diff --git a/modules/mgidBidAdapter.js b/modules/mgidBidAdapter.js
index 0079936d803..8e889261e52 100644
--- a/modules/mgidBidAdapter.js
+++ b/modules/mgidBidAdapter.js
@@ -380,15 +380,15 @@ export const spec = {
 
       const syncs = [];
       const query = [];
-      query.push('cbuster=' + Math.round(new Date().getTime()));
-      query.push('consentData=' + encodeURIComponent(isPlainObject(gdprConsent) && isStr(gdprConsent?.consentString) ? gdprConsent.consentString : ''));
+      query.push('cbuster={cbuster}');
+      query.push('gdpr_consent=' + encodeURIComponent(isPlainObject(gdprConsent) && isStr(gdprConsent?.consentString) ? gdprConsent.consentString : ''));
       if (isPlainObject(gdprConsent) && typeof gdprConsent?.gdprApplies === 'boolean' && gdprConsent.gdprApplies) {
-        query.push('gdprApplies=1');
+        query.push('gdpr=1');
       } else {
-        query.push('gdprApplies=0');
+        query.push('gdpr=0');
       }
       if (isPlainObject(uspConsent) && uspConsent?.consentString) {
-        query.push(`uspString=${encodeURIComponent(uspConsent?.consentString)}`);
+        query.push(`us_privacy=${encodeURIComponent(uspConsent?.consentString)}`);
       }
       if (isPlainObject(gppConsent) && gppConsent?.gppString) {
         query.push(`gppString=${encodeURIComponent(gppConsent?.gppString)}`);
@@ -396,24 +396,25 @@ export const spec = {
       if (config.getConfig('coppa')) {
         query.push('coppa=1')
       }
+      const q = query.join('&')
       if (syncOptions.iframeEnabled) {
         syncs.push({
           type: 'iframe',
-          url: 'https://cm.mgid.com/i.html?' + query.join('&')
+          url: 'https://cm.mgid.com/i.html?' + q.replace('{cbuster}', Math.round(new Date().getTime()))
         });
       } else if (syncOptions.pixelEnabled) {
         if (pixels.length === 0) {
           for (let i = 0; i < spb; i++) {
             syncs.push({
               type: 'image',
-              url: 'https://cm.mgid.com/i.gif?' + query.join('&') // randomly selects partner if sync required
+              url: 'https://cm.mgid.com/i.gif?' + q.replace('{cbuster}', Math.round(new Date().getTime())) // randomly selects partner if sync required
             });
           }
         } else {
           for (let i = 0; i < spb && i < pixels.length; i++) {
             syncs.push({
               type: 'image',
-              url: pixels[i] + (pixels[i].indexOf('?') > 0 ? '&' : '?') + query.join('&')
+              url: pixels[i] + (pixels[i].indexOf('?') > 0 ? '&' : '?') + q.replace('{cbuster}', Math.round(new Date().getTime()))
             });
           }
         }
diff --git a/test/spec/modules/mgidBidAdapter_spec.js b/test/spec/modules/mgidBidAdapter_spec.js
index 28530c4c4b4..f9bb1fb91e1 100644
--- a/test/spec/modules/mgidBidAdapter_spec.js
+++ b/test/spec/modules/mgidBidAdapter_spec.js
@@ -824,19 +824,19 @@ describe('Mgid bid adapter', function () {
       const sync = spec.getUserSyncs({iframeEnabled: true})
       expect(sync).to.have.length(1)
       expect(sync[0]).to.have.property('type', 'iframe')
-      expect(sync[0]).to.have.property('url').match(/https:\/\/cm\.mgid\.com\/i\.html\?cbuster=\d+&consentData=&gdprApplies=0/)
+      expect(sync[0]).to.have.property('url').match(/https:\/\/cm\.mgid\.com\/i\.html\?cbuster=\d+&gdpr_consent=&gdpr=0/)
     });
     it('should return frame object with gdpr consent', function () {
       const sync = spec.getUserSyncs({iframeEnabled: true}, undefined, {consentString: 'consent', gdprApplies: true})
       expect(sync).to.have.length(1)
       expect(sync[0]).to.have.property('type', 'iframe')
-      expect(sync[0]).to.have.property('url').match(/https:\/\/cm\.mgid\.com\/i\.html\?cbuster=\d+&consentData=consent&gdprApplies=1/)
+      expect(sync[0]).to.have.property('url').match(/https:\/\/cm\.mgid\.com\/i\.html\?cbuster=\d+&gdpr_consent=consent&gdpr=1/)
     });
     it('should return frame object with gdpr + usp', function () {
       const sync = spec.getUserSyncs({iframeEnabled: true}, undefined, {consentString: 'consent1', gdprApplies: true}, {'consentString': 'consent2'})
