diff --git a/src/ui/public/agg_table/agg_table.js b/src/ui/public/agg_table/agg_table.js
index dfd38d17206b8..3b1a5dd7f1251 100644
--- a/src/ui/public/agg_table/agg_table.js
+++ b/src/ui/public/agg_table/agg_table.js
@@ -10,7 +10,7 @@ uiModules
 .get('kibana')
 .directive('kbnAggTable', function ($filter, config, Private, compileRecursiveDirective) {
   const fieldFormats = Private(RegistryFieldFormatsProvider);
-  const numberFormatter = fieldFormats.getDefaultInstance('number').getConverterFor('html');
+  const numberFormatter = fieldFormats.getDefaultInstance('number').getConverterFor('text');
 
   return {
     restrict: 'E',
@@ -130,7 +130,7 @@ uiModules
                 return prev + curr[i].value;
               }, 0);
             }
-            const formatter = agg.fieldFormatter('html');
+            const formatter = agg.fieldFormatter('text');
 
             switch ($scope.totalFunc) {
               case 'sum':
diff --git a/src/ui/public/index_patterns/__tests__/_field_format.js b/src/ui/public/index_patterns/__tests__/_field_format.js
index ca8fb8d90fcdf..69443d68e3516 100644
--- a/src/ui/public/index_patterns/__tests__/_field_format.js
+++ b/src/ui/public/index_patterns/__tests__/_field_format.js
@@ -2,6 +2,7 @@ import _ from 'lodash';
 import expect from 'expect.js';
 import ngMock from 'ng_mock';
 import IndexPatternsFieldFormatFieldFormatProvider from 'ui/index_patterns/_field_format/field_format';
+
 describe('FieldFormat class', function () {
 
   let FieldFormat;
@@ -86,7 +87,7 @@ describe('FieldFormat class', function () {
         const html = f.getConverterFor('html');
         expect(text).to.not.be(html);
         expect(text('formatted')).to.be('formatted');
-        expect(html('formatted')).to.be('formatted');
+        expect(html('formatted')).to.be('<span ng-non-bindable>formatted</span>');
       });
 
       it('can be an object, with seperate text and html converter', function () {
@@ -100,7 +101,7 @@ describe('FieldFormat class', function () {
         const html = f.getConverterFor('html');
         expect(text).to.not.be(html);
         expect(text('formatted text')).to.be('formatted text');
-        expect(html('formatted html')).to.be('formatted html');
+        expect(html('formatted html')).to.be('<span ng-non-bindable>formatted html</span>');
       });
 
       it('does not escape the output of the text converter', function () {
@@ -112,7 +113,8 @@ describe('FieldFormat class', function () {
       it('does escape the output of the text converter if used in an html context', function () {
         TestFormat.prototype._convert = _.constant('<script>alert("xxs");</script>');
         const f = new TestFormat();
-        expect(f.convert('', 'html')).to.not.contain('<');
+        expect(_.trimRight(_.trimLeft(f.convert('', 'html'), '<span ng-non-bindable>'), '</span>'))
+          .to.not.contain('<');
       });
 
       it('does not escape the output of an html specific converter', function () {
@@ -123,7 +125,7 @@ describe('FieldFormat class', function () {
 
         const f = new TestFormat();
         expect(f.convert('', 'text')).to.be('<img>');
-        expect(f.convert('', 'html')).to.be('<img>');
+        expect(f.convert('', 'html')).to.be('<span ng-non-bindable><img></span>');
       });
     });
 
