diff --git a/components/dashboard/src/settings/Account.tsx b/components/dashboard/src/settings/Account.tsx
index 235b3f9d9a9516..9ace37ed871319 100644
--- a/components/dashboard/src/settings/Account.tsx
+++ b/components/dashboard/src/settings/Account.tsx
@@ -20,7 +20,7 @@ export default function Account() {
     const [modal, setModal] = useState(false);
     const primaryEmail = User.getPrimaryEmail(user!) || "";
     const [typedEmail, setTypedEmail] = useState("");
-    const original = ProfileState.getProfileState(user!);
+    const original = User.getProfile(user!);
     const [profileState, setProfileState] = useState(original);
     const [errorMessage, setErrorMessage] = useState("");
     const [updated, setUpdated] = useState(false);
@@ -31,7 +31,7 @@ export default function Account() {
         if (error) {
             return;
         }
-        const updatedUser = ProfileState.setProfileState(user!, profileState);
+        const updatedUser = User.setProfile(user!, profileState);
         setUser(updatedUser);
         getGitpodService().server.updateLoggedInUser(updatedUser);
         setUpdated(true);
diff --git a/components/dashboard/src/settings/ProfileInformation.tsx b/components/dashboard/src/settings/ProfileInformation.tsx
index 2f2eadfc113e33..bfa010c3641cbd 100644
--- a/components/dashboard/src/settings/ProfileInformation.tsx
+++ b/components/dashboard/src/settings/ProfileInformation.tsx
@@ -15,48 +15,6 @@ import { UserContext } from "../user-context";
 import { isGitpodIo } from "../utils";
 
 export namespace ProfileState {
-    export interface ProfileState {
-        name: string;
-        email: string;
-        company?: string;
-        avatarURL?: string;
-    }
-
-    export function getProfileState(user: User): ProfileState {
-        return {
-            name: User.getName(user!) || "",
-            email: User.getPrimaryEmail(user!) || "",
-            company: user?.additionalData?.profile?.companyName,
-            avatarURL: user?.avatarUrl,
-        };
-    }
-
-    export function setProfileState(user: User, profileState: ProfileState): User {
-        user.fullName = profileState.name;
-        user.avatarUrl = profileState.avatarURL;
-
-        if (!user.additionalData) {
-            user.additionalData = {};
-        }
-        if (!user.additionalData.profile) {
-            user.additionalData.profile = {};
-        }
-        user.additionalData.profile.emailAddress = profileState.email;
-        user.additionalData.profile.companyName = profileState.company;
-        user.additionalData.profile.lastUpdatedDetailsNudge = new Date().toISOString();
-
-        return user;
-    }
-
-    export function hasChanges(before: ProfileState, after: ProfileState) {
-        return (
-            before.name !== after.name ||
-            before.email !== after.email ||
-            before.company !== after.company ||
-            before.avatarURL !== after.avatarURL
-        );
-    }
-
     function shouldNudgeForUpdate(user: User): boolean {
         if (!isGitpodIo()) {
             return false;
@@ -79,7 +37,7 @@ export namespace ProfileState {
      * @param state
      * @returns error message or empty string when valid
      */
-    export function validate(state: ProfileState): string {
+    export function validate(state: User.Profile): string {
         if (state.name.trim() === "") {
             return "Name must not be empty.";
         }
@@ -98,7 +56,7 @@ export namespace ProfileState {
 
     export function NudgeForProfileUpdateModal() {
         const { user, setUser } = useContext(UserContext);
-        const original = ProfileState.getProfileState(user!);
+        const original = User.getProfile(user!);
         const [profileState, setProfileState] = useState(original);
         const [errorMessage, setErrorMessage] = useState("");
         const [visible, setVisible] = useState(shouldNudgeForUpdate(user!));
@@ -109,7 +67,7 @@ export namespace ProfileState {
             if (error) {
                 return;
             }
-            const updatedUser = ProfileState.setProfileState(user!, profileState);
+            const updatedUser = User.setProfile(user!, profileState);
             setUser(updatedUser);
             getGitpodService().server.updateLoggedInUser(updatedUser);
             setVisible(shouldNudgeForUpdate(updatedUser!));
@@ -150,8 +108,8 @@ export namespace ProfileState {
 }
 
