diff --git a/src/commands/gitCommands.ts b/src/commands/gitCommands.ts
index a6158e6ea8185..1da5df1977299 100644
--- a/src/commands/gitCommands.ts
+++ b/src/commands/gitCommands.ts
@@ -218,6 +218,17 @@ export class GitCommandsCommand extends Command {
 				break;
 			case Commands.ShowLaunchpad:
 				args = { command: 'focus', ...args };
+				// TODO: Improve this. Args do not come in with a command property,
+				// but the contextual typing relies on it to recognize the other args.
+				if (args.command === 'focus') {
+					args.source ??= 'commandPalette';
+					this.container.telemetry.sendEvent('launchpad/opened', {
+						source: args.source,
+						group: args.state?.initialGroup ?? null,
+						selectTopItem: args.state?.selectTopItem ?? false,
+					});
+				}
+
 				break;
 		}
 
diff --git a/src/constants.ts b/src/constants.ts
index caba8d6681047..d03b271df84e1 100644
--- a/src/constants.ts
+++ b/src/constants.ts
@@ -811,7 +811,13 @@ export type TelemetryEvents =
 	| 'usage/track'
 	| 'openReviewMode'
 	| 'codeSuggestionCreated'
-	| 'codeSuggestionViewed';
+	| 'codeSuggestionViewed'
+	| 'launchpad/opened'
+	| 'launchpad/configurationChanged'
+	| 'launchpad/groupToggled'
+	| 'launchpad/actionTaken'
+	| 'launchpad/indicatorHidden'
+	| 'launchpad/indicatorFirstDataReceived';
 
 export type AIProviders = 'anthropic' | 'gemini' | 'openai';
 export type AIModels<Provider extends AIProviders = AIProviders> = Provider extends 'openai'
@@ -879,6 +885,7 @@ export type GlobalStorage = {
 	'views:welcome:visible': boolean;
 	'confirm:draft:storage': boolean;
 	'home:sections:collapsed': string[];
+	'launchpad:indicator:dataReceived': boolean;
 } & { [key in `confirm:ai:tos:${AIProviders}`]: boolean } & {
 	[key in `provider:authentication:skip:${string}`]: boolean;
 } & { [key in `gk:${string}:checkin`]: Stored<StoredGKCheckInResponse> } & {
diff --git a/src/plus/focus/focus.ts b/src/plus/focus/focus.ts
index c0c4609d096fb..e89837543f103 100644
--- a/src/plus/focus/focus.ts
+++ b/src/plus/focus/focus.ts
@@ -1,3 +1,4 @@
+import type { QuickInputButton } from 'vscode';
 import { commands, Uri } from 'vscode';
 import { getAvatarUri } from '../../avatars';
 import type {
@@ -74,7 +75,9 @@ const groupMap = new Map<FocusGroup, [string, string | undefined]>([
 	['snoozed', ['Snoozed', 'bell-slash']],
 ]);
 
-export interface FocusItemQuickPickItem extends QuickPickItemOfT<FocusItem> {}
+export interface FocusItemQuickPickItem extends QuickPickItemOfT<FocusItem> {
+	group: FocusGroup;
+}
 
 interface Context {
 	items: FocusItem[];
@@ -82,8 +85,12 @@ interface Context {
 	collapsed: Map<FocusGroup, boolean>;
 }
 
+interface GroupedFocusItem extends FocusItem {
+	group: FocusGroup;
+}
+
 interface State {
-	item?: FocusItem;
+	item?: GroupedFocusItem;
 	action?: FocusAction | FocusTargetAction;
 	initialGroup?: FocusGroup;
 	selectTopItem?: boolean;
@@ -92,6 +99,7 @@ interface State {
 export interface FocusCommandArgs {
 	readonly command: 'focus';
 	confirm?: boolean;
+	source?: 'indicator' | 'home' | 'commandPalette' | 'welcome';
 	state?: Partial<State>;
 }
 
