKNOWN' })
-    ).to.have.property('serviceMessage', null);
+    ).to.have.deep.property('messages', []);
   });
   it('shows update message when receive SHOW_SERVICE_MESSAGE', () => {
     const state: ServiceMessageState = {
-      serviceMessage: null,
+      messages: [],
       action: null
     };
     expect(
-      serviceMessage(state, showServiceMessage('message', { id: 1, url: '' }))
-    ).to.have.property('serviceMessage', 'message');
+      serviceMessage(state, showServiceMessage(['message'], { id: 1, url: '' }))
+    ).to.have.deep.property('messages', ['message']);
   });
   it('removes the update message when UI is CLOSED', () => {
     const state: ServiceMessageState = {
-      serviceMessage: null,
+      messages: [],
       action: null
     };
     expect(
       serviceMessage(state, closed(CloseCause.CloseButton))
-    ).to.have.property('serviceMessage', null);
+    ).to.have.deep.property('messages', []);
   });
 });
diff --git a/src/app/content/reducers/serviceMessage.reducer.ts b/src/app/content/reducers/serviceMessage.reducer.ts
index 41f2a4deb..ac937d639 100644
--- a/src/app/content/reducers/serviceMessage.reducer.ts
+++ b/src/app/content/reducers/serviceMessage.reducer.ts
@@ -6,12 +6,12 @@ export interface ServiceMessageAction {
 }
 
 export interface ServiceMessageState {
-  serviceMessage: string | null;
+  messages: string[];
   action: ServiceMessageAction | null;
 }
 
 const initialState: ServiceMessageState = {
-  serviceMessage: null,
+  messages: [],
   action: null
 };
 
@@ -22,13 +22,13 @@ export default (
   switch (action.type) {
     case SHOW_SERVICE_MESSAGE: {
       return {
-        serviceMessage: action.payload.message,
+        messages: action.payload.messages,
         action: action.payload.action
       };
     }
     case CLOSED: {
       return {
-        serviceMessage: null,
+        messages: [],
         action: null
       };
     }
diff --git a/src/app/content/selectors/serviceMessage.selectors.spec.ts b/src/app/content/selectors/serviceMessage.selectors.spec.ts
index 3c2d48ae6..ac144ca55 100644
--- a/src/app/content/selectors/serviceMessage.selectors.spec.ts
+++ b/src/app/content/selectors/serviceMessage.selectors.spec.ts
@@ -10,7 +10,7 @@ describe('content > selectors > serviceMessage', () => {
     it('returns false if there is no serviceMessage', () => {
       const state: StateWithServiceMessage = {
         serviceMessage: {
-          serviceMessage: null,
+          messages: [],
           action: null
         }
       };
@@ -19,7 +19,7 @@ describe('content > selectors > serviceMessage', () => {
     it('returns true if serviceMessage is true', () => {
       const state: StateWithServiceMessage = {
         serviceMessage: {
-          serviceMessage: "Hey I'm a service message.",
+          messages: ["Hey I'm a service message."],
           action: null
         }
       };
diff --git a/src/app/content/selectors/serviceMessage.selectors.ts b/src/app/content/selectors/serviceMessage.selectors.ts
index cfae2ce56..ec1c1a00b 100644
--- a/src/app/content/selectors/serviceMessage.selectors.ts
+++ b/src/app/content/selectors/serviceMessage.selectors.ts
@@ -10,14 +10,14 @@ export const getServiceMessageState = (
   state: StateWithServiceMessage
 ): ServiceMessageState => state.serviceMessage;
 
-export const getServiceMessage = createSelector(
+export const getServiceMessages = createSelector(
   [getServiceMessageState],
-  R.prop('serviceMessage')
+  R.prop('messages')
 );
 
 export const hasServiceMessage = createSelector(
-  [getServiceMessage],
-  serviceMessage => !!serviceMessage
+  [getServiceMessages],
+  serviceMessages => serviceMessages.length > 0
 );
 
 export const getServiceMessageAction = createSelector(