diff --git a/src/main/java/jenkins/branch/OrganizationFolder.java b/src/main/java/jenkins/branch/OrganizationFolder.java
index 6a94d206..4e8e0bb3 100644
--- a/src/main/java/jenkins/branch/OrganizationFolder.java
+++ b/src/main/java/jenkins/branch/OrganizationFolder.java
@@ -98,6 +98,8 @@
 import jenkins.scm.api.metadata.ObjectMetadataAction;
 import jenkins.scm.impl.SingleSCMNavigator;
 import jenkins.scm.impl.UncategorizedSCMSourceCategory;
+import net.sf.json.JSONObject;
+
 import org.acegisecurity.AccessDeniedException;
 import org.acegisecurity.Authentication;
 import org.apache.commons.io.Charsets;
@@ -142,6 +144,13 @@ public final class OrganizationFolder extends ComputedFolder<MultiBranchProject<
      */
     private DescribableList<BranchBuildStrategy, BranchBuildStrategyDescriptor> buildStrategies = new DescribableList<>(this);
 
+    /**
+     * The branches properties.
+     *
+     * @since 2.5.9
+     */
+    private BranchPropertyStrategy strategy;
+
     /**
      * The persisted state maintained outside of the config file.
      *
@@ -163,6 +172,13 @@ public final class OrganizationFolder extends ComputedFolder<MultiBranchProject<
      */
     private transient String facDigest;
 
+    /**
+     * The {@link #propertyStrategy} digest used to detect if we need to trigger a rescan on save.
+     *
+     * @since 2.5.9
+     */
+    private transient String propsDigest;
+
     /**
      * The {@link #buildStrategies} digest used to detect if we need to trigger a rescan on save.
      *
@@ -266,6 +282,11 @@ public void onLoad(ItemGroup<? extends Item> parent, String name) throws IOExcep
             } catch (XStreamException e) {
                 facDigest = null;
             }
+            try {
+                propsDigest = Util.getDigestOf(Items.XSTREAM2.toXML(strategy));
+            } catch (XStreamException e) {
+                propsDigest = null;
+            }
             try {
                 bbsDigest = Util.getDigestOf(Items.XSTREAM2.toXML(buildStrategies));
             } catch (XStreamException e) {
@@ -334,6 +355,26 @@ public DescribableList<MultiBranchProjectFactory,MultiBranchProjectFactoryDescri
         return projectFactories;
     }
 
+    /**
+     * Gets the strategy.
+     *
+     * @return the strategy.
+     * @since 2.5.9
+     */
+    public BranchPropertyStrategy getStrategy() {
+        return strategy != null ? strategy : new DefaultBranchPropertyStrategy(new BranchProperty[0]);
+    }
+
+    /**
+     * Sets the branch property strategy.
+     *
+     * @param strategy chosen.
+     * @since 2.5.9
+     */
+    public void setStrategy(BranchPropertyStrategy strategy) {
+        this.strategy = strategy;
+    }
+
     /**
      * The {@link BranchBuildStrategy}s to apply.
      *
@@ -350,9 +391,13 @@ public DescribableList<BranchBuildStrategy, BranchBuildStrategyDescriptor> getBu
     @Override
     protected void submit(StaplerRequest req, StaplerResponse rsp) throws IOException, ServletException, Descriptor.FormException {
         super.submit(req, rsp);
-        navigators.rebuildHetero(req, req.getSubmittedForm(), ExtensionList.lookup(SCMNavigatorDescriptor.class), "navigators");
-        projectFactories.rebuildHetero(req, req.getSubmittedForm(), ExtensionList.lookup(MultiBranchProjectFactoryDescriptor.class), "projectFactories");
-        buildStrategies.rebuildHetero(req, req.getSubmittedForm(), ExtensionList.lookup(BranchBuildStrategyDescriptor.class), "buildStrategies");
+
+        JSONObject json = req.getSubmittedForm();
+        navigators.rebuildHetero(req, json, ExtensionList.lookup(SCMNavigatorDescriptor.class), "navigators");
+        projectFactories.rebuildHetero(req, json, ExtensionList.lookup(MultiBranchProjectFactoryDescriptor.class), "projectFactories");
+        buildStrategies.rebuildHetero(req, json, ExtensionList.lookup(BranchBuildStrategyDescriptor.class), "buildStrategies");
+        strategy = req.bindJSON(BranchPropertyStrategy.class, json.getJSONObject("strategy"));
+
         for (SCMNavigator n : navigators) {
             n.afterSave(this);
         }
@@ -368,6 +413,12 @@ protected void submit(StaplerRequest req, StaplerResponse rsp) throws IOExceptio
         } catch (XStreamException e) {
             facDigest = null;
         }
+        String propsDigest;
+        try {
+            propsDigest = Util.getDigestOf(Items.XSTREAM2.toXML(strategy));
+        } catch (XStreamException e) {
+            propsDigest = null;
+        }
         String bbsDigest;
         try {
             bbsDigest = Util.getDigestOf(Items.XSTREAM2.toXML(buildStrategies));
@@ -376,9 +427,11 @@ protected void submit(StaplerRequest req, StaplerResponse rsp) throws IOExceptio
         }
         recalculateAfterSubmitted(!StringUtils.equals(navDigest, this.navDigest));
         recalculateAfterSubmitted(!StringUtils.equals(facDigest, this.facDigest));
+        recalculateAfterSubmitted(!StringUtils.equals(propsDigest, this.propsDigest));
         recalculateAfterSubmitted(!StringUtils.equals(bbsDigest, this.bbsDigest));
         this.navDigest = navDigest;
         this.facDigest = facDigest;
+        this.propsDigest = propsDigest;
         this.bbsDigest = bbsDigest;
     }
 