@@ -145,7 +147,7 @@ describe('FieldFormat class', function () {
         };
 
         const f = new TestFormat();
-        expect(f.convert('val', 'html')).to.be('html');
+        expect(f.convert('val', 'html')).to.be('<span ng-non-bindable>html</span>');
       });
 
       it('formats a value as " - " when no value is specified', function () {
diff --git a/src/ui/public/index_patterns/_field_format/__tests__/content_types.js b/src/ui/public/index_patterns/_field_format/__tests__/content_types.js
new file mode 100644
index 0000000000000..8fdb5acfdd485
--- /dev/null
+++ b/src/ui/public/index_patterns/_field_format/__tests__/content_types.js
@@ -0,0 +1,99 @@
+import angular from 'angular';
+import $ from 'jquery';
+import ngMock from 'ng_mock';
+import sinon from 'sinon';
+import expect from 'expect.js';
+import { escape } from 'lodash';
+
+import { IndexPatternsFieldFormatContentTypesProvider } from '../content_types';
+
+describe('index_patterns/_field_format/content_types', () => {
+
+  let render;
+  const callMe = sinon.stub();
+  afterEach(() => callMe.reset());
+
+  function getAllContents(node) {
+    return [...node.childNodes].reduce((acc, child) => {
+      return acc.concat(child, getAllContents(child));
+    }, []);
+  }
+
+  angular.module('testApp', [])
+    .directive('testDirective', () => ({
+      restrict: 'EACM',
+      link: callMe
+    }));
+
+  beforeEach(ngMock.module('testApp'));
+  beforeEach(ngMock.inject(($injector) => {
+    const contentTypes = new IndexPatternsFieldFormatContentTypesProvider();
+    const $rootScope = $injector.get('$rootScope');
+    const $compile = $injector.get('$compile');
+
+    $rootScope.callMe = callMe;
+
+    render = (convert) => {
+      const $el = $('<div>');
+      const { html } = contentTypes.setup({ _convert: { html: convert } });
+      $compile($el.html(html(`
+        <!-- directive: test-directive -->
+        <div></div>
+        <test-directive>{{callMe()}}</test-directive>
+        <span test-directive></span>
+        <marquee class="test-directive"></marquee>
+      `)))($rootScope);
+      return $el;
+    };
+  }));
+
+  it('no element directive', () => {
+    const $el = render(value => `
+      <test-directive>${escape(value)}</test-directive>
+    `);
+
+    expect($el.find('test-directive')).to.have.length(1);
+    sinon.assert.notCalled(callMe);
+  });
+
+  it('no attribute directive', () => {
+    const $el = render(value => `
+      <div test-directive>${escape(value)}</div>
+    `);
+
+    expect($el.find('[test-directive]')).to.have.length(1);
+    sinon.assert.notCalled(callMe);
+  });
+
+  it('no comment directive', () => {
+    const $el = render(value => `
+      <!-- directive: test-directive -->
+      <div>${escape(value)}</div>
+    `);
+
+    const comments = getAllContents($el.get(0))
+      .filter(node => node.nodeType === 8);
+
+    expect(comments).to.have.length(1);
+    expect(comments[0].textContent).to.contain('test-directive');
+    sinon.assert.notCalled(callMe);
+  });
+
+  it('no class directive', () => {
+    const $el = render(value => `
+      <div class="test-directive">${escape(value)}</div>
+    `);
+
+    expect($el.find('.test-directive')).to.have.length(1);
+    sinon.assert.notCalled(callMe);
+  });
+
+  it('no interpolation', () => {
+    const $el = render(value => `
+      <div class="foo {{callMe()}}">${escape(value)}</div>
+    `);
+
+    expect($el.find('.foo')).to.have.length(1);
+    sinon.assert.notCalled(callMe);
+  });
+});
diff --git a/src/ui/public/index_patterns/_field_format/content_types.js b/src/ui/public/index_patterns/_field_format/content_types.js
index 4da552e024a1a..55203de053d3e 100644
--- a/src/ui/public/index_patterns/_field_format/content_types.js
+++ b/src/ui/public/index_patterns/_field_format/content_types.js
@@ -5,7 +5,7 @@ export default function contentTypesProvider() {
 