@@ -166,7 +174,7 @@ export class FocusCommand extends QuickCommand<State> {
 			context.items = await this.container.focus.getCategorizedItems();
 
 			if (state.counter < 2 || state.item == null) {
-				const result = yield* this.pickFocusItemStep(state, context, {
+				const result = yield* this.pickFocusItemStep(state, context, this.container, {
 					picked: state.item?.id,
 					selectTopItem: state.selectTopItem,
 				});
@@ -179,12 +187,17 @@ export class FocusCommand extends QuickCommand<State> {
 
 			if (this.confirm(state.confirm)) {
 				await this.container.focus.ensureFocusItemCodeSuggestions(state.item);
+				this.sendItemActionTelemetry('select', state.item, state.item.group);
 				const result = yield* this.confirmStep(state, context);
 				if (result === StepResultBreak) continue;
 
 				state.action = result;
 			}
 
+			if (state.action) {
+				this.sendItemActionTelemetry(state.action, state.item, state.item.group);
+			}
+
 			if (typeof state.action === 'string') {
 				switch (state.action) {
 					case 'merge': {
@@ -235,8 +248,9 @@ export class FocusCommand extends QuickCommand<State> {
 	private *pickFocusItemStep(
 		state: StepState<State>,
 		context: Context,
+		container: Container,
 		{ picked, selectTopItem }: { picked?: string; selectTopItem?: boolean },
-	): StepResultGenerator<FocusItem> {
+	): StepResultGenerator<GroupedFocusItem> {
 		function getItems(categorizedItems: FocusItem[]) {
 			const items: (FocusItemQuickPickItem | DirectiveQuickPickItem)[] = [];
 
@@ -260,7 +274,13 @@ export class FocusCommand extends QuickCommand<State> {
 							})\u00a0\u00a0${groupMap.get(ui)![0]?.toUpperCase()}`, //'\u00a0',
 							//detail: groupMap.get(group)?.[0].toUpperCase(),
 							onDidSelect: () => {
-								context.collapsed.set(ui, !context.collapsed.get(ui));
+								const collapse = !context.collapsed.get(ui);
+								context.collapsed.set(ui, collapse);
+								container.telemetry.sendEvent('launchpad/groupToggled', {
+									group: ui,
+									expanded: !collapse,
+									itemsCount: groupItems.length,
+								});
 							},
 						}),
 					);
@@ -299,6 +319,7 @@ export class FocusCommand extends QuickCommand<State> {
 								iconPath: i.author?.avatarUrl != null ? Uri.parse(i.author.avatarUrl) : undefined,
 								item: i,
 								picked: i.id === picked || i.id === topItem?.id,
+								group: ui,
 							};
 						}),
 					);
@@ -351,7 +372,7 @@ export class FocusCommand extends QuickCommand<State> {
 				}
 			},
 
-			onDidClickItemButton: async (quickpick, button, { item }) => {
+			onDidClickItemButton: async (quickpick, button, { group, item }) => {
 				switch (button) {
 					case OpenOnGitHubQuickInputButton:
 						this.container.focus.open(item);
@@ -377,6 +398,7 @@ export class FocusCommand extends QuickCommand<State> {
 						break;
 				}
 
+				this.sendItemActionTelemetry(button, item, group);
 				quickpick.busy = true;
 
 				try {
@@ -392,7 +414,9 @@ export class FocusCommand extends QuickCommand<State> {
 		});
 
 		const selection: StepSelection<typeof step> = yield step;
-		return canPickStepContinue(step, state, selection) ? selection[0].item : StepResultBreak;
+		return canPickStepContinue(step, state, selection)
+			? { ...selection[0].item, group: selection[0].group }
+			: StepResultBreak;
 	}
 
