diff --git a/CHANGELOG.md b/CHANGELOG.md
index d68df0efdee3..69045f40698f 100644
--- a/CHANGELOG.md
+++ b/CHANGELOG.md
@@ -6,6 +6,7 @@
 - `[expect]`: Improve report when matcher fails, part 8 ([#7876](https://github.com/facebook/jest/pull/7876))
 - `[expect]`: Improve report when matcher fails, part 9 ([#7940](https://github.com/facebook/jest/pull/7940))
 - `[expect]`: Improve report when matcher fails, part 10 ([#7960](https://github.com/facebook/jest/pull/7960))
+- `[expect]`: Improve report when matcher fails, part 11 ([#8008](https://github.com/facebook/jest/pull/8008))
 - `[pretty-format]` Support `React.memo` ([#7891](https://github.com/facebook/jest/pull/7891))
 - `[jest-config]` Print error information on preset normalization error ([#7935](https://github.com/facebook/jest/pull/7935))
 
diff --git a/packages/expect/src/__tests__/__snapshots__/matchers.test.js.snap b/packages/expect/src/__tests__/__snapshots__/matchers.test.js.snap
index d576cdbad479..34eb6775a7af 100644
--- a/packages/expect/src/__tests__/__snapshots__/matchers.test.js.snap
+++ b/packages/expect/src/__tests__/__snapshots__/matchers.test.js.snap
@@ -1624,49 +1624,49 @@ Expected has value: <green>null</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '"11112111"' contains '"2"' 1`] = `
-"<dim>expect(</><red>string</><dim>).</>not<dim>.toContain(</><green>value</><dim>) // indexOf</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContain<dim>(</><green>expected</><dim>) // indexOf</>
 
-Expected value:  <green>\\"2\\"</>
-Received string: <red>\\"11112111\\"</>"
+Expected substring: not <green>\\"2\\"</>
+Received string:        <red>\\"1111<inverse>2</>111\\"</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '"abcdef"' contains '"abc"' 1`] = `
-"<dim>expect(</><red>string</><dim>).</>not<dim>.toContain(</><green>value</><dim>) // indexOf</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContain<dim>(</><green>expected</><dim>) // indexOf</>
 
-Expected value:  <green>\\"abc\\"</>
-Received string: <red>\\"abcdef\\"</>"
+Expected substring: not <green>\\"abc\\"</>
+Received string:        <red>\\"<inverse>abc</>def\\"</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '["a", "b", "c", "d"]' contains '"a"' 1`] = `
-"<dim>expect(</><red>array</><dim>).</>not<dim>.toContain(</><green>value</><dim>) // indexOf</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContain<dim>(</><green>expected</><dim>) // indexOf</>
 
-Expected value: <green>\\"a\\"</>
-Received array: <red>[\\"a\\", \\"b\\", \\"c\\", \\"d\\"]</>"
+Expected value: not <green>\\"a\\"</>
+Received array:     <red>[<inverse>\\"a\\"</>, \\"b\\", \\"c\\", \\"d\\"]</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '["a", "b", "c", "d"]' contains a value equal to '"a"' 1`] = `
-"<dim>expect(</><red>array</><dim>).</>not<dim>.toContainEqual(</><green>value</><dim>) // deep equality</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContainEqual<dim>(</><green>expected</><dim>) // deep equality</>
 
-Expected value: <green>\\"a\\"</>
-Received array: <red>[\\"a\\", \\"b\\", \\"c\\", \\"d\\"]</>"
+Expected value: not <green>\\"a\\"</>
+Received array:     <red>[<inverse>\\"a\\"</>, \\"b\\", \\"c\\", \\"d\\"]</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '[{"a": "b"}, {"a": "c"}]' contains a value equal to '{"a": "b"}' 1`] = `
-"<dim>expect(</><red>array</><dim>).</>not<dim>.toContainEqual(</><green>value</><dim>) // deep equality</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContainEqual<dim>(</><green>expected</><dim>) // deep equality</>
 
