diff --git a/datastore-v1-proto-client/pom.xml b/datastore-v1-proto-client/pom.xml
index 0e91844ee..2a9241a59 100644
--- a/datastore-v1-proto-client/pom.xml
+++ b/datastore-v1-proto-client/pom.xml
@@ -24,7 +24,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-datastore-parent</artifactId>
-    <version>2.33.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-datastore:current} -->
+    <version>2.34.0-rc1</version><!-- {x-version-update:google-cloud-datastore:current} -->
   </parent>
 
   <packaging>jar</packaging>
diff --git a/google-cloud-datastore-utils/pom.xml b/google-cloud-datastore-utils/pom.xml
index 0d5a3aa13..5b6710986 100644
--- a/google-cloud-datastore-utils/pom.xml
+++ b/google-cloud-datastore-utils/pom.xml
@@ -13,7 +13,7 @@
     <parent>
         <groupId>com.google.cloud</groupId>
         <artifactId>google-cloud-datastore-parent</artifactId>
-        <version>2.33.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-datastore:current} -->
+        <version>2.34.0-rc1</version><!-- {x-version-update:google-cloud-datastore:current} -->
     </parent>
     <properties>
         <site.installationModule>google-cloud-datastore-utils</site.installationModule>
diff --git a/google-cloud-datastore/pom.xml b/google-cloud-datastore/pom.xml
index 4ab26d3cf..2884f3ee8 100644
--- a/google-cloud-datastore/pom.xml
+++ b/google-cloud-datastore/pom.xml
@@ -12,7 +12,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-datastore-parent</artifactId>
-    <version>2.33.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-datastore:current} -->
+    <version>2.34.0-rc1</version><!-- {x-version-update:google-cloud-datastore:current} -->
   </parent>
   <properties>
     <site.installationModule>google-cloud-datastore</site.installationModule>
diff --git a/grpc-google-cloud-datastore-admin-v1/pom.xml b/grpc-google-cloud-datastore-admin-v1/pom.xml
index 622d1563f..b42e7c34b 100644
--- a/grpc-google-cloud-datastore-admin-v1/pom.xml
+++ b/grpc-google-cloud-datastore-admin-v1/pom.xml
@@ -10,7 +10,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-datastore-parent</artifactId>
-    <version>2.33.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-datastore:current} -->
+    <version>2.34.0-rc1</version><!-- {x-version-update:google-cloud-datastore:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/grpc-google-cloud-datastore-v1/pom.xml b/grpc-google-cloud-datastore-v1/pom.xml
index 40a0f3485..431cc19d1 100644
--- a/grpc-google-cloud-datastore-v1/pom.xml
+++ b/grpc-google-cloud-datastore-v1/pom.xml
@@ -10,7 +10,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-datastore-parent</artifactId>
-    <version>2.33.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-datastore:current} -->
+    <version>2.34.0-rc1</version><!-- {x-version-update:google-cloud-datastore:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/proto-google-cloud-datastore-admin-v1/pom.xml b/proto-google-cloud-datastore-admin-v1/pom.xml
index 442dc1e90..1b596ef44 100644
--- a/proto-google-cloud-datastore-admin-v1/pom.xml
+++ b/proto-google-cloud-datastore-admin-v1/pom.xml
@@ -10,7 +10,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-datastore-parent</artifactId>
-    <version>2.33.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-datastore:current} -->
+    <version>2.34.0-rc1</version><!-- {x-version-update:google-cloud-datastore:current} -->
   </parent>
   <dependencies>
     <dependency>
diff --git a/proto-google-cloud-datastore-v1/pom.xml b/proto-google-cloud-datastore-v1/pom.xml
index 92d99f924..9a9e2db81 100644
--- a/proto-google-cloud-datastore-v1/pom.xml
+++ b/proto-google-cloud-datastore-v1/pom.xml
@@ -10,7 +10,7 @@
   <parent>
     <groupId>com.google.cloud</groupId>
     <artifactId>google-cloud-datastore-parent</artifactId>
-    <version>2.33.3-SNAPSHOT</version><!-- {x-version-update:google-cloud-datastore:current} -->
+    <version>2.34.0-rc1</version><!-- {x-version-update:google-cloud-datastore:current} -->
   </parent>
   <dependencies>
     <dependency>