diff --git a/.github/workflows/publish.yml b/.github/workflows/publish.yml
new file mode 100644
index 00000000..b65ce7b4
--- /dev/null
+++ b/.github/workflows/publish.yml
@@ -0,0 +1,49 @@
+name: Publish
+on:
+    release:
+        types: [published]
+
+jobs:
+    publish:
+        runs-on: ubuntu-latest
+
+        permissions:
+            contents: read
+            id-token: write
+
+        steps:
+            - uses: actions/checkout@v4
+
+            - uses: actions/setup-node@v4
+              with:
+                  node-version: lts/*
+                  registry-url: https://registry.npmjs.org
+                  cache: npm
+
+            - name: Install dependencies
+              run: npm ci
+
+            - name: Update package version to latest tag
+              run: |
+                  npm version from-git --allowSameVersion
+                  git push --follow-tags
+
+            - name: Create jsr.json based on package.json
+              run: |
+                  node -e '
+                    const p = require("./package.json");
+                    const jsrJson = {
+                        name: `@cheerio/${p.name}`,
+                        version: p.version,
+                        ...p.tshy,
+                    };
+                    require("fs").writeFileSync("./jsr.json", JSON.stringify(jsrJson, null, 2));
+                  '
+
+            - name: Publish package to JSR
+              run: npx jsr publish
+
+            - name: Publish package to NPM
+              run: npm publish --provenance --access public
+              env:
+                  NODE_AUTH_TOKEN: ${{ secrets.NPM_TOKEN }}
diff --git a/.gitignore b/.gitignore
index 0d7b3c30..6e2e2620 100644
--- a/.gitignore
+++ b/.gitignore
@@ -3,3 +3,4 @@ coverage/
 dist/
 .tshy/
 docs/
+jsr.json
diff --git a/package.json b/package.json
index ee9250fc..b9770b37 100644
--- a/package.json
+++ b/package.json
@@ -60,7 +60,6 @@
         "src"
     ],
     "scripts": {
-        "build": "tshy",
         "build:docs": "typedoc --hideGenerator src/index.ts",
         "build:encode-trie": "node --import=tsx scripts/write-encode-map.ts",
         "build:trie": "node --import=tsx scripts/write-decode-map.ts",
@@ -71,7 +70,7 @@
         "lint:es": "eslint . --ignore-path .gitignore",
         "lint:prettier": "npm run prettier -- --check",
         "lint:ts": "tsc --noEmit",
-        "prepare": "npm run build",
+        "prepublishOnly": "tshy",
         "prettier": "prettier '**/*.{ts,md,json,yml}'",
         "test": "npm run test:vi && npm run lint",
         "test:vi": "vitest run"