-Expected value: <green>{\\"a\\": \\"b\\"}</>
-Received array: <red>[{\\"a\\": \\"b\\"}, {\\"a\\": \\"c\\"}]</>"
+Expected value: not <green>{\\"a\\": \\"b\\"}</>
+Received array:     <red>[<inverse>{\\"a\\": \\"b\\"}</>, {\\"a\\": \\"c\\"}]</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '[{"a": "b"}, {"a": "c"}]' does not contain a value equal to'{"a": "d"}' 1`] = `
-"<dim>expect(</><red>array</><dim>).toContainEqual(</><green>value</><dim>) // deep equality</>
+"<dim>expect(</><red>received</><dim>).</>toContainEqual<dim>(</><green>expected</><dim>) // deep equality</>
 
 Expected value: <green>{\\"a\\": \\"d\\"}</>
 Received array: <red>[{\\"a\\": \\"b\\"}, {\\"a\\": \\"c\\"}]</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '[{}, []]' does not contain '[]' 1`] = `
-"<dim>expect(</><red>array</><dim>).toContain(</><green>value</><dim>) // indexOf</>
+"<dim>expect(</><red>received</><dim>).</>toContain<dim>(</><green>expected</><dim>) // indexOf</>
 
 Expected value: <green>[]</>
 Received array: <red>[{}, []]</>
@@ -1675,7 +1675,7 @@ Received array: <red>[{}, []]</>
 `;
 
 exports[`.toContain(), .toContainEqual() '[{}, []]' does not contain '{}' 1`] = `
-"<dim>expect(</><red>array</><dim>).toContain(</><green>value</><dim>) // indexOf</>
+"<dim>expect(</><red>received</><dim>).</>toContain<dim>(</><green>expected</><dim>) // indexOf</>
 
 Expected value: <green>{}</>
 Received array: <red>[{}, []]</>
@@ -1684,105 +1684,105 @@ Received array: <red>[{}, []]</>
 `;
 
 exports[`.toContain(), .toContainEqual() '[0, 1]' contains '1' 1`] = `
-"<dim>expect(</><red>object</><dim>).</>not<dim>.toContain(</><green>value</><dim>) // indexOf</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContain<dim>(</><green>expected</><dim>) // indexOf</>
 
-Expected value:  <green>1</>
-Received object: <red>[0, 1]</>"
+Expected value:  not <green>1</>
+Received object:     <red>[0, 1]</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '[0, 1]' contains a value equal to '1' 1`] = `
-"<dim>expect(</><red>object</><dim>).</>not<dim>.toContainEqual(</><green>value</><dim>) // deep equality</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContainEqual<dim>(</><green>expected</><dim>) // deep equality</>
 
-Expected value:  <green>1</>
-Received object: <red>[0, 1]</>"
+Expected value:  not <green>1</>
+Received object:     <red>[0, 1]</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '[1, 2, 3, 4]' contains '1' 1`] = `
-"<dim>expect(</><red>array</><dim>).</>not<dim>.toContain(</><green>value</><dim>) // indexOf</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContain<dim>(</><green>expected</><dim>) // indexOf</>
 
-Expected value: <green>1</>
-Received array: <red>[1, 2, 3, 4]</>"
+Expected value: not <green>1</>
+Received array:     <red>[<inverse>1</>, 2, 3, 4]</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '[1, 2, 3, 4]' contains a value equal to '1' 1`] = `
-"<dim>expect(</><red>array</><dim>).</>not<dim>.toContainEqual(</><green>value</><dim>) // deep equality</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContainEqual<dim>(</><green>expected</><dim>) // deep equality</>
 
-Expected value: <green>1</>
-Received array: <red>[1, 2, 3, 4]</>"
+Expected value: not <green>1</>
+Received array:     <red>[<inverse>1</>, 2, 3, 4]</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '[1, 2, 3]' does not contain '4' 1`] = `
-"<dim>expect(</><red>array</><dim>).toContain(</><green>value</><dim>) // indexOf</>
+"<dim>expect(</><red>received</><dim>).</>toContain<dim>(</><green>expected</><dim>) // indexOf</>
 