       expect(sync).to.have.length(1)
       expect(sync[0]).to.have.property('type', 'iframe')
-      expect(sync[0]).to.have.property('url').match(/https:\/\/cm\.mgid\.com\/i\.html\?cbuster=\d+&consentData=consent1&gdprApplies=1&uspString=consent2/)
+      expect(sync[0]).to.have.property('url').match(/https:\/\/cm\.mgid\.com\/i\.html\?cbuster=\d+&gdpr_consent=consent1&gdpr=1&us_privacy=consent2/)
     });
     it('should return img object with gdpr + usp', function () {
       config.setConfig({userSync: {syncsPerBidder: undefined}});
@@ -844,23 +844,23 @@ describe('Mgid bid adapter', function () {
       expect(sync).to.have.length(USERSYNC_DEFAULT_CONFIG.syncsPerBidder)
       for (let i = 0; i < USERSYNC_DEFAULT_CONFIG.syncsPerBidder; i++) {
         expect(sync[i]).to.have.property('type', 'image')
-        expect(sync[i]).to.have.property('url').match(/https:\/\/cm\.mgid\.com\/i\.gif\?cbuster=\d+&consentData=consent1&gdprApplies=1&uspString=consent2/)
+        expect(sync[i]).to.have.property('url').match(/https:\/\/cm\.mgid\.com\/i\.gif\?cbuster=\d+&gdpr_consent=consent1&gdpr=1&us_privacy=consent2/)
       }
     });
     it('should return frame object with gdpr + usp', function () {
       const sync = spec.getUserSyncs({iframeEnabled: true, pixelEnabled: true}, undefined, {consentString: 'consent1', gdprApplies: true}, {'consentString': 'consent2'})
       expect(sync).to.have.length(1)
       expect(sync[0]).to.have.property('type', 'iframe')
-      expect(sync[0]).to.have.property('url').match(/https:\/\/cm\.mgid\.com\/i\.html\?cbuster=\d+&consentData=consent1&gdprApplies=1&uspString=consent2/)
+      expect(sync[0]).to.have.property('url').match(/https:\/\/cm\.mgid\.com\/i\.html\?cbuster=\d+&gdpr_consent=consent1&gdpr=1&us_privacy=consent2/)
     });
     it('should return img (pixels) objects with gdpr + usp', function () {
       const response = [{body: {ext: {cm: ['http://cm.mgid.com/i.gif?cdsp=1111', 'http://cm.mgid.com/i.gif']}}}]
       const sync = spec.getUserSyncs({iframeEnabled: false, pixelEnabled: true}, response, {consentString: 'consent1', gdprApplies: true}, {'consentString': 'consent2'})
       expect(sync).to.have.length(2)
       expect(sync[0]).to.have.property('type', 'image')
-      expect(sync[0]).to.have.property('url').match(/http:\/\/cm\.mgid\.com\/i\.gif\?cdsp=1111&cbuster=\d+&consentData=consent1&gdprApplies=1&uspString=consent2/)
+      expect(sync[0]).to.have.property('url').match(/http:\/\/cm\.mgid\.com\/i\.gif\?cdsp=1111&cbuster=\d+&gdpr_consent=consent1&gdpr=1&us_privacy=consent2/)
       expect(sync[1]).to.have.property('type', 'image')
-      expect(sync[1]).to.have.property('url').match(/http:\/\/cm\.mgid\.com\/i\.gif\?cbuster=\d+&consentData=consent1&gdprApplies=1&uspString=consent2/)
+      expect(sync[1]).to.have.property('url').match(/http:\/\/cm\.mgid\.com\/i\.gif\?cbuster=\d+&gdpr_consent=consent1&gdpr=1&us_privacy=consent2/)
     });
   });
 
@@ -874,9 +874,9 @@ describe('Mgid bid adapter', function () {
       const sync = spec.getUserSyncs({iframeEnabled: false, pixelEnabled: true}, response, {consentString: 'consent1', gdprApplies: true}, {'consentString': 'consent2'}, {gppString: 'gpp'})
       expect(sync).to.have.length(2)
       expect(sync[0]).to.have.property('type', 'image')
-      expect(sync[0]).to.have.property('url').match(/http:\/\/cm\.mgid\.com\/i\.gif\?cdsp=1111&cbuster=\d+&consentData=consent1&gdprApplies=1&uspString=consent2&gppString=gpp&coppa=1/)
+      expect(sync[0]).to.have.property('url').match(/http:\/\/cm\.mgid\.com\/i\.gif\?cdsp=1111&cbuster=\d+&gdpr_consent=consent1&gdpr=1&us_privacy=consent2&gppString=gpp&coppa=1/)
       expect(sync[1]).to.have.property('type', 'image')
-      expect(sync[1]).to.have.property('url').match(/http:\/\/cm\.mgid\.com\/i\.gif\?cbuster=\d+&consentData=consent1&gdprApplies=1&uspString=consent2&gppString=gpp&coppa=1/)
+      expect(sync[1]).to.have.property('url').match(/http:\/\/cm\.mgid\.com\/i\.gif\?cbuster=\d+&gdpr_consent=consent1&gdpr=1&us_privacy=consent2&gppString=gpp&coppa=1/)
     });
   });