@@ -730,6 +783,16 @@ public String getCategoryId() {
             return "nested-projects";
         }
 
+        /**
+         * Gets all the {@link BranchPropertyStrategyDescriptor} instances applicable to the specified project and source.
+         *
+         * @return all the {@link BranchPropertyStrategyDescriptor} instances  applicable to the specified project and
+         *         source.
+         */
+        public List<BranchPropertyStrategyDescriptor> propertyStrategyDescriptors() {
+            return BranchPropertyStrategyDescriptor.all();
+        }
+
         /**
          * A description of this {@link OrganizationFolder}.
          *
@@ -1388,10 +1451,9 @@ private List<BranchSource> createBranchSources() {
                     for (SCMSource source : sources) {
                         BranchSource branchSource = new BranchSource(source);
                         branchSource.setBuildStrategies(buildStrategies);
-                        // TODO do we want/need a more general BranchPropertyStrategyFactory?
+                        branchSource.setStrategy(strategy); 
                         branchSources.add(branchSource);
                     }
-                    sources = null; // make sure complete gets called just once
                     return branchSources;
                 }
 
diff --git a/src/main/resources/jenkins/branch/OrganizationFolder/configure-entries.jelly b/src/main/resources/jenkins/branch/OrganizationFolder/configure-entries.jelly
index 1bbf53c9..c4aada43 100644
--- a/src/main/resources/jenkins/branch/OrganizationFolder/configure-entries.jelly
+++ b/src/main/resources/jenkins/branch/OrganizationFolder/configure-entries.jelly
@@ -23,7 +23,7 @@
  ~ THE SOFTWARE.
  -->
 <?jelly escape-by-default='true'?>
-<j:jelly xmlns:j="jelly:core" xmlns:f="/lib/form" xmlns:st="jelly:stapler">
+<j:jelly xmlns:j="jelly:core" xmlns:f="/lib/form" xmlns:st="jelly:stapler" xmlns:branch="/lib/branch-api">
   <f:section title="${%Projects}">
     <j:choose>
       <j:when test="${instance.singleOrigin}">
@@ -48,6 +48,12 @@
     <f:entry field="projectFactories" title="${%Project Recognizers}">
       <f:repeatableHeteroProperty field="projectFactories" hasHeader="true" />
     </f:entry>
+    <j:set var="descriptors" value="${descriptor.propertyStrategyDescriptors()}"/>
+    <j:if test="${!descriptors.isEmpty()}">
+      <f:block>
+        <branch:dropdownDescriptorSelector field="strategy" title="Property strategy" descriptors="${descriptors}"/>
+      </f:block>
+    </j:if>
     <j:set var="descriptors" value="${descriptor.getPropertyType(instance,'buildStrategies').applicableItemDescriptors}"/>
     <j:if test="${!descriptors.isEmpty()}">
       <f:entry title="${%Build strategies}" help="${descriptor.getHelpFile('buildStrategies')}">
diff --git a/src/test/java/jenkins/branch/OrganizationFolderTest.java b/src/test/java/jenkins/branch/OrganizationFolderTest.java
index d619a045..76a9c53d 100644
--- a/src/test/java/jenkins/branch/OrganizationFolderTest.java
+++ b/src/test/java/jenkins/branch/OrganizationFolderTest.java
@@ -29,11 +29,14 @@
 import hudson.ExtensionList;
 import hudson.model.Item;
 import hudson.model.ItemGroup;
+import hudson.model.ParameterDefinition;
 import hudson.model.Result;
+import hudson.model.StringParameterDefinition;
 import hudson.model.TaskListener;
 import hudson.model.View;
 import hudson.scm.NullSCM;
 import hudson.security.Permission;
+import integration.harness.BasicMultiBranchProject;
 import integration.harness.BasicMultiBranchProjectFactory;
 import java.io.IOException;
 import java.util.Arrays;
@@ -75,6 +78,22 @@
 
