diff --git a/src/huggingface_hub/commands/user.py b/src/huggingface_hub/commands/user.py
index 41cecb77df..deb1cb7d2f 100644
--- a/src/huggingface_hub/commands/user.py
+++ b/src/huggingface_hub/commands/user.py
@@ -19,6 +19,7 @@
 
 from huggingface_hub.commands import BaseHuggingfaceCLICommand
 from huggingface_hub.constants import (
+    ENDPOINT,
     REPO_TYPES,
     REPO_TYPES_URL_PREFIXES,
     SPACES_SDK_TYPES,
@@ -194,6 +195,9 @@ def run(self):
             orgs = [org["name"] for org in info["orgs"]]
             if orgs:
                 print(ANSI.bold("orgs: "), ",".join(orgs))
+
+            if ENDPOINT != "https://huggingface.co":
+                print(f"Authenticated through private endpoint: {ENDPOINT}")
         except HTTPError as e:
             print(e)
             print(ANSI.red(e.response.text))