 export default function ProfileInformation(props: {
-    profileState: ProfileState.ProfileState;
-    setProfileState: (newState: ProfileState.ProfileState) => void;
+    profileState: User.Profile;
+    setProfileState: (newState: User.Profile) => void;
     errorMessage: string;
     updated: boolean;
     children?: React.ReactChild[] | React.ReactChild;
diff --git a/components/gitpod-protocol/src/protocol.ts b/components/gitpod-protocol/src/protocol.ts
index 35d8800564e755..1197f70daad883 100644
--- a/components/gitpod-protocol/src/protocol.ts
+++ b/components/gitpod-protocol/src/protocol.ts
@@ -139,6 +139,50 @@ export namespace User {
         }
         user.additionalData.ideSettings = newIDESettings;
     }
+
+    export function getProfile(user: User): Profile {
+        return {
+            name: User.getName(user!) || "",
+            email: User.getPrimaryEmail(user!) || "",
+            company: user?.additionalData?.profile?.companyName,
+            avatarURL: user?.avatarUrl,
+        };
+    }
+
+    export function setProfile(user: User, profile: Profile): User {
+        user.fullName = profile.name;
+        user.avatarUrl = profile.avatarURL;
+
+        if (!user.additionalData) {
+            user.additionalData = {};
+        }
+        if (!user.additionalData.profile) {
+            user.additionalData.profile = {};
+        }
+        user.additionalData.profile.emailAddress = profile.email;
+        user.additionalData.profile.companyName = profile.company;
+        user.additionalData.profile.lastUpdatedDetailsNudge = new Date().toISOString();
+
+        return user;
+    }
+
+    // The actual Profile of a User
+    export interface Profile {
+        name: string;
+        email: string;
+        company?: string;
+        avatarURL?: string;
+    }
+    export namespace Profile {
+        export function hasChanges(before: Profile, after: Profile) {
+            return (
+                before.name !== after.name ||
+                before.email !== after.email ||
+                before.company !== after.company ||
+                before.avatarURL !== after.avatarURL
+            );
+        }
+    }
 }
 
 export interface AdditionalUserData {
@@ -163,6 +207,7 @@ export interface AdditionalUserData {
     profile?: ProfileDetails;
 }
 
+// The format in which we store User Profiles in
 export interface ProfileDetails {
     // when was the last time the user updated their profile information or has been nudged to do so.
     lastUpdatedDetailsNudge?: string;
diff --git a/components/server/src/user/user-deletion-service.ts b/components/server/src/user/user-deletion-service.ts
index 2edafcd29fa501..ec1068498eafab 100644
--- a/components/server/src/user/user-deletion-service.ts
+++ b/components/server/src/user/user-deletion-service.ts
@@ -100,6 +100,7 @@ export class UserDeletionService {
                 bitbucket_slug: "deleted-user",
                 email: "deleted-user",
                 full_name: "deleted-user",
+                name: "deleted-user",
             },
         });
     }
diff --git a/components/server/src/workspace/gitpod-server-impl.ts b/components/server/src/workspace/gitpod-server-impl.ts
index 90bdd6a1a901b9..17c0086bd644ff 100644
--- a/components/server/src/workspace/gitpod-server-impl.ts
+++ b/components/server/src/workspace/gitpod-server-impl.ts
@@ -421,6 +421,9 @@ export class GitpodServerImpl implements GitpodServerWithTracing, Disposable {
         const user = this.checkUser("updateLoggedInUser");
         await this.guardAccess({ kind: "user", subject: user }, "update");
 
+        //hang on to user profile before it's overwritten for analytics below
+        const oldProfile = User.getProfile(user);
+
         const allowedFields: (keyof User)[] = ["avatarUrl", "fullName", "additionalData"];
         for (const p of allowedFields) {
             if (p in partialUser) {
@@ -429,6 +432,21 @@ export class GitpodServerImpl implements GitpodServerWithTracing, Disposable {
         }
 
         await this.userDB.updateUserPartial(user);
+
+        //track event and user profile if profile of partialUser changed
+        const newProfile = User.getProfile(user);
+        if (User.Profile.hasChanges(oldProfile, newProfile)) {
+            this.analytics.track({
+                userId: user.id,
+                event: "profile_changed",
+                properties: { new: newProfile, old: oldProfile },
+            });
+            this.analytics.identify({
+                userId: user.id,
+                traits: { email: newProfile.email, company: newProfile.company, name: newProfile.name },
+            });
+        }
+
         return user;
     }