 	private *confirmStep(
@@ -548,6 +572,8 @@ export class FocusCommand extends QuickCommand<State> {
 							}
 							break;
 					}
+
+					this.sendItemActionTelemetry(button, state.item, state.item.group);
 				},
 			},
 		);
@@ -780,6 +806,68 @@ export class FocusCommand extends QuickCommand<State> {
 				return 'Open';
 		}
 	}
+
+	private sendItemActionTelemetry(
+		buttonOrAction: QuickInputButton | FocusAction | FocusTargetAction | 'select',
+		item: FocusItem,
+		group: FocusGroup,
+	) {
+		let action:
+			| FocusAction
+			| 'pin'
+			| 'unpin'
+			| 'snooze'
+			| 'unsnooze'
+			| 'open-suggestion'
+			| 'open-suggestion-browser'
+			| 'select'
+			| undefined;
+		if (typeof buttonOrAction !== 'string' && 'action' in buttonOrAction) {
+			action = buttonOrAction.action;
+		} else {
+			switch (buttonOrAction) {
+				case MergeQuickInputButton:
+					action = 'merge';
+					break;
+				case OpenOnGitHubQuickInputButton:
+					action = 'soft-open';
+					break;
+				case PinQuickInputButton:
+					action = 'pin';
+					break;
+				case UnpinQuickInputButton:
+					action = 'unpin';
+					break;
+				case SnoozeQuickInputButton:
+					action = 'snooze';
+					break;
+				case UnsnoozeQuickInputButton:
+					action = 'unsnooze';
+					break;
+				case OpenCodeSuggestionBrowserQuickInputButton:
+					action = 'open-suggestion-browser';
+					break;
+				case 'open':
+				case 'merge':
+				case 'soft-open':
+				case 'switch':
+				case 'select':
+					action = buttonOrAction;
+					break;
+			}
+		}
+
+		if (action == null) return;
+
+		this.container.telemetry.sendEvent('launchpad/actionTaken', {
+			action: action,
+			itemType: item.type,
+			itemProvider: item.provider.id,
+			itemActionableCategory: item.actionableCategory,
+			itemGroup: group,
+			itemCodeSuggestionCount: item.codeSuggestionsCount,
+		});
+	}
 }
 
 function isFocusTargetActionQuickPickItem(item: any): item is QuickPickItemOfT<FocusTargetAction> {
diff --git a/src/plus/focus/focusIndicator.ts b/src/plus/focus/focusIndicator.ts
index c18c6e9de195f..de203f2968e2c 100644
--- a/src/plus/focus/focusIndicator.ts
+++ b/src/plus/focus/focusIndicator.ts
@@ -125,7 +125,7 @@ export class FocusIndicator implements Disposable {
 			: {
 					title: 'Open Launchpad',
 					command: Commands.ShowLaunchpad,
-					arguments: [{ state: { selectTopItem: label === 'item' } }],
+					arguments: [{ source: 'indicator', state: { selectTopItem: label === 'item' } }],
 			  };
 	}
 
@@ -221,6 +221,7 @@ export class FocusIndicator implements Disposable {
 			);
 			this._statusBarFocus.color = undefined;
 		} else if (state === 'data') {
+			void this.maybeSendFirstDataEvent();
 			this._lastDataUpdate = new Date();
 			const useColors = configuration.get('launchpad.indicator.useColors');
 			const groups = configuration.get('launchpad.indicator.groups') ?? ([] satisfies FocusGroup[]);
@@ -259,6 +260,7 @@ export class FocusIndicator implements Disposable {
 											: pluralize('pull request', items.length)
 									} can be merged.](command:gitlens.showLaunchpad?${encodeURIComponent(
 										JSON.stringify({
+											source: 'indicator',
 											state: { initialGroup: 'mergeable', selectTopItem: labelText === 'item' },
 										}),
 									)} "Open Ready to Merge in Launchpad")`,
@@ -313,6 +315,7 @@ export class FocusIndicator implements Disposable {
 										hasMultipleCategories ? 'are blocked' : actionMessage
 									}.](command:gitlens.showLaunchpad?${encodeURIComponent(
 										JSON.stringify({
+											source: 'indicator',
 											state: { initialGroup: 'blocked', selectTopItem: labelText === 'item' },
 										}),
 									)} "Open Blocked in Launchpad")`,
@@ -346,6 +349,7 @@ export class FocusIndicator implements Disposable {
 										items.length > 1 ? 'require' : 'requires'
 									} follow-up.](command:gitlens.showLaunchpad?${encodeURIComponent(
 										JSON.stringify({
+											source: 'indicator',
 											state: { initialGroup: 'follow-up', selectTopItem: labelText === 'item' },
 										}),
 									)} "Open Follow-Up in Launchpad")`,
@@ -364,6 +368,7 @@ export class FocusIndicator implements Disposable {
 										items.length > 1 ? 'need' : 'needs'
 									} your review.](command:gitlens.showLaunchpad?${encodeURIComponent(
 										JSON.stringify({
+											source: 'indicator',
 											state: {
 												initialGroup: 'needs-review',
 												selectTopItem: labelText === 'item',
@@ -427,4 +432,13 @@ export class FocusIndicator implements Disposable {
 				: ''
 		}`;
 	}
+
+	private async maybeSendFirstDataEvent() {
+		const firstTimeDataReceived = this.container.storage.get('launchpad:indicator:dataReceived') ?? false;
+		if (!firstTimeDataReceived) {
+			void this.container.storage.store('launchpad:indicator:dataReceived', true);
+			const userId = (await this.container.subscription.getSubscription())?.account?.id;
+			this.container.telemetry.sendEvent('launchpad/indicatorFirstDataReceived', { userId: userId });
+		}
+	}
 }
diff --git a/src/plus/focus/focusProvider.ts b/src/plus/focus/focusProvider.ts
index 47d25d226359a..7529ccb9f5bf4 100644
--- a/src/plus/focus/focusProvider.ts
+++ b/src/plus/focus/focusProvider.ts
@@ -589,6 +589,23 @@ export class FocusProvider implements Disposable {
 