   const types = {
     html: function (format, convert) {
-      return function recurse(value, field, hit) {
+      function recurse(value, field, hit) {
         if (value == null) {
           return _.asPrettyString(value);
         }
@@ -22,6 +22,10 @@ export default function contentTypesProvider() {
         });
 
         return subVals.join(',' + (useMultiLine ? '\n' : ' '));
+      }
+
+      return function (...args) {
+        return `<span ng-non-bindable>${recurse(...args)}</span>`;
       };
     },
 
diff --git a/src/ui/public/stringify/__tests__/_color.js b/src/ui/public/stringify/__tests__/_color.js
index c918155b3164c..d82f3c1e59a9d 100644
--- a/src/ui/public/stringify/__tests__/_color.js
+++ b/src/ui/public/stringify/__tests__/_color.js
@@ -21,10 +21,14 @@ describe('Color Format', function () {
           background: 'yellow'
         }]
       });
-      expect(colorer.convert(99, 'html')).to.eql('99');
-      expect(colorer.convert(100, 'html')).to.eql('<span style="color: blue;background-color: yellow;">100</span>');
-      expect(colorer.convert(150, 'html')).to.eql('<span style="color: blue;background-color: yellow;">150</span>');
-      expect(colorer.convert(151, 'html')).to.eql('151');
+      expect(colorer.convert(99, 'html')).to.eql('<span ng-non-bindable>99</span>');
+      expect(colorer.convert(100, 'html')).to.eql(
+        '<span ng-non-bindable><span style="color: blue;background-color: yellow;">100</span></span>'
+      );
+      expect(colorer.convert(150, 'html')).to.eql(
+        '<span ng-non-bindable><span style="color: blue;background-color: yellow;">150</span></span>'
+      );
+      expect(colorer.convert(151, 'html')).to.eql('<span ng-non-bindable>151</span>');
     });
 
     it('should not convert invalid ranges', function () {
@@ -36,7 +40,7 @@ describe('Color Format', function () {
           background: 'yellow'
         }]
       });
-      expect(colorer.convert(99, 'html')).to.eql('99');
+      expect(colorer.convert(99, 'html')).to.eql('<span ng-non-bindable>99</span>');
     });
   });
 
@@ -52,15 +56,23 @@ describe('Color Format', function () {
       });
 
       const converter = colorer.getConverterFor('html');
-      expect(converter('B', 'html')).to.eql('B');
-      expect(converter('AAA', 'html')).to.eql('<span style="color: blue;background-color: yellow;">AAA</span>');
-      expect(converter('AB', 'html')).to.eql('<span style="color: blue;background-color: yellow;">AB</span>');
-      expect(converter('a', 'html')).to.eql('a');
+      expect(converter('B', 'html')).to.eql('<span ng-non-bindable>B</span>');
+      expect(converter('AAA', 'html')).to.eql(
+        '<span ng-non-bindable><span style="color: blue;background-color: yellow;">AAA</span></span>'
+      );
+      expect(converter('AB', 'html')).to.eql(
+        '<span ng-non-bindable><span style="color: blue;background-color: yellow;">AB</span></span>'
+      );
+      expect(converter('a', 'html')).to.eql('<span ng-non-bindable>a</span>');
 
-      expect(converter('B', 'html')).to.eql('B');
-      expect(converter('AAA', 'html')).to.eql('<span style="color: blue;background-color: yellow;">AAA</span>');
-      expect(converter('AB', 'html')).to.eql('<span style="color: blue;background-color: yellow;">AB</span>');
-      expect(converter('a', 'html')).to.eql('a');
+      expect(converter('B', 'html')).to.eql('<span ng-non-bindable>B</span>');
+      expect(converter('AAA', 'html')).to.eql(
+        '<span ng-non-bindable><span style="color: blue;background-color: yellow;">AAA</span></span>'
+      );
+      expect(converter('AB', 'html')).to.eql(
+        '<span ng-non-bindable><span style="color: blue;background-color: yellow;">AB</span></span>'
+      );
+      expect(converter('a', 'html')).to.eql('<span ng-non-bindable>a</span>');
     });
   });
 });
diff --git a/src/ui/public/stringify/__tests__/_source.js b/src/ui/public/stringify/__tests__/_source.js
index 3f734eabbe7ba..0efa0c3352409 100644
--- a/src/ui/public/stringify/__tests__/_source.js
+++ b/src/ui/public/stringify/__tests__/_source.js
@@ -29,12 +29,14 @@ describe('_source formatting', function () {
 
