diff --git a/components/gitpod-protocol/src/util/analytics.ts b/components/gitpod-protocol/src/util/analytics.ts
index d44a909aebfd61..3725c124d646e2 100644
--- a/components/gitpod-protocol/src/util/analytics.ts
+++ b/components/gitpod-protocol/src/util/analytics.ts
@@ -30,7 +30,13 @@ class SegmentAnalyticsWriter implements IAnalyticsWriter {
 
         identify(msg: IdentifyMessage) {
         try {
-            this.analytics.identify(msg, (err: Error) => {
+            this.analytics.identify({
+                ...msg,
+                integrations: {
+                    "All": true,
+                    "Mixpanel": !!msg.userId
+                }
+            }, (err: Error) => {
                 if (err) {
                     log.warn("analytics.identify failed", err);
                 }
@@ -42,7 +48,13 @@ class SegmentAnalyticsWriter implements IAnalyticsWriter {
 
     track(msg: TrackMessage) {
         try {
-            this.analytics.track(msg, (err: Error) => {
+            this.analytics.track({
+                ...msg,
+                integrations: {
+                    "All": true,
+                    "Mixpanel": !!msg.userId
+                }
+            }, (err: Error) => {
                 if (err) {
                     log.warn("analytics.track failed", err);
                 }
@@ -54,7 +66,13 @@ class SegmentAnalyticsWriter implements IAnalyticsWriter {
 
     page(msg: PageMessage) {
         try{
-            this.analytics.page(msg, (err: Error) => {
+            this.analytics.page({
+                ...msg,
+                integrations: {
+                    "All": true,
+                    "Mixpanel": !!msg.userId
+                }
+            }, (err: Error) => {
                 if (err) {
                     log.warn("analytics.page failed", err);
                 }
diff --git a/components/server/src/analytics.ts b/components/server/src/analytics.ts
index 19ba5c04b18b89..3c7e2d11a50b59 100644
--- a/components/server/src/analytics.ts
+++ b/components/server/src/analytics.ts
@@ -33,6 +33,7 @@ export async function trackSignup(user: User, request: Request, analytics: IAnal
             event: "signup",
             properties: {
                 "auth_provider": user.identities[0].authProviderId,
+                "qualified": !!request.cookies["gitpod-marketing-website-visited"]
             }
         });
 }