diff --git a/docker/models/containers.py b/docker/models/containers.py
index 0c2b855a2b..7f40584d0a 100644
--- a/docker/models/containers.py
+++ b/docker/models/containers.py
@@ -9,7 +9,7 @@
     NotFound, create_unexpected_kwargs_error
 )
 from ..types import HostConfig
-from ..utils import version_gte
+from ..utils import parse_repository_tag, version_gte
 from .images import Image
 from .resource import Collection, Model
 
@@ -541,7 +541,8 @@ def run(self, image, command=None, stdout=True, stderr=False,
             'Reticulating spline 1...\\nReticulating spline 2...\\n'
 
         Args:
-            image (str): The image to run.
+            image (str): The image to run. If the tag is not specified, it will
+                be set to "latest".
             command (str or list): The command to run in the container.
             auto_remove (bool): enable auto-removal of the container on daemon
                 side when the container's process exits.
@@ -788,6 +789,11 @@ def run(self, image, command=None, stdout=True, stderr=False,
         """
         if isinstance(image, Image):
             image = image.id
+        else:
+            _, tag = parse_repository_tag(image)
+            if tag is None:
+                image += ":latest"
+
         stream = kwargs.pop('stream', False)
         detach = kwargs.pop('detach', False)
         platform = kwargs.pop('platform', None)
diff --git a/tests/integration/models_containers_test.py b/tests/integration/models_containers_test.py
index eac4c97909..f700ddbbd5 100644
--- a/tests/integration/models_containers_test.py
+++ b/tests/integration/models_containers_test.py
@@ -23,7 +23,7 @@ def test_run_detach(self):
         client = docker.from_env(version=TEST_API_VERSION)
         container = client.containers.run("alpine", "sleep 300", detach=True)
         self.tmp_containers.append(container.id)
-        assert container.attrs['Config']['Image'] == "alpine"
+        assert container.attrs['Config']['Image'] == "alpine:latest"
         assert container.attrs['Config']['Cmd'] == ['sleep', '300']
 
     def test_run_with_error(self):
@@ -187,7 +187,7 @@ def test_get(self):
         container = client.containers.run("alpine", "sleep 300", detach=True)
         self.tmp_containers.append(container.id)
         assert client.containers.get(container.id).attrs[
-            'Config']['Image'] == "alpine"
+            'Config']['Image'] == "alpine:latest"
 
     def test_list(self):
         client = docker.from_env(version=TEST_API_VERSION)
@@ -199,7 +199,7 @@ def test_list(self):
         assert len(containers) == 1
 
         container = containers[0]
-        assert container.attrs['Config']['Image'] == 'alpine'
+        assert container.attrs['Config']['Image'] == 'alpine:latest'
         assert container.status == 'running'
         assert container.image == client.images.get('alpine')
 
@@ -217,7 +217,7 @@ def test_list_sparse(self):
         assert len(containers) == 1
 
         container = containers[0]
-        assert container.attrs['Image'] == 'alpine'
+        assert container.attrs['Image'] == 'alpine:latest'
         assert container.status == 'running'
         assert container.image == client.images.get('alpine')
         with pytest.raises(docker.errors.DockerException):
diff --git a/tests/unit/models_containers_test.py b/tests/unit/models_containers_test.py
index c9f73f3737..9e620780dd 100644
--- a/tests/unit/models_containers_test.py
+++ b/tests/unit/models_containers_test.py
@@ -17,7 +17,7 @@ def test_run(self):
         assert out == b'hello world\n'
 
         client.api.create_container.assert_called_with(
-            image="alpine",
+            image="alpine:latest",
             command="echo hello world",
             detach=False,
             host_config={'NetworkMode': 'default'}
@@ -210,7 +210,7 @@ def test_run_detach(self):
         assert isinstance(container, Container)
         assert container.id == FAKE_CONTAINER_ID
         client.api.create_container.assert_called_with(
-            image='alpine',
+            image='alpine:latest',
             command='sleep 300',
             detach=True,
             host_config={
@@ -233,7 +233,27 @@ def test_run_pull(self):
 
         assert container.id == FAKE_CONTAINER_ID
         client.api.pull.assert_called_with(
-            'alpine', platform=None, tag=None, stream=True
+            'alpine', platform=None, tag="latest", stream=True
+        )
+
+    def test_run_pull_tag(self):
+        client = make_fake_client()
+
+        # raise exception on first call, then return normal value
+        client.api.create_container.side_effect = [
+            docker.errors.ImageNotFound(""),
+            client.api.create_container.return_value
+        ]
+
+        container = client.containers.run(
+            'alpine:1.0',
+            'sleep 300',
+            detach=True
+        )
+
+        assert container.id == FAKE_CONTAINER_ID
+        client.api.pull.assert_called_with(
+            'alpine', platform=None, tag="1.0", stream=True
         )
 
     def test_run_with_error(self):
@@ -296,7 +316,7 @@ def test_run_remove(self):
         client.api.remove_container.assert_not_called()
         client.api.create_container.assert_called_with(
             command=None,
-            image='alpine',
+            image='alpine:latest',
             detach=True,
             host_config={'AutoRemove': True,
                          'NetworkMode': 'default'}
@@ -308,7 +328,7 @@ def test_run_remove(self):
         client.api.remove_container.assert_not_called()
         client.api.create_container.assert_called_with(
             command=None,
-            image='alpine',
+            image='alpine:latest',
             detach=True,
             host_config={'AutoRemove': True,
                          'NetworkMode': 'default'}