diff --git a/examples/apigateway/main.go b/examples/apigateway/main.go
index bedb368da..bba617818 100644
--- a/examples/apigateway/main.go
+++ b/examples/apigateway/main.go
@@ -84,18 +84,19 @@ func main() {
 			tags        = []string{}
 			passingOnly = true
 			endpoints   = addsvc.Endpoints{}
+			instancer   = consulsd.NewInstancer(client, logger, "addsvc", tags, passingOnly)
 		)
 		{
 			factory := addsvcFactory(addsvc.MakeSumEndpoint, tracer, logger)
-			subscriber := consulsd.NewSubscriber(client, factory, logger, "addsvc", tags, passingOnly)
-			balancer := lb.NewRoundRobin(subscriber)
+			endpointer := sd.NewEndpointer(instancer, factory, logger)
+			balancer := lb.NewRoundRobin(endpointer)
 			retry := lb.Retry(*retryMax, *retryTimeout, balancer)
 			endpoints.SumEndpoint = retry
 		}
 		{
 			factory := addsvcFactory(addsvc.MakeConcatEndpoint, tracer, logger)
-			subscriber := consulsd.NewSubscriber(client, factory, logger, "addsvc", tags, passingOnly)
-			balancer := lb.NewRoundRobin(subscriber)
+			endpointer := sd.NewEndpointer(instancer, factory, logger)
+			balancer := lb.NewRoundRobin(endpointer)
 			retry := lb.Retry(*retryMax, *retryTimeout, balancer)
 			endpoints.ConcatEndpoint = retry
 		}
@@ -120,18 +121,19 @@ func main() {
 			passingOnly = true
 			uppercase   endpoint.Endpoint
 			count       endpoint.Endpoint
+			instancer   = consulsd.NewInstancer(client, logger, "stringsvc", tags, passingOnly)
 		)
 		{
 			factory := stringsvcFactory(ctx, "GET", "/uppercase")
-			subscriber := consulsd.NewSubscriber(client, factory, logger, "stringsvc", tags, passingOnly)
-			balancer := lb.NewRoundRobin(subscriber)
+			endpointer := sd.NewEndpointer(instancer, factory, logger)
+			balancer := lb.NewRoundRobin(endpointer)
 			retry := lb.Retry(*retryMax, *retryTimeout, balancer)
 			uppercase = retry
 		}
 		{
 			factory := stringsvcFactory(ctx, "GET", "/count")
-			subscriber := consulsd.NewSubscriber(client, factory, logger, "stringsvc", tags, passingOnly)
-			balancer := lb.NewRoundRobin(subscriber)
+			endpointer := sd.NewEndpointer(instancer, factory, logger)
+			balancer := lb.NewRoundRobin(endpointer)
 			retry := lb.Retry(*retryMax, *retryTimeout, balancer)
 			count = retry
 		}
diff --git a/examples/stringsvc3/proxying.go b/examples/stringsvc3/proxying.go
index 8d67d3858..8b1013f31 100644
--- a/examples/stringsvc3/proxying.go
+++ b/examples/stringsvc3/proxying.go
@@ -40,7 +40,7 @@ func proxyingMiddleware(ctx context.Context, instances string, logger log.Logger
 	// discovery system.
 	var (
 		instanceList = split(instances)
-		subscriber   sd.FixedSubscriber
+		endpointer   sd.FixedEndpointer
 	)
 	logger.Log("proxy_to", fmt.Sprint(instanceList))
 	for _, instance := range instanceList {
@@ -48,12 +48,12 @@ func proxyingMiddleware(ctx context.Context, instances string, logger log.Logger
 		e = makeUppercaseProxy(ctx, instance)
 		e = circuitbreaker.Gobreaker(gobreaker.NewCircuitBreaker(gobreaker.Settings{}))(e)
 		e = ratelimit.NewTokenBucketLimiter(jujuratelimit.NewBucketWithRate(float64(qps), int64(qps)))(e)
-		subscriber = append(subscriber, e)
+		endpointer = append(endpointer, e)
 	}
 
 	// Now, build a single, retrying, load-balancing endpoint out of all of
 	// those individual endpoints.
-	balancer := lb.NewRoundRobin(subscriber)
+	balancer := lb.NewRoundRobin(endpointer)
 	retry := lb.Retry(maxAttempts, maxTime, balancer)
 
 	// And finally, return the ServiceMiddleware, implemented by proxymw.