diff --git a/.ci/openshift-ci/build/Dockerfile b/.ci/openshift-ci/build/Dockerfile
index 6ab46b4709..c32be4332c 100644
--- a/.ci/openshift-ci/build/Dockerfile
+++ b/.ci/openshift-ci/build/Dockerfile
@@ -67,7 +67,7 @@ RUN chmod g+rwX /usr/local/bin/entrypoint.sh /usr/local/bin/rhel.entrypoint.sh
 COPY --from=builder /che-plugin-registry/README.md /che-plugin-registry/.htaccess /var/www/html/
 COPY --from=builder /che-plugin-registry/output/v3 /var/www/html/v3
 COPY --from=builder /che-plugin-registry/v3/plugins/.htaccess /var/www/html/v3/plugins/
-COPY --from=builder /che-plugin-registry/v3/images/eclipse-che-logo.png /var/www/html/v3/images/
+COPY --from=builder /che-plugin-registry/v3/images/default.png /var/www/html/v3/images/
 
 ENTRYPOINT ["/usr/local/bin/entrypoint.sh"]
 CMD ["/usr/local/bin/rhel.entrypoint.sh"]
diff --git a/.ci/openshift-ci/build/alpine.Dockerfile b/.ci/openshift-ci/build/alpine.Dockerfile
index 8c22e11f98..d19009bd13 100644
--- a/.ci/openshift-ci/build/alpine.Dockerfile
+++ b/.ci/openshift-ci/build/alpine.Dockerfile
@@ -49,7 +49,7 @@ RUN cp /che-plugin-registry/.ci/openshift-ci/build/entrypoint.sh /usr/bin/ && \
     cp /che-plugin-registry/.htaccess  /usr/local/apache2/htdocs/ && \
     cp -r /che-plugin-registry/output/v3 /usr/local/apache2/htdocs/v3 && \
     cp /che-plugin-registry/v3/plugins/.htaccess /usr/local/apache2/htdocs/v3/plugins/ && \
-    cp /che-plugin-registry/v3/images/eclipse-che-logo.png /usr/local/apache2/htdocs/v3/images/ && \
+    cp /che-plugin-registry/v3/images/default.png /usr/local/apache2/htdocs/v3/images/ && \
     rm -rf /che-plugin-registry
 
 ENTRYPOINT ["/usr/bin/entrypoint.sh"]
diff --git a/build/dockerfiles/Dockerfile b/build/dockerfiles/Dockerfile
index 88e884b557..273d411a7d 100644
--- a/build/dockerfiles/Dockerfile
+++ b/build/dockerfiles/Dockerfile
@@ -23,7 +23,7 @@ COPY ./build/dockerfiles/entrypoint.sh /usr/bin/
 COPY README.md .htaccess /usr/local/apache2/htdocs/
 COPY output/v3 /usr/local/apache2/htdocs/v3
 COPY v3/plugins/.htaccess /usr/local/apache2/htdocs/v3/plugins/
-COPY v3/images/eclipse-che-logo.png /usr/local/apache2/htdocs/v3/images/
+COPY v3/images/default.png /usr/local/apache2/htdocs/v3/images/
 RUN chmod -R g+rwX /usr/local/apache2
 ENTRYPOINT ["/usr/bin/entrypoint.sh"]
 CMD ["httpd-foreground"]
diff --git a/build/dockerfiles/rhel.Dockerfile b/build/dockerfiles/rhel.Dockerfile
index 8422c0000d..c28801c866 100644
--- a/build/dockerfiles/rhel.Dockerfile
+++ b/build/dockerfiles/rhel.Dockerfile
@@ -38,7 +38,7 @@ RUN chmod g+rwX /usr/local/bin/entrypoint.sh /usr/local/bin/rhel.entrypoint.sh
 COPY README.md .htaccess /var/www/html/
 COPY output/v3 /var/www/html/v3
 COPY v3/plugins/.htaccess /var/www/html/v3/plugins/
-COPY v3/images/eclipse-che-logo.png /var/www/html/v3/images/
+COPY v3/images/default.png /var/www/html/v3/images/
 
 ENTRYPOINT ["/usr/local/bin/entrypoint.sh"]
 CMD ["/usr/local/bin/rhel.entrypoint.sh"]
diff --git a/tools/build/src/che-theia-plugin/che-theia-plugins-yaml-writer.ts b/tools/build/src/che-theia-plugin/che-theia-plugins-yaml-writer.ts
index 426d8ec3ad..523f9bb433 100644
--- a/tools/build/src/che-theia-plugin/che-theia-plugins-yaml-writer.ts
+++ b/tools/build/src/che-theia-plugin/che-theia-plugins-yaml-writer.ts
@@ -26,7 +26,12 @@ export class CheTheiaPluginsYamlWriter {
   @named('EMBED_VSIX')
   private embedVsix: boolean;
 
