diff --git a/jsonpb/jsonpb.go b/jsonpb/jsonpb.go
index eff41c2e65..b50b5fd0f2 100644
--- a/jsonpb/jsonpb.go
+++ b/jsonpb/jsonpb.go
@@ -74,6 +74,22 @@ type Marshaler struct {
 	OrigName bool
 }
 
+// JSONPBMarshaler is implemented by protobuf messages that customize the
+// way they are marshaled to JSON. Messages that implement this should
+// also implement JSONPBUnmarshaler so that the custom format can be
+// parsed.
+type JSONPBMarshaler interface {
+	MarshalJSONPB(*Marshaler) ([]byte, error)
+}
+
+// JSONPBUnmarshaler is implemented by protobuf messages that customize
+// the way they are unmarshaled from JSON. Messages that implement this
+// should also implement JSONPBMarshaler so that the custom format can be
+// produced.
+type JSONPBUnmarshaler interface {
+	UnmarshalJSONPB(*Unmarshaler, []byte) error
+}
+
 // Marshal marshals a protocol buffer into JSON.
 func (m *Marshaler) Marshal(out io.Writer, pb proto.Message) error {
 	writer := &errWriter{writer: out}
@@ -102,6 +118,15 @@ type wkt interface {
 
 // marshalObject writes a struct to the Writer.
 func (m *Marshaler) marshalObject(out *errWriter, v proto.Message, indent, typeURL string) error {
+	if jsm, ok := v.(JSONPBMarshaler); ok {
+		b, err := jsm.MarshalJSONPB(m)
+		if err != nil {
+			return err
+		}
+		out.write(string(b))
+		return out.err
+	}
+
 	s := reflect.ValueOf(v).Elem()
 
 	// Handle well-known types.
@@ -571,6 +596,10 @@ func (u *Unmarshaler) unmarshalValue(target reflect.Value, inputValue json.RawMe
 		return u.unmarshalValue(target.Elem(), inputValue, prop)
 	}
 
+	if jsu, ok := target.Addr().Interface().(JSONPBUnmarshaler); ok {
+		return jsu.UnmarshalJSONPB(u, []byte(inputValue))
+	}
+
 	// Handle well-known types.
 	type wkt interface {
 		XXX_WellKnownType() string
diff --git a/jsonpb/jsonpb_test.go b/jsonpb/jsonpb_test.go
index b0f995bfd0..2e1293d380 100644
--- a/jsonpb/jsonpb_test.go
+++ b/jsonpb/jsonpb_test.go
@@ -439,6 +439,18 @@ func TestMarshaling(t *testing.T) {
 	}
 }
 
+func TestMarshalingWithJSONPBMarshaler(t *testing.T) {
+	rawJson := `{ "foo": "bar", "baz": [0, 1, 2, 3] }`
+	msg := dynamicMessage{rawJson: rawJson}
+	str, err := new(Marshaler).MarshalToString(&msg)
+	if err != nil {
+		t.Errorf("an unexpected error occurred when marshalling JSONPBMarshaler: %v", err)
+	}
+	if str != rawJson {
+		t.Errorf("marshalling JSON produced incorrect output: got %s, wanted %s", str, rawJson)
+	}
+}
+
 var unmarshalingTests = []struct {
 	desc        string
 	unmarshaler Unmarshaler
@@ -635,3 +647,41 @@ func TestUnmarshalingBadInput(t *testing.T) {
 		}
 	}
 }
+
+func TestUnmarshalWithJSONPBUnmarshaler(t *testing.T) {
+	rawJson := `{ "foo": "bar", "baz": [0, 1, 2, 3] }`
+	var msg dynamicMessage
+	err := Unmarshal(strings.NewReader(rawJson), &msg)
+	if err != nil {
+		t.Errorf("an unexpected error occurred when parsing into JSONPBUnmarshaler: %v", err)
+	}
+	if msg.rawJson != rawJson {
+		t.Errorf("message contents not set correctly after unmarshalling JSON: got %s, wanted %s", msg.rawJson, rawJson)
+	}
+}
+
+// dynamicMessage implements protobuf.Message but is not a normal generated message type.
+// It provides implementations of JSONPBMarshaler and JSONPBUnmarshaler for JSON support.
+type dynamicMessage struct {
+	rawJson string
+}
+
+func (m *dynamicMessage) Reset() {
+	m.rawJson = "{}"
+}
+
+func (m *dynamicMessage) String() string {
+	return m.rawJson
+}
+
+func (m *dynamicMessage) ProtoMessage() {
+}
+
+func (m *dynamicMessage) MarshalJSONPB(jm *Marshaler) ([]byte, error) {
+	return []byte(m.rawJson), nil
+}
+
+func (m *dynamicMessage) UnmarshalJSONPB(jum *Unmarshaler, json []byte) error {
+	m.rawJson = string(json)
+	return nil
+}