diff --git a/x-pack/plugins/enterprise_search/common/constants.ts b/x-pack/plugins/enterprise_search/common/constants.ts
index fc9a47717871b..c5839df4c603b 100644
--- a/x-pack/plugins/enterprise_search/common/constants.ts
+++ b/x-pack/plugins/enterprise_search/common/constants.ts
@@ -4,6 +4,40 @@
  * you may not use this file except in compliance with the Elastic License.
  */
 
+import { i18n } from '@kbn/i18n';
+
+export const ENTERPRISE_SEARCH_PLUGIN = {
+  ID: 'enterpriseSearch',
+  NAME: i18n.translate('xpack.enterpriseSearch.productName', {
+    defaultMessage: 'Enterprise Search',
+  }),
+  URL: '/app/enterprise_search',
+};
+
+export const APP_SEARCH_PLUGIN = {
+  ID: 'appSearch',
+  NAME: i18n.translate('xpack.enterpriseSearch.appSearch.productName', {
+    defaultMessage: 'App Search',
+  }),
+  DESCRIPTION: i18n.translate('xpack.enterpriseSearch.appSearch.productDescription', {
+    defaultMessage:
+      'Leverage dashboards, analytics, and APIs for advanced application search made simple.',
+  }),
+  URL: '/app/enterprise_search/app_search',
+};
+
+export const WORKPLACE_SEARCH_PLUGIN = {
+  ID: 'workplaceSearch',
+  NAME: i18n.translate('xpack.enterpriseSearch.workplaceSearch.productName', {
+    defaultMessage: 'Workplace Search',
+  }),
+  DESCRIPTION: i18n.translate('xpack.enterpriseSearch.workplaceSearch.productDescription', {
+    defaultMessage:
+      'Search all documents, files, and sources available across your virtual workplace.',
+  }),
+  URL: '/app/enterprise_search/workplace_search',
+};
+
 export const JSON_HEADER = { 'Content-Type': 'application/json' }; // This needs specific casing or Chrome throws a 415 error
 
 export const ENGINES_PAGE_SIZE = 10;
diff --git a/x-pack/plugins/enterprise_search/public/applications/app_search/components/setup_guide/setup_guide.tsx b/x-pack/plugins/enterprise_search/public/applications/app_search/components/setup_guide/setup_guide.tsx
index df278bf938a69..f899423319afc 100644
--- a/x-pack/plugins/enterprise_search/public/applications/app_search/components/setup_guide/setup_guide.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/app_search/components/setup_guide/setup_guide.tsx
@@ -9,6 +9,7 @@ import { EuiSpacer, EuiTitle, EuiText } from '@elastic/eui';
 import { FormattedMessage } from '@kbn/i18n/react';
 import { i18n } from '@kbn/i18n';
 
+import { APP_SEARCH_PLUGIN } from '../../../../../common/constants';
 import { SetupGuide as SetupGuideLayout } from '../../../shared/setup_guide';
 import { SetAppSearchBreadcrumbs as SetBreadcrumbs } from '../../../shared/kibana_breadcrumbs';
 import { SendAppSearchTelemetry as SendTelemetry } from '../../../shared/telemetry';
@@ -16,14 +17,16 @@ import GettingStarted from '../../assets/getting_started.png';
 
 export const SetupGuide: React.FC = () => (
   <SetupGuideLayout
-    productName={i18n.translate('xpack.enterpriseSearch.appSearch.productName', {
-      defaultMessage: 'App Search',
-    })}
+    productName={APP_SEARCH_PLUGIN.NAME}
     productEuiIcon="logoAppSearch"
     standardAuthLink="https://swiftype.com/documentation/app-search/self-managed/security#standard"
     elasticsearchNativeAuthLink="https://swiftype.com/documentation/app-search/self-managed/security#elasticsearch-native-realm"
   >
-    <SetBreadcrumbs text="Setup Guide" />
+    <SetBreadcrumbs
+      text={i18n.translate('xpack.enterpriseSearch.setupGuide.title', {
+        defaultMessage: 'Setup Guide',
+      })}
+    />
     <SendTelemetry action="viewed" metric="setup_guide" />
 