 Expected value: <green>4</>
 Received array: <red>[1, 2, 3]</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '[Symbol(a)]' contains 'Symbol(a)' 1`] = `
-"<dim>expect(</><red>array</><dim>).</>not<dim>.toContain(</><green>value</><dim>) // indexOf</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContain<dim>(</><green>expected</><dim>) // indexOf</>
 
-Expected value: <green>Symbol(a)</>
-Received array: <red>[Symbol(a)]</>"
+Expected value: not <green>Symbol(a)</>
+Received array:     <red>[<inverse>Symbol(a)</>]</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '[Symbol(a)]' contains a value equal to 'Symbol(a)' 1`] = `
-"<dim>expect(</><red>array</><dim>).</>not<dim>.toContainEqual(</><green>value</><dim>) // deep equality</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContainEqual<dim>(</><green>expected</><dim>) // deep equality</>
 
-Expected value: <green>Symbol(a)</>
-Received array: <red>[Symbol(a)]</>"
+Expected value: not <green>Symbol(a)</>
+Received array:     <red>[<inverse>Symbol(a)</>]</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '[null, undefined]' does not contain '1' 1`] = `
-"<dim>expect(</><red>array</><dim>).toContain(</><green>value</><dim>) // indexOf</>
+"<dim>expect(</><red>received</><dim>).</>toContain<dim>(</><green>expected</><dim>) // indexOf</>
 
 Expected value: <green>1</>
 Received array: <red>[null, undefined]</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '[undefined, null]' contains 'null' 1`] = `
-"<dim>expect(</><red>array</><dim>).</>not<dim>.toContain(</><green>value</><dim>) // indexOf</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContain<dim>(</><green>expected</><dim>) // indexOf</>
 
-Expected value: <green>null</>
-Received array: <red>[undefined, null]</>"
+Expected value: not <green>null</>
+Received array:     <red>[undefined, <inverse>null</>]</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '[undefined, null]' contains 'undefined' 1`] = `
-"<dim>expect(</><red>array</><dim>).</>not<dim>.toContain(</><green>value</><dim>) // indexOf</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContain<dim>(</><green>expected</><dim>) // indexOf</>
 
-Expected value: <green>undefined</>
-Received array: <red>[undefined, null]</>"
+Expected value: not <green>undefined</>
+Received array:     <red>[<inverse>undefined</>, null]</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '[undefined, null]' contains a value equal to 'null' 1`] = `
-"<dim>expect(</><red>array</><dim>).</>not<dim>.toContainEqual(</><green>value</><dim>) // deep equality</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContainEqual<dim>(</><green>expected</><dim>) // deep equality</>
 
-Expected value: <green>null</>
-Received array: <red>[undefined, null]</>"
+Expected value: not <green>null</>
+Received array:     <red>[undefined, <inverse>null</>]</>"
 `;
 
 exports[`.toContain(), .toContainEqual() '[undefined, null]' contains a value equal to 'undefined' 1`] = `
-"<dim>expect(</><red>array</><dim>).</>not<dim>.toContainEqual(</><green>value</><dim>) // deep equality</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContainEqual<dim>(</><green>expected</><dim>) // deep equality</>
 
-Expected value: <green>undefined</>
-Received array: <red>[undefined, null]</>"
+Expected value: not <green>undefined</>
+Received array:     <red>[<inverse>undefined</>, null]</>"
 `;
 
 exports[`.toContain(), .toContainEqual() 'Set {"abc", "def"}' contains '"abc"' 1`] = `
-"<dim>expect(</><red>set</><dim>).</>not<dim>.toContain(</><green>value</><dim>) // indexOf</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContain<dim>(</><green>expected</><dim>) // indexOf</>
 