-  public static readonly DEFAULT_ICON = '/v3/images/eclipse-che-logo.png';
+  // Path relative to plugin registry ROOT
+  //    https://plugin-registry-eclipse-che.apps-crc.testing/v3
+  //
+  // It must work also for single root deployments
+  //    https://che-eclipse-che.apps-crc.testing/plugin-registry/v3
+  public static readonly DEFAULT_ICON = '/images/default.png';
 
   convertIdToPublisherAndName(id: string): [string, string] {
     const values = id.split('/');
@@ -53,7 +58,7 @@ export class CheTheiaPluginsYamlWriter {
           const fileExtensionIcon = path.extname(path.basename(iconFile)).toLowerCase();
           const destIconFileName = `${data.metadata.publisher}-${data.metadata.name}-icon${fileExtensionIcon}`;
           await fs.copyFile(iconFile, path.resolve(imagesFolder, destIconFileName));
-          icon = `/v3/images/${destIconFileName}`;
+          icon = `/images/${destIconFileName}`;
         } else {
           icon = CheTheiaPluginsYamlWriter.DEFAULT_ICON;
         }
diff --git a/tools/build/src/meta-yaml/meta-yaml-writer.ts b/tools/build/src/meta-yaml/meta-yaml-writer.ts
index 038781fe7f..167558c067 100644
--- a/tools/build/src/meta-yaml/meta-yaml-writer.ts
+++ b/tools/build/src/meta-yaml/meta-yaml-writer.ts
@@ -36,7 +36,7 @@ export class MetaYamlWriter {
   //
   // It must work also for single root deployments
   //    https://che-eclipse-che.apps-crc.testing/plugin-registry/v3
-  public static readonly DEFAULT_ICON = '/images/eclipse-che-logo.png';
+  public static readonly DEFAULT_ICON = '/images/default.png';
 
