diff --git a/.release-please-manifest.json b/.release-please-manifest.json
index 11d916273d81f..b555e6674d735 100644
--- a/.release-please-manifest.json
+++ b/.release-please-manifest.json
@@ -177,7 +177,7 @@
     "packages/google-maps-places": "0.1.12",
     "packages/google-maps-routing": "0.6.8",
     "packages/google-shopping-css": "0.1.4",
-    "packages/google-shopping-merchant-conversions": "0.0.0",
+    "packages/google-shopping-merchant-conversions": "0.1.0",
     "packages/google-shopping-merchant-inventories": "0.1.6",
     "packages/google-shopping-merchant-lfp": "0.1.0",
     "packages/google-shopping-merchant-notifications": "0.1.0",
diff --git a/packages/google-shopping-merchant-conversions/CHANGELOG.md b/packages/google-shopping-merchant-conversions/CHANGELOG.md
index 5ddad421e08fd..ee863e84d56cd 100644
--- a/packages/google-shopping-merchant-conversions/CHANGELOG.md
+++ b/packages/google-shopping-merchant-conversions/CHANGELOG.md
@@ -1 +1,10 @@
-# Changelog
\ No newline at end of file
+# Changelog
+
+## 0.1.0 (2024-04-18)
+
+
+### Features
+
+* add initial files for google.shopping.merchant.conversions.v1beta ([#12588](https://github.com/googleapis/google-cloud-python/issues/12588)) ([dfe1b9e](https://github.com/googleapis/google-cloud-python/commit/dfe1b9e5eed21c76f1bdaf6b43c0566dc51bd8f9))
+
+## Changelog
diff --git a/packages/google-shopping-merchant-conversions/google/shopping/merchant_conversions/gapic_version.py b/packages/google-shopping-merchant-conversions/google/shopping/merchant_conversions/gapic_version.py
index 558c8aab67c5a..33d37a7b677bc 100644
--- a/packages/google-shopping-merchant-conversions/google/shopping/merchant_conversions/gapic_version.py
+++ b/packages/google-shopping-merchant-conversions/google/shopping/merchant_conversions/gapic_version.py
@@ -13,4 +13,4 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 #
-__version__ = "0.0.0"  # {x-release-please-version}
+__version__ = "0.1.0"  # {x-release-please-version}
diff --git a/packages/google-shopping-merchant-conversions/google/shopping/merchant_conversions_v1beta/gapic_version.py b/packages/google-shopping-merchant-conversions/google/shopping/merchant_conversions_v1beta/gapic_version.py
index 558c8aab67c5a..33d37a7b677bc 100644
--- a/packages/google-shopping-merchant-conversions/google/shopping/merchant_conversions_v1beta/gapic_version.py
+++ b/packages/google-shopping-merchant-conversions/google/shopping/merchant_conversions_v1beta/gapic_version.py
@@ -13,4 +13,4 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 #
-__version__ = "0.0.0"  # {x-release-please-version}
+__version__ = "0.1.0"  # {x-release-please-version}