diff --git a/docs/docs/mapping/customizing_openapi_output.md b/docs/docs/mapping/customizing_openapi_output.md
index baa5087f571..5ed03f7f132 100644
--- a/docs/docs/mapping/customizing_openapi_output.md
+++ b/docs/docs/mapping/customizing_openapi_output.md
@@ -578,4 +578,67 @@ definitions:
         type: string
 ```
 
+### Disable service tag generation
+
+By default service tags are generated for backend services, but it is possible to disable it using the `disable_service_tags` option. Allowed values are: `true`, `false`.
+
+For example, if you are using `buf`:
+```yaml
+version: v1
+plugins:
+  - name: openapiv2
+    out: .
+    opt:
+      - disable_service_tags=true
+```
+
+or with `protoc`
+
+```sh
+protoc --openapiv2_out=. --openapiv2_opt=disable_service_tags=true ./path/to/file.proto
+```
+
+Input example:
+```protobuf
+syntax = "proto3";
+
+package helloproto.v1;
+option go_package = "helloproto/v1;helloproto";
+
+import "google/api/annotations.proto";
+
+service EchoService {
+    rpc Hello(HelloReq) returns (HelloResp) {
+        option (google.api.http) = {
+            get: "/api/hello"
+        };
+    }
+}
+
+message HelloReq {
+    string name = 1;
+}
+
+message HelloResp {
+    string message = 1;
+}
+```
+
+Output (tags object are not generated):
+```yaml
+swagger: "2.0"
+info:
+  title: helloproto/v1/example.proto
+  version: version not set
+consumes:
+- application/json
+produces:
+- application/json
+paths:
+  /api/hello:
+    get:
+      operationId: EchoService_Hello
+...
+```
+
 {% endraw %}
diff --git a/internal/descriptor/registry.go b/internal/descriptor/registry.go
index cd2c128f3fb..8a7142f1393 100644
--- a/internal/descriptor/registry.go
+++ b/internal/descriptor/registry.go
@@ -127,6 +127,10 @@ type Registry struct {
 
 	// annotationMap is used to check for duplicate HTTP annotations
 	annotationMap map[annotationIdentifier]struct{}
+
+	// disableServiceTags disables the generation of service tags.
+	// This is useful if you do not want to expose the names of your backend grpc services.
+	disableServiceTags bool
 }
 
 type repeatedFieldSeparator struct {
@@ -737,3 +741,13 @@ func (r *Registry) CheckDuplicateAnnotation(httpMethod string, httpTemplate stri
 	r.annotationMap[a] = struct{}{}
 	return nil
 }
+
+// SetDisableServiceTags sets disableServiceTags
+func (r *Registry) SetDisableServiceTags(use bool) {
+	r.disableServiceTags = use
+}
+
+// GetDisableServiceTags returns disableServiceTags
+func (r *Registry) GetDisableServiceTags() bool {
+	return r.disableServiceTags
+}
diff --git a/protoc-gen-openapiv2/defs.bzl b/protoc-gen-openapiv2/defs.bzl
index b5805e9a740..2ecb18716b6 100644
--- a/protoc-gen-openapiv2/defs.bzl
+++ b/protoc-gen-openapiv2/defs.bzl
@@ -61,6 +61,7 @@ def _run_proto_gen_openapi(
         openapi_naming_strategy,
         use_go_templates,
         disable_default_errors,
+        disable_service_tags,
         enums_as_ints,
         omit_enum_default_value,
         output_format,
@@ -112,6 +113,9 @@ def _run_proto_gen_openapi(
     if disable_default_errors:
         args.add("--openapiv2_opt", "disable_default_errors=true")
 
+    if disable_service_tags:
+        args.add("--openapiv2_opt", "disable_service_tags=true")
+
     if enums_as_ints:
         args.add("--openapiv2_opt", "enums_as_ints=true")
 
@@ -220,6 +224,7 @@ def _proto_gen_openapi_impl(ctx):
                     openapi_naming_strategy = ctx.attr.openapi_naming_strategy,
                     use_go_templates = ctx.attr.use_go_templates,
                     disable_default_errors = ctx.attr.disable_default_errors,
+                    disable_service_tags = ctx.attr.disable_service_tags,
                     enums_as_ints = ctx.attr.enums_as_ints,
                     omit_enum_default_value = ctx.attr.omit_enum_default_value,
                     output_format = ctx.attr.output_format,
@@ -301,6 +306,12 @@ protoc_gen_openapiv2 = rule(
             doc = "if set, disables generation of default errors." +
                   " This is useful if you have defined custom error handling",
         ),
+        "disable_service_tags": attr.bool(
+            default = False,
+            mandatory = False,
+            doc = "if set, disables generation of service tags." +
+                  " This is useful if you do not want to expose the names of your backend grpc services.",
+        ),
         "enums_as_ints": attr.bool(
             default = False,
             mandatory = False,
diff --git a/protoc-gen-openapiv2/internal/genopenapi/template.go b/protoc-gen-openapiv2/internal/genopenapi/template.go
index 0c1fc244c3f..9c49d09d9b7 100644
--- a/protoc-gen-openapiv2/internal/genopenapi/template.go
+++ b/protoc-gen-openapiv2/internal/genopenapi/template.go
@@ -1589,7 +1589,10 @@ func applyTemplate(p param) (*openapiSwaggerObject, error) {
 	if err := renderServices(p.Services, s.Paths, p.reg, requestResponseRefs, customRefs, p.Messages); err != nil {
 		panic(err)
 	}
-	s.Tags = append(s.Tags, renderServiceTags(p.Services, p.reg)...)
