diff --git a/pkg/router/appmesh.go b/pkg/router/appmesh.go
index 8f8300ea3..296aaf843 100644
--- a/pkg/router/appmesh.go
+++ b/pkg/router/appmesh.go
@@ -131,10 +131,23 @@ func (ar *AppMeshRouter) reconcileVirtualNode(canary *flaggerv1.Canary, name str
 
 	// create virtual node
 	if errors.IsNotFound(err) {
+		metadata := canary.Spec.Service.Apex
+		if metadata == nil {
+			metadata = &flaggerv1.CustomMetadata{}
+		}
+		if metadata.Labels == nil {
+			metadata.Labels = make(map[string]string)
+		}
+		if metadata.Annotations == nil {
+			metadata.Annotations = make(map[string]string)
+		}
+
 		virtualnode = &appmeshv1.VirtualNode{
 			ObjectMeta: metav1.ObjectMeta{
-				Name:      name,
-				Namespace: canary.Namespace,
+				Name:        name,
+				Namespace:   canary.Namespace,
+				Labels:      metadata.Labels,
+				Annotations: filterMetadata(metadata.Annotations),
 				OwnerReferences: []metav1.OwnerReference{
 					*metav1.NewControllerRef(canary, schema.GroupVersionKind{
 						Group:   flaggerv1.SchemeGroupVersion.Group,
diff --git a/pkg/router/appmesh_v1beta2.go b/pkg/router/appmesh_v1beta2.go
index e2b91deca..61e4fb971 100644
--- a/pkg/router/appmesh_v1beta2.go
+++ b/pkg/router/appmesh_v1beta2.go
@@ -145,10 +145,23 @@ func (ar *AppMeshv1beta2Router) reconcileVirtualNode(canary *flaggerv1.Canary, n
 
 	// create virtual node
 	if errors.IsNotFound(err) {
+		metadata := canary.Spec.Service.Apex
+		if metadata == nil {
+			metadata = &flaggerv1.CustomMetadata{}
+		}
+		if metadata.Labels == nil {
+			metadata.Labels = make(map[string]string)
+		}
+		if metadata.Annotations == nil {
+			metadata.Annotations = make(map[string]string)
+		}
+
 		virtualnode = &appmeshv1.VirtualNode{
 			ObjectMeta: metav1.ObjectMeta{
-				Name:      name,
-				Namespace: canary.Namespace,
+				Name:        name,
+				Namespace:   canary.Namespace,
+				Labels:      metadata.Labels,
+				Annotations: filterMetadata(metadata.Annotations),
 				OwnerReferences: []metav1.OwnerReference{
 					*metav1.NewControllerRef(canary, schema.GroupVersionKind{
 						Group:   flaggerv1.SchemeGroupVersion.Group,
diff --git a/pkg/router/contour.go b/pkg/router/contour.go
index 18ddabef0..ef34ce088 100644
--- a/pkg/router/contour.go
+++ b/pkg/router/contour.go
@@ -151,10 +151,23 @@ func (cr *ContourRouter) Reconcile(canary *flaggerv1.Canary) error {
 
 	proxy, err := cr.contourClient.ProjectcontourV1().HTTPProxies(canary.Namespace).Get(context.TODO(), apexName, metav1.GetOptions{})
 	if errors.IsNotFound(err) {
+		metadata := canary.Spec.Service.Apex
+		if metadata == nil {
+			metadata = &flaggerv1.CustomMetadata{}
+		}
+		if metadata.Labels == nil {
+			metadata.Labels = make(map[string]string)
+		}
+		if metadata.Annotations == nil {
+			metadata.Annotations = make(map[string]string)
+		}
+
 		proxy = &contourv1.HTTPProxy{
 			ObjectMeta: metav1.ObjectMeta{
-				Name:      apexName,
-				Namespace: canary.Namespace,
+				Name:        apexName,
+				Namespace:   canary.Namespace,
+				Labels:      metadata.Labels,
+				Annotations: filterMetadata(metadata.Annotations),
 				OwnerReferences: []metav1.OwnerReference{
 					*metav1.NewControllerRef(canary, schema.GroupVersionKind{
 						Group:   flaggerv1.SchemeGroupVersion.Group,
diff --git a/pkg/router/gloo.go b/pkg/router/gloo.go
index 823a16b50..214d8addd 100644
--- a/pkg/router/gloo.go
+++ b/pkg/router/gloo.go
@@ -99,10 +99,23 @@ func (gr *GlooRouter) Reconcile(canary *flaggerv1.Canary) error {
 
 	routeTable, err := gr.glooClient.GatewayV1().RouteTables(canary.Namespace).Get(context.TODO(), apexName, metav1.GetOptions{})
 	if errors.IsNotFound(err) {
+		metadata := canary.Spec.Service.Apex
+		if metadata == nil {
+			metadata = &flaggerv1.CustomMetadata{}
+		}
+		if metadata.Labels == nil {
+			metadata.Labels = make(map[string]string)
+		}
+		if metadata.Annotations == nil {
+			metadata.Annotations = make(map[string]string)
+		}
+
 		routeTable = &gatewayv1.RouteTable{
 			ObjectMeta: metav1.ObjectMeta{
-				Name:      apexName,
-				Namespace: canary.Namespace,
+				Name:        apexName,
+				Namespace:   canary.Namespace,
+				Labels:      metadata.Labels,
+				Annotations: filterMetadata(metadata.Annotations),
 				OwnerReferences: []metav1.OwnerReference{
 					*metav1.NewControllerRef(canary, schema.GroupVersionKind{
 						Group:   flaggerv1.SchemeGroupVersion.Group,
diff --git a/pkg/router/istio.go b/pkg/router/istio.go
index dd5ae7d67..d6f7ce799 100644
--- a/pkg/router/istio.go
+++ b/pkg/router/istio.go
@@ -206,10 +206,23 @@ func (ir *IstioRouter) reconcileVirtualService(canary *flaggerv1.Canary) error {
 	virtualService, err := ir.istioClient.NetworkingV1alpha3().VirtualServices(canary.Namespace).Get(context.TODO(), apexName, metav1.GetOptions{})
 	// insert
 	if errors.IsNotFound(err) {
+		metadata := canary.Spec.Service.Apex
+		if metadata == nil {
+			metadata = &flaggerv1.CustomMetadata{}
+		}
+		if metadata.Labels == nil {
+			metadata.Labels = make(map[string]string)
+		}
+		if metadata.Annotations == nil {
+			metadata.Annotations = make(map[string]string)
+		}
+
 		virtualService = &istiov1alpha3.VirtualService{
 			ObjectMeta: metav1.ObjectMeta{
-				Name:      apexName,
-				Namespace: canary.Namespace,
+				Name:        apexName,
+				Namespace:   canary.Namespace,
+				Labels:      metadata.Labels,
+				Annotations: filterMetadata(metadata.Annotations),
 				OwnerReferences: []metav1.OwnerReference{
 					*metav1.NewControllerRef(canary, schema.GroupVersionKind{
 						Group:   flaggerv1.SchemeGroupVersion.Group,