     <a
diff --git a/x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/generate_breadcrumbs.ts b/x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/generate_breadcrumbs.ts
index b57fdfdbb75ca..82c0f78fb853f 100644
--- a/x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/generate_breadcrumbs.ts
+++ b/x-pack/plugins/enterprise_search/public/applications/shared/kibana_breadcrumbs/generate_breadcrumbs.ts
@@ -7,6 +7,12 @@
 import { EuiBreadcrumb } from '@elastic/eui';
 import { History } from 'history';
 
+import {
+  ENTERPRISE_SEARCH_PLUGIN,
+  APP_SEARCH_PLUGIN,
+  WORKPLACE_SEARCH_PLUGIN,
+} from '../../../../common/constants';
+
 import { letBrowserHandleEvent } from '../react_router_helpers';
 
 /**
@@ -44,14 +50,20 @@ export type TBreadcrumbs = IGenerateBreadcrumbProps[];
 export const enterpriseSearchBreadcrumbs = (history: History) => (
   breadcrumbs: TBreadcrumbs = []
 ) => [
-  generateBreadcrumb({ text: 'Enterprise Search' }),
+  generateBreadcrumb({ text: ENTERPRISE_SEARCH_PLUGIN.NAME }),
   ...breadcrumbs.map(({ text, path }: IGenerateBreadcrumbProps) =>
     generateBreadcrumb({ text, path, history })
   ),
 ];
 
 export const appSearchBreadcrumbs = (history: History) => (breadcrumbs: TBreadcrumbs = []) =>
-  enterpriseSearchBreadcrumbs(history)([{ text: 'App Search', path: '/' }, ...breadcrumbs]);
+  enterpriseSearchBreadcrumbs(history)([
+    { text: APP_SEARCH_PLUGIN.NAME, path: '/' },
+    ...breadcrumbs,
+  ]);
 
 export const workplaceSearchBreadcrumbs = (history: History) => (breadcrumbs: TBreadcrumbs = []) =>
-  enterpriseSearchBreadcrumbs(history)([{ text: 'Workplace Search', path: '/' }, ...breadcrumbs]);
+  enterpriseSearchBreadcrumbs(history)([
+    { text: WORKPLACE_SEARCH_PLUGIN.NAME, path: '/' },
+    ...breadcrumbs,
+  ]);
diff --git a/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/error_state/error_state.tsx b/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/error_state/error_state.tsx
index 9fa508d599425..a1bc17e05dc05 100644
--- a/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/error_state/error_state.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/error_state/error_state.tsx
@@ -6,8 +6,8 @@
 
 import React from 'react';
 import { EuiPage, EuiPageBody, EuiPageContent } from '@elastic/eui';
-import { i18n } from '@kbn/i18n';
 
+import { WORKPLACE_SEARCH_PLUGIN } from '../../../../../common/constants';
 import { ErrorStatePrompt } from '../../../shared/error_state';
 import { SetWorkplaceSearchBreadcrumbs as SetBreadcrumbs } from '../../../shared/kibana_breadcrumbs';
 import { SendWorkplaceSearchTelemetry as SendTelemetry } from '../../../shared/telemetry';
@@ -20,11 +20,7 @@ export const ErrorState: React.FC = () => {
       <SendTelemetry action="error" metric="cannot_connect" />
 
       <EuiPageBody>
-        <ViewContentHeader
-          title={i18n.translate('xpack.enterpriseSearch.workplaceSearch.productName', {
-            defaultMessage: 'Workplace Search',
-          })}
-        />
+        <ViewContentHeader title={WORKPLACE_SEARCH_PLUGIN.NAME} />
         <EuiPageContent>
           <ErrorStatePrompt />
         </EuiPageContent>
diff --git a/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/setup_guide/setup_guide.tsx b/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/setup_guide/setup_guide.tsx
index 5b5d067d23eb8..e96d114c67c5d 100644
--- a/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/setup_guide/setup_guide.tsx
+++ b/x-pack/plugins/enterprise_search/public/applications/workplace_search/components/setup_guide/setup_guide.tsx
@@ -9,8 +9,8 @@ import { EuiSpacer, EuiTitle, EuiText, EuiButton } from '@elastic/eui';
 import { FormattedMessage } from '@kbn/i18n/react';
 import { i18n } from '@kbn/i18n';
 
