diff --git a/lemarche/companies/admin.py b/lemarche/companies/admin.py
index 05372f155..40b98def7 100644
--- a/lemarche/companies/admin.py
+++ b/lemarche/companies/admin.py
@@ -66,8 +66,8 @@ class CompanyAdmin(admin.ModelAdmin, DynamicArrayMixin):
             },
         ),
         ("Logo", {"fields": ("logo_url", "logo_url_display")}),
-        ("Utilisateurs", {"fields": ("user_count_annotated_with_link",)}),
-        ("Besoins", {"fields": ("user_tender_count_annotated_with_link",)}),
+        ("LinkedIn", {"fields": ("linkedin_buyer_count",)}),
+        ("Impact", {"fields": ("user_count_annotated_with_link", "user_tender_count_annotated_with_link")}),
         ("Dates", {"fields": ("created_at", "updated_at")}),
     )
 
diff --git a/lemarche/companies/migrations/0005_company_linkedin_buyer_count.py b/lemarche/companies/migrations/0005_company_linkedin_buyer_count.py
new file mode 100644
index 000000000..75e035dea
--- /dev/null
+++ b/lemarche/companies/migrations/0005_company_linkedin_buyer_count.py
@@ -0,0 +1,35 @@
+# Generated by Django 4.2.9 on 2024-03-22 08:54
+
+from django.db import migrations, models
+
+
+class Migration(migrations.Migration):
+    dependencies = [
+        ("companies", "0004_company_user_tender_count"),
+    ]
+
+    operations = [
+        migrations.AddField(
+            model_name="company",
+            name="linkedin_buyer_count",
+            field=models.IntegerField(
+                default=0, help_text="Champ renseigné par un ADMIN", verbose_name="Nombre d'acheteurs sur LinkedIn"
+            ),
+        ),
+        migrations.AlterField(
+            model_name="company",
+            name="user_count",
+            field=models.IntegerField(
+                default=0, help_text="Champ recalculé à intervalles réguliers", verbose_name="Nombre d'utilisateurs"
+            ),
+        ),
+        migrations.AlterField(
+            model_name="company",
+            name="user_tender_count",
+            field=models.IntegerField(
+                default=0,
+                help_text="Champ recalculé à intervalles réguliers",
+                verbose_name="Nombre de besoins déposés par les utilisateurs",
+            ),
+        ),
+    ]
diff --git a/lemarche/companies/models.py b/lemarche/companies/models.py
index 39313e77a..4323939c6 100644
--- a/lemarche/companies/models.py
+++ b/lemarche/companies/models.py
@@ -4,6 +4,8 @@
 from django.utils import timezone
 from django_better_admin_arrayfield.models.fields import ArrayField
 
+from lemarche.utils.constants import ADMIN_FIELD_HELP_TEXT, RECALCULATED_FIELD_HELP_TEXT
+
 
 class CompanyQuerySet(models.QuerySet):
     def has_user(self):
@@ -39,8 +41,13 @@ class Company(models.Model):
     )
 
     # stats
-    user_count = models.IntegerField("Nombre d'utilisateurs", default=0)
-    user_tender_count = models.IntegerField("Nombre de besoins déposés par les utilisateurs", default=0)
+    linkedin_buyer_count = models.IntegerField(
+        "Nombre d'acheteurs sur LinkedIn", help_text=ADMIN_FIELD_HELP_TEXT, default=0
+    )
+    user_count = models.IntegerField("Nombre d'utilisateurs", help_text=RECALCULATED_FIELD_HELP_TEXT, default=0)
+    user_tender_count = models.IntegerField(
+        "Nombre de besoins déposés par les utilisateurs", help_text=RECALCULATED_FIELD_HELP_TEXT, default=0
+    )
 
     created_at = models.DateTimeField(verbose_name="Date de création", default=timezone.now)
     updated_at = models.DateTimeField(verbose_name="Date de modification", auto_now=True)