   convertIdToPublisherAndName(id: string): [string, string] {
     const values = id.split('/');
diff --git a/tools/build/tests/_data/meta/che-theia-meta.yaml b/tools/build/tests/_data/meta/che-theia-meta.yaml
index 41f90b1bac..f65ac218af 100644
--- a/tools/build/tests/_data/meta/che-theia-meta.yaml
+++ b/tools/build/tests/_data/meta/che-theia-meta.yaml
@@ -6,7 +6,7 @@ type: Che Editor
 displayName: theia-ide
 title: Eclipse Theia development version.
 description: 'Eclipse Theia, get the latest release each day.'
-icon: /v3/images/eclipse-che-logo.png
+icon: /images/default.png
 category: Editor
 repository: 'https://github.com/eclipse-che/che-theia'
 firstPublicationDate: '2019-03-07'
diff --git a/tools/build/tests/_data/meta/machine-exec-plugin-meta.yaml b/tools/build/tests/_data/meta/machine-exec-plugin-meta.yaml
index ed8c38343e..71169c3bef 100644
--- a/tools/build/tests/_data/meta/machine-exec-plugin-meta.yaml
+++ b/tools/build/tests/_data/meta/machine-exec-plugin-meta.yaml
@@ -6,7 +6,7 @@ type: Che Plugin
 displayName: Che machine-exec Service
 title: Che machine-exec Service
 description: Che Plug-in with che-machine-exec service to provide creation terminal or tasks for Eclipse Che workspace containers.
-icon: /v3/images/eclipse-che-logo.png
+icon: /images/default.png
 category: Other
 repository: 'https://github.com/eclipse/che-machine-exec/'
 firstPublicationDate: '2019-11-07'
diff --git a/tools/build/tests/_data/meta/no-container.yaml b/tools/build/tests/_data/meta/no-container.yaml
index 71b633d0ad..216e9da187 100644
--- a/tools/build/tests/_data/meta/no-container.yaml
+++ b/tools/build/tests/_data/meta/no-container.yaml
@@ -6,7 +6,7 @@ type: Che Editor
 displayName: no-container
 title: Eclipse Theia development version.
 description: 'Eclipse Theia, get the latest release each day.'
-icon: /v3/images/eclipse-che-logo.png
+icon: /images/default.png
 category: Editor
 repository: 'https://github.com/eclipse-che/che-theia'
 firstPublicationDate: '2019-03-07'
diff --git a/tools/build/tests/_data/meta/vscode-extension.yaml b/tools/build/tests/_data/meta/vscode-extension.yaml
index 8d7f322cb1..325fb56bd2 100644
--- a/tools/build/tests/_data/meta/vscode-extension.yaml
+++ b/tools/build/tests/_data/meta/vscode-extension.yaml
@@ -6,7 +6,7 @@ type: VS Code extension
 displayName: omnisharp-theia-plugin
 title: omnisharp-theia-plugin
 description: omnisharp-theia-plugin
-icon: /v3/images/eclipse-che-logo.png
+icon: /images/default.png
 category: Other
 repository: 'https://github.com/redhat-developer/omnisharp-theia-plugin'
 firstPublicationDate: '2019-12-03'
diff --git a/tools/build/tests/che-theia-plugin/che-theia-plugins-yaml-writer.spec.ts b/tools/build/tests/che-theia-plugin/che-theia-plugins-yaml-writer.spec.ts
index 330c7e58f5..965d6505b5 100644
--- a/tools/build/tests/che-theia-plugin/che-theia-plugins-yaml-writer.spec.ts
+++ b/tools/build/tests/che-theia-plugin/che-theia-plugins-yaml-writer.spec.ts
@@ -98,7 +98,7 @@ metadata:
   categories:
     - Programming Languages
   repository: 'http://fake-repository'
-  icon: /v3/images/my-publisher-my-name-icon.png
+  icon: /images/my-publisher-my-name-icon.png
 sidecar:
   image: foo
 dependencies:
@@ -154,7 +154,7 @@ metadata:
   categories:
     - Programming Languages
   repository: 'http://fake-repository'
-  icon: /v3/images/eclipse-che-logo.png
+  icon: /images/default.png
 sidecar:
   image: foo
 dependencies:
@@ -231,7 +231,7 @@ metadata:
   categories:
     - Programming Languages
   repository: 'http://fake-repository'
-  icon: /v3/images/eclipse-che-logo.png
+  icon: /images/default.png
 sidecar:
   image: foo
 preferences:
diff --git a/tools/build/tests/meta-yaml/meta-yaml-writer.spec.ts b/tools/build/tests/meta-yaml/meta-yaml-writer.spec.ts
index 1c303e5b82..b1faf53fac 100644
--- a/tools/build/tests/meta-yaml/meta-yaml-writer.spec.ts
+++ b/tools/build/tests/meta-yaml/meta-yaml-writer.spec.ts
@@ -161,7 +161,7 @@ type: VS Code extension
 displayName: display-name
 title: my-title
 description: my-description
-icon: /images/eclipse-che-logo.png
+icon: /images/default.png
 category: Programming Languages
 repository: 'http://fake-repository'
 firstPublicationDate: '2019-01-01'
@@ -239,7 +239,7 @@ type: VS Code extension
 displayName: display-name
 title: my-title
 description: my-description
-icon: /images/eclipse-che-logo.png
+icon: /images/default.png
 category: Programming Languages
 repository: 'http://fake-repository'
 firstPublicationDate: '2019-01-01'
@@ -319,7 +319,7 @@ type: VS Code extension
 displayName: display-name
 title: my-title
 description: my-description
-icon: /images/eclipse-che-logo.png
+icon: /images/default.png
 category: Programming Languages
 repository: 'http://fake-repository'
 firstPublicationDate: '2019-01-01'
@@ -379,7 +379,7 @@ type: VS Code extension
 displayName: display-name
 title: my-title
 description: my-description
-icon: /images/eclipse-che-logo.png
+icon: /images/default.png
 category: Programming Languages
 repository: 'http://fake-repository'
 firstPublicationDate: '2019-01-01'
@@ -417,7 +417,7 @@ spec: {}
       displayName: 'minimal-endpoint',
       title: 'minimal-endpoint',
       description: 'minimal-endpoint',
-      icon: '/v3/images/eclipse-che-logo.png',
+      icon: '/images/default.png',
       category: 'Other',
       repository: 'http://fake-repository',
       firstPublicationDate: '2019-01-01',
@@ -473,7 +473,7 @@ spec: {}
       displayName: 'minimal-endpoint',
       title: 'minimal-endpoint',
       description: 'minimal-endpoint',
-      icon: '/v3/images/eclipse-che-logo.png',
+      icon: '/images/default.png',
       category: 'Other',
       repository: 'http://fake-repository',
       firstPublicationDate: '2019-01-01',
@@ -515,7 +515,7 @@ spec: {}
       displayName: 'minimal-endpoint',
       title: 'minimal-endpoint',
       description: 'minimal-endpoint',
-      icon: '/v3/images/eclipse-che-logo.png',
+      icon: '/images/default.png',
       category: 'Other',
       repository: 'http://fake-repository',
       firstPublicationDate: '2019-01-01',
diff --git a/v3/images/eclipse-che-logo.png b/v3/images/default.png
similarity index 100%
rename from v3/images/eclipse-che-logo.png
rename to v3/images/default.png