 public class OrganizationFolderTest {
 
+    public static class OrganizationFolderBranchProperty extends ParameterDefinitionBranchProperty {
+
+        @DataBoundConstructor
+        public OrganizationFolderBranchProperty() {
+            super();
+        }
+
+        @TestExtension
+        public static class DescriptorImpl extends BranchPropertyDescriptor {
+            @Override
+            protected boolean isApplicable(MultiBranchProjectDescriptor projectDescriptor) {
+                return projectDescriptor instanceof BasicMultiBranchProject.DescriptorImpl;
+            }
+        }
+    }
+
     @Rule
     public JenkinsRule r = new JenkinsRule();
 
@@ -103,6 +122,47 @@ public void configRoundTrip() throws Exception {
         }
     }
 
+    @Issue("JENKINS-48837")
+    @Test
+    public void verifyBranchPropertiesAppliedOnNewProjects() throws Exception {
+        try (MockSCMController c = MockSCMController.create()) {
+            c.createRepository("stuff");
+            OrganizationFolder top = r.jenkins.createProject(OrganizationFolder.class, "top");
+            List<MultiBranchProjectFactory> projectFactories = top.getProjectFactories();
+            assertEquals(1, projectFactories.size());
+            assertEquals(MockFactory.class, projectFactories.get(0).getClass());
+            top.getNavigators().add(new SingleSCMNavigator("stuff",
+                    Collections.<SCMSource>singletonList(new SingleSCMSource("stuffy",
+                            new MockSCM(c, "stuff", new MockSCMHead("master"), null))))
+                    );
+            OrganizationFolderBranchProperty instance = new OrganizationFolderBranchProperty();
+            instance.setParameterDefinitions(Collections.<ParameterDefinition>singletonList(
+                    new StringParameterDefinition("PARAM_STR", "PARAM_DEFAULT_0812673", "The param")
+                    ));
+            top.setStrategy(new DefaultBranchPropertyStrategy(new BranchProperty[] { instance }));
+            top = r.configRoundtrip(top);
+
+            top.scheduleBuild(0);
+            r.waitUntilNoActivity();
+
+            // get the child project produced by the factory after scan
+            MultiBranchImpl prj = (MultiBranchImpl) top.getItem("stuff");
+            // verify new multibranch project have branch properties inherited from folder
+            assertThat(prj.getSources().get(0).getStrategy(), instanceOf(DefaultBranchPropertyStrategy.class));
+            DefaultBranchPropertyStrategy strategy = (DefaultBranchPropertyStrategy) prj.getSources().get(0).getStrategy();
+            assertThat(strategy.getProps().get(0), instanceOf(OrganizationFolderBranchProperty.class));
+            OrganizationFolderBranchProperty property = (OrganizationFolderBranchProperty) strategy.getProps().get(0);
+            assertThat(property.getParameterDefinitions(), contains(
+                    allOf(
+                            instanceOf(StringParameterDefinition.class),
+                            hasProperty("name", is("PARAM_STR")),
+                            hasProperty("defaultValue", is("PARAM_DEFAULT_0812673")),
+                            hasProperty("description", is("The param"))
+                    )
+            ));
+        }
+    }
+
     @Test
     @Issue("JENKINS-31516")
     public void indexChildrenOnOrganizationFolderIndex() throws Exception {