diff --git a/packages/google-cloud-trace/.release-please-manifest.json b/packages/google-cloud-trace/.release-please-manifest.json
index 2b6f9781a952..d9246ddf2c82 100644
--- a/packages/google-cloud-trace/.release-please-manifest.json
+++ b/packages/google-cloud-trace/.release-please-manifest.json
@@ -1,3 +1,3 @@
 {
-  ".": "1.9.1"
+  ".": "1.10.0"
 }
diff --git a/packages/google-cloud-trace/CHANGELOG.md b/packages/google-cloud-trace/CHANGELOG.md
index d25fec27f70e..bda660a749c8 100644
--- a/packages/google-cloud-trace/CHANGELOG.md
+++ b/packages/google-cloud-trace/CHANGELOG.md
@@ -4,6 +4,13 @@
 
 [1]: https://pypi.org/project/google-cloud-trace/#history
 
+## [1.10.0](https://github.com/googleapis/python-trace/compare/v1.9.1...v1.10.0) (2023-01-24)
+
+
+### Features
+
+* Add Cloud Trace v2 retry defaults for BatchWriteSpans ([#294](https://github.com/googleapis/python-trace/issues/294)) ([92cb4fa](https://github.com/googleapis/python-trace/commit/92cb4fa2c1e68d717bad90eb1ae313cfa3146d30))
+
 ## [1.9.1](https://github.com/googleapis/python-trace/compare/v1.9.0...v1.9.1) (2023-01-23)
 
 
diff --git a/packages/google-cloud-trace/google/cloud/trace/gapic_version.py b/packages/google-cloud-trace/google/cloud/trace/gapic_version.py
index 13f1b4a785d4..7ce19170ba64 100644
--- a/packages/google-cloud-trace/google/cloud/trace/gapic_version.py
+++ b/packages/google-cloud-trace/google/cloud/trace/gapic_version.py
@@ -13,4 +13,4 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 #
-__version__ = "1.9.1"  # {x-release-please-version}
+__version__ = "1.10.0"  # {x-release-please-version}
diff --git a/packages/google-cloud-trace/google/cloud/trace_v1/gapic_version.py b/packages/google-cloud-trace/google/cloud/trace_v1/gapic_version.py
index 13f1b4a785d4..7ce19170ba64 100644
--- a/packages/google-cloud-trace/google/cloud/trace_v1/gapic_version.py
+++ b/packages/google-cloud-trace/google/cloud/trace_v1/gapic_version.py
@@ -13,4 +13,4 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 #
-__version__ = "1.9.1"  # {x-release-please-version}
+__version__ = "1.10.0"  # {x-release-please-version}
diff --git a/packages/google-cloud-trace/google/cloud/trace_v2/gapic_version.py b/packages/google-cloud-trace/google/cloud/trace_v2/gapic_version.py
index 13f1b4a785d4..7ce19170ba64 100644
--- a/packages/google-cloud-trace/google/cloud/trace_v2/gapic_version.py
+++ b/packages/google-cloud-trace/google/cloud/trace_v2/gapic_version.py
@@ -13,4 +13,4 @@
 # See the License for the specific language governing permissions and
 # limitations under the License.
 #
-__version__ = "1.9.1"  # {x-release-please-version}
+__version__ = "1.10.0"  # {x-release-please-version}
diff --git a/packages/google-cloud-trace/samples/generated_samples/snippet_metadata_google.devtools.cloudtrace.v1.json b/packages/google-cloud-trace/samples/generated_samples/snippet_metadata_google.devtools.cloudtrace.v1.json
index d3b883caf123..8e00cbcbdc02 100644
--- a/packages/google-cloud-trace/samples/generated_samples/snippet_metadata_google.devtools.cloudtrace.v1.json
+++ b/packages/google-cloud-trace/samples/generated_samples/snippet_metadata_google.devtools.cloudtrace.v1.json
@@ -8,7 +8,7 @@
     ],
     "language": "PYTHON",
     "name": "google-cloud-trace",
-    "version": "0.1.0"
+    "version": "1.10.0"
   },
   "snippets": [
     {
diff --git a/packages/google-cloud-trace/samples/generated_samples/snippet_metadata_google.devtools.cloudtrace.v2.json b/packages/google-cloud-trace/samples/generated_samples/snippet_metadata_google.devtools.cloudtrace.v2.json
index 3f65264fc1b5..8b5ddda8ae28 100644
--- a/packages/google-cloud-trace/samples/generated_samples/snippet_metadata_google.devtools.cloudtrace.v2.json
+++ b/packages/google-cloud-trace/samples/generated_samples/snippet_metadata_google.devtools.cloudtrace.v2.json
@@ -8,7 +8,7 @@
     ],
     "language": "PYTHON",
     "name": "google-cloud-trace",
-    "version": "0.1.0"
+    "version": "1.10.0"
   },
   "snippets": [
     {