+
+	if !p.reg.GetDisableServiceTags() {
+		s.Tags = append(s.Tags, renderServiceTags(p.Services, p.reg)...)
+	}
 
 	messages := messageMap{}
 	streamingMessages := messageMap{}
diff --git a/protoc-gen-openapiv2/internal/genopenapi/template_test.go b/protoc-gen-openapiv2/internal/genopenapi/template_test.go
index 329ce969180..7369fe0886a 100644
--- a/protoc-gen-openapiv2/internal/genopenapi/template_test.go
+++ b/protoc-gen-openapiv2/internal/genopenapi/template_test.go
@@ -1614,6 +1614,18 @@ func TestApplyTemplateOpenAPIConfigFromYAML(t *testing.T) {
 		t.Errorf("applyTemplate(%#v).%s = %s want to be %s", file, name, is, want)
 	}
 
+	reg.SetDisableServiceTags(true)
+
+	res, err := applyTemplate(param{File: fileCL, reg: reg})
+	if err != nil {
+		t.Errorf("applyTemplate(%#v) failed with %v; want success", file, err)
+		return
+	}
+
+	if got, want := len(res.Tags), 0; got != want {
+		t.Fatalf("len(applyTemplate(%#v).Tags) = %d want to be %d", file, got, want)
+	}
+
 	// If there was a failure, print out the input and the json result for debugging.
 	if t.Failed() {
 		t.Errorf("had: %s", file)
diff --git a/protoc-gen-openapiv2/main.go b/protoc-gen-openapiv2/main.go
index ec4e5c62750..0e3907c7112 100644
--- a/protoc-gen-openapiv2/main.go
+++ b/protoc-gen-openapiv2/main.go
@@ -40,6 +40,7 @@ var (
 	omitEnumDefaultValue           = flag.Bool("omit_enum_default_value", false, "if set, omit default enum value")
 	outputFormat                   = flag.String("output_format", string(genopenapi.FormatJSON), fmt.Sprintf("output content format. Allowed values are: `%s`, `%s`", genopenapi.FormatJSON, genopenapi.FormatYAML))
 	visibilityRestrictionSelectors = utilities.StringArrayFlag(flag.CommandLine, "visibility_restriction_selectors", "list of `google.api.VisibilityRule` visibility labels to include in the generated output when a visibility annotation is defined. Repeat this option to supply multiple values. Elements without visibility annotations are unaffected by this setting.")
+	disableServiceTags             = flag.Bool("disable_service_tags", false, "if set, disables generation of service tags. This is useful if you do not want to expose the names of your backend grpc services.")
 )
 
 // Variables set by goreleaser at build time
@@ -124,6 +125,7 @@ func main() {
 	reg.SetRecursiveDepth(*recursiveDepth)
 	reg.SetOmitEnumDefaultValue(*omitEnumDefaultValue)
 	reg.SetVisibilityRestrictionSelectors(*visibilityRestrictionSelectors)
+	reg.SetDisableServiceTags(*disableServiceTags)
 	if err := reg.SetRepeatedPathParamSeparator(*repeatedPathParamSeparator); err != nil {
 		emitError(err)
 		return