     it('should use the text content type if a field is not passed', function () {
       const hit = _.first(hits);
-      expect(convertHtml(hit._source)).to.be(JSON.stringify(hit._source));
+      expect(convertHtml(hit._source)).to.be(`<span ng-non-bindable>${JSON.stringify(hit._source)}</span>`);
     });
 
     it('uses the _source, field, and hit to create a <dl>', function () {
       const hit = _.first(hits);
-      const $dl = $(convertHtml(hit._source, indexPattern.fields.byName._source, hit));
+      const $nonBindable = $(convertHtml(hit._source, indexPattern.fields.byName._source, hit));
+      expect($nonBindable.is('span[ng-non-bindable]')).to.be.ok();
+      const $dl = $nonBindable.children();
       expect($dl.is('dl')).to.be.ok();
       expect($dl.find('dt')).to.have.length(_.keys(indexPattern.flattenHit(hit)).length);
     });
diff --git a/src/ui/public/stringify/__tests__/_url.js b/src/ui/public/stringify/__tests__/_url.js
index d7dafd717fa88..d3a32773dfa80 100644
--- a/src/ui/public/stringify/__tests__/_url.js
+++ b/src/ui/public/stringify/__tests__/_url.js
@@ -11,6 +11,11 @@ describe('Url Format', function () {
     fieldFormats = Private(RegistryFieldFormatsProvider);
   }));
 
+  const unwrap = $el => {
+    expect($el.is('span[ng-non-bindable]')).to.be.ok();
+    return $el.children();
+  };
+
   describe('Url Format', function () {
     let Url;
 
@@ -21,7 +26,7 @@ describe('Url Format', function () {
     it('ouputs a simple <a> tab by default', function () {
       const url = new Url();
 
-      const $a = $(url.convert('http://elastic.co', 'html'));
+      const $a = unwrap($(url.convert('http://elastic.co', 'html')));
       expect($a.is('a')).to.be(true);
       expect($a.size()).to.be(1);
       expect($a.attr('href')).to.be('http://elastic.co');
@@ -32,7 +37,7 @@ describe('Url Format', function () {
     it('outputs an <image> if type === "img"', function () {
       const url = new Url({ type: 'img' });
 
-      const $img = $(url.convert('http://elastic.co', 'html'));
+      const $img = unwrap($(url.convert('http://elastic.co', 'html')));
       expect($img.is('img')).to.be(true);
       expect($img.attr('src')).to.be('http://elastic.co');
     });
@@ -40,7 +45,7 @@ describe('Url Format', function () {
     describe('url template', function () {
       it('accepts a template', function () {
         const url = new Url({ urlTemplate: 'url: {{ value }}' });
-        const $a = $(url.convert('url', 'html'));
+        const $a = unwrap($(url.convert('url', 'html')));
         expect($a.is('a')).to.be(true);
         expect($a.size()).to.be(1);
         expect($a.attr('href')).to.be('url: url');
@@ -57,7 +62,7 @@ describe('Url Format', function () {
     describe('label template', function () {
       it('accepts a template', function () {
         const url = new Url({ labelTemplate: 'extension: {{ value }}' });
-        const $a = $(url.convert('php', 'html'));
+        const $a = unwrap($(url.convert('php', 'html')));
         expect($a.is('a')).to.be(true);
         expect($a.size()).to.be(1);
         expect($a.attr('href')).to.be('php');