+import { WORKPLACE_SEARCH_PLUGIN } from '../../../../../common/constants';
 import { SetupGuide as SetupGuideLayout } from '../../../shared/setup_guide';
-
 import { SetWorkplaceSearchBreadcrumbs as SetBreadcrumbs } from '../../../shared/kibana_breadcrumbs';
 import { SendWorkplaceSearchTelemetry as SendTelemetry } from '../../../shared/telemetry';
 import GettingStarted from '../../assets/getting_started.png';
@@ -21,14 +21,16 @@ const GETTING_STARTED_LINK_URL =
 export const SetupGuide: React.FC = () => {
   return (
     <SetupGuideLayout
-      productName={i18n.translate('xpack.enterpriseSearch.workplaceSearch.productName', {
-        defaultMessage: 'Workplace Search',
-      })}
+      productName={WORKPLACE_SEARCH_PLUGIN.NAME}
       productEuiIcon="logoWorkplaceSearch"
       standardAuthLink="https://www.elastic.co/guide/en/workplace-search/current/workplace-search-security.html#standard"
       elasticsearchNativeAuthLink="https://www.elastic.co/guide/en/workplace-search/current/workplace-search-security.html#elasticsearch-native-realm"
     >
-      <SetBreadcrumbs text="Setup Guide" />
+      <SetBreadcrumbs
+        text={i18n.translate('xpack.enterpriseSearch.setupGuide.title', {
+          defaultMessage: 'Setup Guide',
+        })}
+      />
       <SendTelemetry action="viewed" metric="setup_guide" />
 
       <a href={GETTING_STARTED_LINK_URL} target="_blank" rel="noopener noreferrer">
diff --git a/x-pack/plugins/enterprise_search/public/plugin.ts b/x-pack/plugins/enterprise_search/public/plugin.ts
index fc95828a3f4a4..66d2ae82fe3ce 100644
--- a/x-pack/plugins/enterprise_search/public/plugin.ts
+++ b/x-pack/plugins/enterprise_search/public/plugin.ts
@@ -20,6 +20,7 @@ import {
 import { DEFAULT_APP_CATEGORIES } from '../../../../src/core/public';
 import { LicensingPluginSetup } from '../../licensing/public';
 
+import { APP_SEARCH_PLUGIN, WORKPLACE_SEARCH_PLUGIN } from '../common/constants';
 import { getPublicUrl } from './applications/shared/enterprise_search_url';
 import AppSearchLogo from './applications/app_search/assets/logo.svg';
 import WorkplaceSearchLogo from './applications/workplace_search/assets/logo.svg';
@@ -44,9 +45,9 @@ export class EnterpriseSearchPlugin implements Plugin {
     const config = { host: this.config.host };
 
     core.application.register({
-      id: 'appSearch',
-      title: 'App Search',
-      appRoute: '/app/enterprise_search/app_search',
+      id: APP_SEARCH_PLUGIN.ID,
+      title: APP_SEARCH_PLUGIN.NAME,
+      appRoute: APP_SEARCH_PLUGIN.URL,
       category: DEFAULT_APP_CATEGORIES.enterpriseSearch,
       mount: async (params: AppMountParameters) => {
         const [coreStart] = await core.getStartServices();
@@ -61,9 +62,9 @@ export class EnterpriseSearchPlugin implements Plugin {
     });
 
