diff --git a/cmd/promxy/main.go b/cmd/promxy/main.go
index 893ad2c1f..6cc5be1f5 100644
--- a/cmd/promxy/main.go
+++ b/cmd/promxy/main.go
@@ -73,8 +73,11 @@ type cliOpts struct {
 	QueryMaxSamples     int           `long:"query.max-samples" description:"Maximum number of samples a single query can load into memory. Note that queries will fail if they would load more samples than this into memory, so this also limits the number of samples a query can return." default:"50000000"`
 	QueryLookbackDelta  time.Duration `long:"query.lookback-delta" description:"The maximum lookback duration for retrieving metrics during expression evaluations." default:"5m"`
 
-	NotificationQueueCapacity int    `long:"alertmanager.notification-queue-capacity" description:"The capacity of the queue for pending alert manager notifications." default:"10000"`
-	AccessLogDestination      string `long:"access-log-destination" description:"where to log access logs, options (none, stderr, stdout)" default:"stdout"`
+	NotificationQueueCapacity int           `long:"alertmanager.notification-queue-capacity" description:"The capacity of the queue for pending alert manager notifications." default:"10000"`
+	AccessLogDestination      string        `long:"access-log-destination" description:"where to log access logs, options (none, stderr, stdout)" default:"stdout"`
+	ForOutageTolerance        time.Duration `long:"rules.alert.for-outage-tolerance" description:"Max time to tolerate prometheus outage for restoring for state of alert." default:"1h"`
+	ForGracePeriod            time.Duration `long:"rules.alert.for-grace-period" description:"Minimum duration between alert and restored for state. This is maintained only for alerts with configured for time greater than grace period." default:"10m"`
+	ResendDelay               time.Duration `long:"rules.alert.resend-delay" description:"Minimum amount of time to wait before resending an alert to Alertmanager." default:"1m"`
 
 	ShutdownDelay   time.Duration `long:"http.shutdown-delay" description:"time to wait before shutting down the http server, this allows for a grace period for upstreams (e.g. LoadBalancers) to discover the new stopping status through healthchecks" default:"10s"`
 	ShutdownTimeout time.Duration `long:"http.shutdown-timeout" description:"max time to wait for a graceful shutdown of the HTTP server" default:"60s"`
@@ -235,13 +238,17 @@ func main() {
 	}()
 
 	ruleManager := rules.NewManager(&rules.ManagerOptions{
-		Context:     ctx,         // base context for all background tasks
-		ExternalURL: externalUrl, // URL listed as URL for "who fired this alert"
-		QueryFunc:   rules.EngineQueryFunc(engine, proxyStorage),
-		NotifyFunc:  sendAlerts(notifierManager, externalUrl.String()),
-		TSDB:        noop.NewNoopStorage(), // TODO: use remote_read?
-		Appendable:  proxyStorage,
-		Logger:      logger,
+		Context:         ctx,         // base context for all background tasks
+		ExternalURL:     externalUrl, // URL listed as URL for "who fired this alert"
+		QueryFunc:       rules.EngineQueryFunc(engine, proxyStorage),
+		NotifyFunc:      sendAlerts(notifierManager, externalUrl.String()),
+		TSDB:            noop.NewNoopStorage(), // TODO: use remote_read?
+		Appendable:      proxyStorage,
+		Logger:          logger,
+		Registerer:      prometheus.DefaultRegisterer,
+		OutageTolerance: opts.ForOutageTolerance,
+		ForGracePeriod:  opts.ForGracePeriod,
+		ResendDelay:     opts.ResendDelay,
 	})
 	go ruleManager.Run()