-Expected value: <green>\\"abc\\"</>
-Received set:   <red>Set {\\"abc\\", \\"def\\"}</>"
+Expected value: not <green>\\"abc\\"</>
+Received set:       <red>Set {\\"abc\\", \\"def\\"}</>"
 `;
 
 exports[`.toContain(), .toContainEqual() 'Set {1, 2, 3, 4}' contains a value equal to '1' 1`] = `
-"<dim>expect(</><red>set</><dim>).</>not<dim>.toContainEqual(</><green>value</><dim>) // deep equality</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toContainEqual<dim>(</><green>expected</><dim>) // deep equality</>
 
-Expected value: <green>1</>
-Received set:   <red>Set {1, 2, 3, 4}</>"
+Expected value: not <green>1</>
+Received set:       <red>Set {1, 2, 3, 4}</>"
 `;
 
 exports[`.toContain(), .toContainEqual() error cases 1`] = `
-"<dim>expect(</><red>received</><dim>).toContain(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toContain<dim>(</><green>expected</><dim>) // indexOf</>
 
 <bold>Matcher error</>: <red>received</> value must not be null nor undefined
 
@@ -1790,7 +1790,7 @@ Received has value: <red>null</>"
 `;
 
 exports[`.toContain(), .toContainEqual() error cases for toContainEqual 1`] = `
-"<dim>expect(</><red>received</><dim>).toContainEqual(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toContainEqual<dim>(</><green>expected</><dim>) // deep equality</>
 
 <bold>Matcher error</>: <red>received</> value must not be null nor undefined
 
@@ -3271,25 +3271,21 @@ With a value of:
 `;
 
 exports[`.toMatch() {pass: true} expect(Foo bar).toMatch(/^foo/i) 1`] = `
-"<dim>expect(</><red>received</><dim>).not.toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toMatch<dim>(</><green>expected</><dim>)</>
 
-Expected value not to match:
-  <green>/^foo/i</>
-Received:
-  <red>\\"Foo bar\\"</>"
+Expected pattern: not <green>/^foo/i</>
+Received string:      <red>\\"<inverse>Foo</> bar\\"</>"
 `;
 
 exports[`.toMatch() {pass: true} expect(foo).toMatch(foo) 1`] = `
-"<dim>expect(</><red>received</><dim>).not.toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>not<dim>.</>toMatch<dim>(</><green>expected</><dim>)</>
 
-Expected value not to match:
-  <green>\\"foo\\"</>
-Received:
-  <red>\\"foo\\"</>"
+Expected substring: not <green>\\"foo\\"</>
+Received string:        <red>\\"<inverse>foo</>\\"</>"
 `;
 
 exports[`.toMatch() throws if non String actual value passed: [/foo/i, "foo"] 1`] = `
-"<dim>expect(</><red>received</><dim>).toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toMatch<dim>(</><green>expected</><dim>)</>
 
 <bold>Matcher error</>: <red>received</> value must be a string
 
@@ -3298,7 +3294,7 @@ Received has value: <red>/foo/i</>"
 `;
 
 exports[`.toMatch() throws if non String actual value passed: [[], "foo"] 1`] = `
-"<dim>expect(</><red>received</><dim>).toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toMatch<dim>(</><green>expected</><dim>)</>
 
 <bold>Matcher error</>: <red>received</> value must be a string
 
@@ -3307,7 +3303,7 @@ Received has value: <red>[]</>"
 `;
 
 exports[`.toMatch() throws if non String actual value passed: [[Function anonymous], "foo"] 1`] = `
-"<dim>expect(</><red>received</><dim>).toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toMatch<dim>(</><green>expected</><dim>)</>
 
 <bold>Matcher error</>: <red>received</> value must be a string
 
@@ -3316,7 +3312,7 @@ Received has value: <red>[Function anonymous]</>"
 `;
 
 exports[`.toMatch() throws if non String actual value passed: [{}, "foo"] 1`] = `
-"<dim>expect(</><red>received</><dim>).toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toMatch<dim>(</><green>expected</><dim>)</>
 