 	private onConfigurationChanged(e: ConfigurationChangeEvent) {
 		if (!configuration.changed(e, 'launchpad')) return;
+		const launchpadConfig = configuration.get('launchpad');
+		this.container.telemetry.sendEvent('launchpad/configurationChanged', {
+			staleThreshold: launchpadConfig.staleThreshold,
+			ignoredRepositories: launchpadConfig.ignoredRepositories,
+			indicatorEnabled: launchpadConfig.indicator.enabled,
+			indicatorOpenInEditor: launchpadConfig.indicator.openInEditor,
+			indicatorIcon: launchpadConfig.indicator.icon,
+			indicatorLabel: launchpadConfig.indicator.label,
+			indicatorUseColors: launchpadConfig.indicator.useColors,
+			indicatorGroups: launchpadConfig.indicator.groups,
+			indicatorPollingEnabled: launchpadConfig.indicator.polling.enabled,
+			indicatorPollingInterval: launchpadConfig.indicator.polling.interval,
+		});
+
+		if (configuration.changed(e, 'launchpad.indicator.enabled') && !launchpadConfig.indicator.enabled) {
+			this.container.telemetry.sendEvent('launchpad/indicatorHidden');
+		}
 
 		if (
 			configuration.changed(e, 'launchpad.ignoredRepositories') ||
diff --git a/src/webviews/apps/home/home.html b/src/webviews/apps/home/home.html
index b4415119be348..8d1ad086c2a70 100644
--- a/src/webviews/apps/home/home.html
+++ b/src/webviews/apps/home/home.html
@@ -227,7 +227,7 @@ <h2 class="nav-list__title t-eyebrow sticky">Popular views</h2>
 					<gl-feature-badge placement="left" class="nav-list__access"></gl-feature-badge>
 				</div>
 				<div class="nav-list__item">
-					<a class="nav-list__link" href="command:gitlens.showLaunchpad" aria-label="Open Launchpad"
+					<a class="nav-list__link" href="command:gitlens.showLaunchpad?%7B%22source%22%3A%22home%22%7D" aria-label="Open Launchpad"
 						><code-icon class="nav-list__icon" icon="rocket"></code-icon
 						><gl-tooltip class="nav-list__group" placement="bottom" content="Open Launchpad"
 							><span class="nav-list__label">Launchpad</span
diff --git a/src/webviews/apps/welcome/welcome.html b/src/webviews/apps/welcome/welcome.html
index 51e2c829427de..d20b20dee5a15 100644
--- a/src/webviews/apps/welcome/welcome.html
+++ b/src/webviews/apps/welcome/welcome.html
@@ -198,7 +198,10 @@ <h3 class="sticky">
 
 					<section>
 						<h3 class="sticky">
-							<a class="muted" href="command:gitlens.showLaunchpad" aria-label="Open Launchpad"
+							<a
+								class="muted"
+								href="command:gitlens.showLaunchpad?%7B%22source%22%3A%22welcome%22%7D"
+								aria-label="Open Launchpad"
 								><gl-tooltip placement="bottom" content="Open Launchpad"
 									><span>Launchpad</span></gl-tooltip
 								></a