diff --git a/.hashibot.hcl b/.hashibot.hcl
index fd3aa0a4be0..27f9cfe1d97 100644
--- a/.hashibot.hcl
+++ b/.hashibot.hcl
@@ -214,6 +214,9 @@ behavior "regexp_issue_labeler_v2" "service_labels" {
     "service/configservice" = [
       "aws_config_",
     ],
+    "service/connect" = [
+      "aws_connect_",
+    ],
     "service/databasemigrationservice" = [
       "aws_dms_",
     ],
@@ -863,6 +866,11 @@ behavior "pull_request_path_labeler" "service_labels" {
       "aws/*_aws_config_*",
       "website/**/config_*"
     ]
+    "service/connect" = [
+      "aws/internal/service/connect/**/*",
+      "aws/*_aws_connect_*",
+      "website/**/connect_*"
+    ]
     "service/costandusagereportservice" = [
       "aws/internal/service/costandusagereportservice/**/*",
       "aws/*_aws_cur_*",
diff --git a/aws/config.go b/aws/config.go
index 433c2bc8e0b..02dfabd1e94 100644
--- a/aws/config.go
+++ b/aws/config.go
@@ -45,6 +45,7 @@ import (
 	"github.com/aws/aws-sdk-go/service/cognitoidentity"
 	"github.com/aws/aws-sdk-go/service/cognitoidentityprovider"
 	"github.com/aws/aws-sdk-go/service/configservice"
+	"github.com/aws/aws-sdk-go/service/connect"
 	"github.com/aws/aws-sdk-go/service/costandusagereportservice"
 	"github.com/aws/aws-sdk-go/service/databasemigrationservice"
 	"github.com/aws/aws-sdk-go/service/dataexchange"
@@ -239,6 +240,7 @@ type AWSClient struct {
 	cognitoconn                         *cognitoidentity.CognitoIdentity
 	cognitoidpconn                      *cognitoidentityprovider.CognitoIdentityProvider
 	configconn                          *configservice.ConfigService
+	connectconn                         *connect.Connect
 	costandusagereportconn              *costandusagereportservice.CostandUsageReportService
 	dataexchangeconn                    *dataexchange.DataExchange
 	datapipelineconn                    *datapipeline.DataPipeline
@@ -478,6 +480,7 @@ func (c *Config) Client() (interface{}, error) {
 		cognitoconn:                         cognitoidentity.New(sess.Copy(&aws.Config{Endpoint: aws.String(c.Endpoints["cognitoidentity"])})),
 		cognitoidpconn:                      cognitoidentityprovider.New(sess.Copy(&aws.Config{Endpoint: aws.String(c.Endpoints["cognitoidp"])})),
 		configconn:                          configservice.New(sess.Copy(&aws.Config{Endpoint: aws.String(c.Endpoints["configservice"])})),
+		connectconn:                         connect.New(sess.Copy(&aws.Config{Endpoint: aws.String(c.Endpoints["connect"])})),
 		costandusagereportconn:              costandusagereportservice.New(sess.Copy(&aws.Config{Endpoint: aws.String(c.Endpoints["cur"])})),
 		dataexchangeconn:                    dataexchange.New(sess.Copy(&aws.Config{Endpoint: aws.String(c.Endpoints["dataexchange"])})),
 		datapipelineconn:                    datapipeline.New(sess.Copy(&aws.Config{Endpoint: aws.String(c.Endpoints["datapipeline"])})),
diff --git a/aws/provider.go b/aws/provider.go
index c56401f499a..84671afadeb 100644
--- a/aws/provider.go
+++ b/aws/provider.go
@@ -1156,6 +1156,7 @@ func init() {
 		"cognitoidentity",
 		"cognitoidp",
 		"configservice",
+		"connect",
 		"cur",
 		"dataexchange",
 		"datapipeline",
diff --git a/website/allowed-subcategories.txt b/website/allowed-subcategories.txt
index d6ab65240cd..6b36cececc6 100644
--- a/website/allowed-subcategories.txt
+++ b/website/allowed-subcategories.txt
@@ -28,6 +28,7 @@ CodeStar Connections
 CodeStar Notifications
 Cognito
 Config
+Connect
 Cost and Usage Report
 Data Lifecycle Manager (DLM)
 DataPipeline
diff --git a/website/docs/guides/custom-service-endpoints.html.md b/website/docs/guides/custom-service-endpoints.html.md
index 6318cc6f40c..318e4ec4334 100644
--- a/website/docs/guides/custom-service-endpoints.html.md
+++ b/website/docs/guides/custom-service-endpoints.html.md
@@ -89,6 +89,7 @@ The Terraform AWS Provider allows the following endpoints to be customized:
   <li><code>cognitoidentity</code></li>
   <li><code>cognitoidp</code></li>
   <li><code>configservice</code></li>
+  <li><code>connect</code></li>
   <li><code>cur</code></li>
   <li><code>dataexchange</code></li>
   <li><code>datapipeline</code></li>