 <bold>Matcher error</>: <red>received</> value must be a string
 
@@ -3325,7 +3321,7 @@ Received has value: <red>{}</>"
 `;
 
 exports[`.toMatch() throws if non String actual value passed: [1, "foo"] 1`] = `
-"<dim>expect(</><red>received</><dim>).toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toMatch<dim>(</><green>expected</><dim>)</>
 
 <bold>Matcher error</>: <red>received</> value must be a string
 
@@ -3334,7 +3330,7 @@ Received has value: <red>1</>"
 `;
 
 exports[`.toMatch() throws if non String actual value passed: [true, "foo"] 1`] = `
-"<dim>expect(</><red>received</><dim>).toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toMatch<dim>(</><green>expected</><dim>)</>
 
 <bold>Matcher error</>: <red>received</> value must be a string
 
@@ -3343,7 +3339,7 @@ Received has value: <red>true</>"
 `;
 
 exports[`.toMatch() throws if non String actual value passed: [undefined, "foo"] 1`] = `
-"<dim>expect(</><red>received</><dim>).toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toMatch<dim>(</><green>expected</><dim>)</>
 
 <bold>Matcher error</>: <red>received</> value must be a string
 
@@ -3351,7 +3347,7 @@ Received has value: <red>undefined</>"
 `;
 
 exports[`.toMatch() throws if non String/RegExp expected value passed: ["foo", []] 1`] = `
-"<dim>expect(</><red>received</><dim>).toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toMatch<dim>(</><green>expected</><dim>)</>
 
 <bold>Matcher error</>: <green>expected</> value must be a string or regular expression
 
@@ -3360,7 +3356,7 @@ Expected has value: <green>[]</>"
 `;
 
 exports[`.toMatch() throws if non String/RegExp expected value passed: ["foo", [Function anonymous]] 1`] = `
-"<dim>expect(</><red>received</><dim>).toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toMatch<dim>(</><green>expected</><dim>)</>
 
 <bold>Matcher error</>: <green>expected</> value must be a string or regular expression
 
@@ -3369,7 +3365,7 @@ Expected has value: <green>[Function anonymous]</>"
 `;
 
 exports[`.toMatch() throws if non String/RegExp expected value passed: ["foo", {}] 1`] = `
-"<dim>expect(</><red>received</><dim>).toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toMatch<dim>(</><green>expected</><dim>)</>
 
 <bold>Matcher error</>: <green>expected</> value must be a string or regular expression
 
@@ -3378,7 +3374,7 @@ Expected has value: <green>{}</>"
 `;
 
 exports[`.toMatch() throws if non String/RegExp expected value passed: ["foo", 1] 1`] = `
-"<dim>expect(</><red>received</><dim>).toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toMatch<dim>(</><green>expected</><dim>)</>
 
 <bold>Matcher error</>: <green>expected</> value must be a string or regular expression
 
@@ -3387,7 +3383,7 @@ Expected has value: <green>1</>"
 `;
 
 exports[`.toMatch() throws if non String/RegExp expected value passed: ["foo", true] 1`] = `
-"<dim>expect(</><red>received</><dim>).toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toMatch<dim>(</><green>expected</><dim>)</>
 
 <bold>Matcher error</>: <green>expected</> value must be a string or regular expression
 
@@ -3396,7 +3392,7 @@ Expected has value: <green>true</>"
 `;
 
 exports[`.toMatch() throws if non String/RegExp expected value passed: ["foo", undefined] 1`] = `
-"<dim>expect(</><red>received</><dim>).toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toMatch<dim>(</><green>expected</><dim>)</>
 
 <bold>Matcher error</>: <green>expected</> value must be a string or regular expression
 
@@ -3404,21 +3400,17 @@ Expected has value: <green>undefined</>"
 `;
 
 exports[`.toMatch() throws: [bar, /foo/] 1`] = `
-"<dim>expect(</><red>received</><dim>).toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toMatch<dim>(</><green>expected</><dim>)</>
 
