diff --git a/internal/commands/run.go b/internal/commands/run.go
index 38674d25c..e4956031e 100644
--- a/internal/commands/run.go
+++ b/internal/commands/run.go
@@ -72,6 +72,9 @@ func runCmd(dockerCli command.Cli) *cobra.Command {
 	cmd.Flags().StringVar(&opts.cnabBundle, "cnab-bundle-json", "", "Run a CNAB bundle instead of a Docker App")
 	cmd.Flags().StringArrayVar(&opts.labels, "label", nil, "Label to add to services")
 
+	//nolint:errcheck
+	cmd.Flags().SetAnnotation("cnab-bundle-json", "experimental", []string{"true"})
+
 	return cmd
 }