     core.application.register({
-      id: 'workplaceSearch',
-      title: 'Workplace Search',
-      appRoute: '/app/enterprise_search/workplace_search',
+      id: WORKPLACE_SEARCH_PLUGIN.ID,
+      title: WORKPLACE_SEARCH_PLUGIN.NAME,
+      appRoute: WORKPLACE_SEARCH_PLUGIN.URL,
       category: DEFAULT_APP_CATEGORIES.enterpriseSearch,
       mount: async (params: AppMountParameters) => {
         const [coreStart] = await core.getStartServices();
@@ -76,23 +77,21 @@ export class EnterpriseSearchPlugin implements Plugin {
     });
 
     plugins.home.featureCatalogue.register({
-      id: 'appSearch',
-      title: 'App Search',
+      id: APP_SEARCH_PLUGIN.ID,
+      title: APP_SEARCH_PLUGIN.NAME,
       icon: AppSearchLogo,
-      description:
-        'Leverage dashboards, analytics, and APIs for advanced application search made simple.',
-      path: '/app/enterprise_search/app_search',
+      description: APP_SEARCH_PLUGIN.DESCRIPTION,
+      path: APP_SEARCH_PLUGIN.URL,
       category: FeatureCatalogueCategory.DATA,
       showOnHomePage: true,
     });
 
     plugins.home.featureCatalogue.register({
-      id: 'workplaceSearch',
-      title: 'Workplace Search',
+      id: WORKPLACE_SEARCH_PLUGIN.ID,
+      title: WORKPLACE_SEARCH_PLUGIN.NAME,
       icon: WorkplaceSearchLogo,
-      description:
-        'Search all documents, files, and sources available across your virtual workplace.',
-      path: '/app/enterprise_search/workplace_search',
+      description: WORKPLACE_SEARCH_PLUGIN.DESCRIPTION,
+      path: WORKPLACE_SEARCH_PLUGIN.URL,
       category: FeatureCatalogueCategory.DATA,
       showOnHomePage: true,
     });
diff --git a/x-pack/plugins/enterprise_search/server/plugin.ts b/x-pack/plugins/enterprise_search/server/plugin.ts
index a7bd68f92f78b..6de6671337797 100644
--- a/x-pack/plugins/enterprise_search/server/plugin.ts
+++ b/x-pack/plugins/enterprise_search/server/plugin.ts
@@ -19,6 +19,11 @@ import { UsageCollectionSetup } from 'src/plugins/usage_collection/server';
 import { SecurityPluginSetup } from '../../security/server';
 import { PluginSetupContract as FeaturesPluginSetup } from '../../features/server';
 
+import {
+  ENTERPRISE_SEARCH_PLUGIN,
+  APP_SEARCH_PLUGIN,
+  WORKPLACE_SEARCH_PLUGIN,
+} from '../common/constants';
 import { ConfigType } from './';
 import { checkAccess } from './lib/check_access';
 import { registerPublicUrlRoute } from './routes/enterprise_search/public_url';
@@ -64,13 +69,13 @@ export class EnterpriseSearchPlugin implements Plugin {
      * Register space/feature control
      */
     features.registerFeature({
-      id: 'enterpriseSearch',
-      name: 'Enterprise Search',
+      id: ENTERPRISE_SEARCH_PLUGIN.ID,
+      name: ENTERPRISE_SEARCH_PLUGIN.NAME,
       order: 0,
       icon: 'logoEnterpriseSearch',
-      navLinkId: 'appSearch', // TODO - remove this once functional tests no longer rely on navLinkId
-      app: ['kibana', 'appSearch', 'workplaceSearch'], // TODO: 'enterpriseSearch'
-      catalogue: ['appSearch', 'workplaceSearch'], // TODO: 'enterpriseSearch'
+      navLinkId: APP_SEARCH_PLUGIN.ID, // TODO - remove this once functional tests no longer rely on navLinkId
+      app: ['kibana', APP_SEARCH_PLUGIN.ID, WORKPLACE_SEARCH_PLUGIN.ID],
+      catalogue: [APP_SEARCH_PLUGIN.ID, WORKPLACE_SEARCH_PLUGIN.ID],
       privileges: null,
     });