-Expected value to match:
-  <green>/foo/</>
-Received:
-  <red>\\"bar\\"</>"
+Expected pattern: <green>/foo/</>
+Received string:  <red>\\"bar\\"</>"
 `;
 
 exports[`.toMatch() throws: [bar, foo] 1`] = `
-"<dim>expect(</><red>received</><dim>).toMatch(</><green>expected</><dim>)</>
+"<dim>expect(</><red>received</><dim>).</>toMatch<dim>(</><green>expected</><dim>)</>
 
-Expected value to match:
-  <green>\\"foo\\"</>
-Received:
-  <red>\\"bar\\"</>"
+Expected substring: <green>\\"foo\\"</>
+Received string:    <red>\\"bar\\"</>"
 `;
 
 exports[`.toStrictEqual() matches the expected snapshot when it fails 1`] = `
diff --git a/packages/expect/src/matchers.ts b/packages/expect/src/matchers.ts
index e76bd64c63c6..bad0f0424f36 100644
--- a/packages/expect/src/matchers.ts
+++ b/packages/expect/src/matchers.ts
@@ -7,7 +7,6 @@
  */
 
 import getType from 'jest-get-type';
-import {escapeStrForRegex} from 'jest-regex-util';
 import {
   EXPECTED_COLOR,
   RECEIVED_COLOR,
@@ -26,6 +25,11 @@ import {
   MatcherHintOptions,
 } from 'jest-matcher-utils';
 import {MatchersObject, MatcherState} from './types';
+import {
+  printReceivedArrayContainExpectedItem,
+  printReceivedStringContainExpectedResult,
+  printReceivedStringContainExpectedSubstring,
+} from './print';
 import {
   getObjectSubset,
   getPath,
@@ -368,57 +372,84 @@ const matchers: MatchersObject = {
 
   toContain(
     this: MatcherState,
-    collection: ContainIterable | string,
-    value: unknown,
+    received: ContainIterable | string,
+    expected: unknown,
   ) {
-    const collectionType = getType(collection);
+    const isNot = this.isNot;
+    const options: MatcherHintOptions = {
+      comment: 'indexOf',
+      isNot,
+      promise: this.promise,
+    };
 
-    let converted: any = null;
-    if (Array.isArray(collection) || typeof collection === 'string') {
-      // strings have `indexOf` so we don't need to convert
-      // arrays have `indexOf` and we don't want to make a copy
-      converted = collection;
-    } else {
-      try {
-        converted = Array.from(collection);
-      } catch (e) {
-        throw new Error(
-          matcherErrorMessage(
-            matcherHint('.toContain', undefined, undefined, {
-              isNot: this.isNot,
-            }),
-            `${RECEIVED_COLOR(
-              'received',
-            )} value must not be null nor undefined`,
-            printWithType('Received', collection, printReceived),
-          ),
+    if (received == null) {
+      throw new Error(
+        matcherErrorMessage(
+          matcherHint('toContain', undefined, undefined, options),
+          `${RECEIVED_COLOR('received')} value must not be null nor undefined`,
+          printWithType('Received', received, printReceived),
+        ),
+      );
+    }
+
+    if (typeof received === 'string') {
+      const index = received.indexOf(String(expected));
+      const pass = index !== -1;
+
+      const message = () => {
+        const labelExpected = `Expected ${
+          typeof expected === 'string' ? 'substring' : 'value'
+        }`;
+        const labelReceived = 'Received string';
+        const printLabel = getLabelPrinter(labelExpected, labelReceived);
+
+        return (
+          matcherHint('toContain', undefined, undefined, options) +
+          '\n\n' +
+          `${printLabel(labelExpected)}${isNot ? 'not ' : ''}${printExpected(
+            expected,
+          )}\n` +
+          `${printLabel(labelReceived)}${isNot ? '    ' : ''}${
+            isNot
+              ? printReceivedStringContainExpectedSubstring(
+                  received,
+                  index,
+                  String(expected).length,
+                )
+              : printReceived(received)
+          }`
         );
-      }
+      };
+
+      return {message, pass};
     }
-    // At this point, we're either a string or an Array,
-    // which was converted from an array-like structure.
-    const pass = converted.indexOf(value) != -1;
+
+    const indexable = Array.from(received);
+    const index = indexable.indexOf(expected);
+    const pass = index !== -1;
+
     const message = () => {
-      const stringExpected = 'Expected value';
-      const stringReceived = `Received ${collectionType}`;
-      const printLabel = getLabelPrinter(stringExpected, stringReceived);
-      const suggestToContainEqual =
-        !pass &&
-        converted !== null &&
-        typeof converted !== 'string' &&
-        converted instanceof Array &&
-        converted.findIndex(item => equals(item, value, [iterableEquality])) !==
-          -1;
+      const labelExpected = 'Expected value';
+      const labelReceived = `Received ${getType(received)}`;
+      const printLabel = getLabelPrinter(labelExpected, labelReceived);
 
       return (
-        matcherHint('.toContain', collectionType, 'value', {
-          comment: 'indexOf',
-          isNot: this.isNot,
-        }) +
+        matcherHint('toContain', undefined, undefined, options) +
         '\n\n' +
-        `${printLabel(stringExpected)}${printExpected(value)}\n` +
-        `${printLabel(stringReceived)}${printReceived(collection)}` +
-        (suggestToContainEqual ? `\n\n${SUGGEST_TO_CONTAIN_EQUAL}` : '')
+        `${printLabel(labelExpected)}${isNot ? 'not ' : ''}${printExpected(
+          expected,
+        )}\n` +
+        `${printLabel(labelReceived)}${isNot ? '    ' : ''}${
+          isNot && Array.isArray(received)
+            ? printReceivedArrayContainExpectedItem(received, index)
+            : printReceived(received)
+        }` +
+        (!isNot &&
+        indexable.findIndex(item =>
+          equals(item, expected, [iterableEquality]),
+        ) !== -1
+          ? `\n\n${SUGGEST_TO_CONTAIN_EQUAL}`
+          : '')
       );
     };
 
@@ -427,47 +458,47 @@ const matchers: MatchersObject = {
 
   toContainEqual(
     this: MatcherState,
-    collection: ContainIterable,
-    value: unknown,
+    received: ContainIterable,
+    expected: unknown,
   ) {
-    const collectionType = getType(collection);
-    let converted = null;
-    if (Array.isArray(collection)) {
-      converted = collection;
-    } else {
-      try {
-        converted = Array.from(collection);
-      } catch (e) {
-        throw new Error(
-          matcherErrorMessage(
-            matcherHint('.toContainEqual', undefined, undefined, {
-              isNot: this.isNot,
-            }),
-            `${RECEIVED_COLOR(
-              'received',
-            )} value must not be null nor undefined`,
-            printWithType('Received', collection, printReceived),
-          ),
-        );
-      }
+    const isNot = this.isNot;
+    const options: MatcherHintOptions = {
+      comment: 'deep equality',
+      isNot,
+      promise: this.promise,
+    };
+
+    if (received == null) {
+      throw new Error(
+        matcherErrorMessage(
+          matcherHint('toContainEqual', undefined, undefined, options),
+          `${RECEIVED_COLOR('received')} value must not be null nor undefined`,
+          printWithType('Received', received, printReceived),
+        ),
+      );
     }
 
-    const pass =
-      converted.findIndex(item => equals(item, value, [iterableEquality])) !==
-      -1;
+    const index = Array.from(received).findIndex(item =>
+      equals(item, expected, [iterableEquality]),
+    );
+    const pass = index !== -1;
+
     const message = () => {
-      const stringExpected = 'Expected value';
-      const stringReceived = `Received ${collectionType}`;
-      const printLabel = getLabelPrinter(stringExpected, stringReceived);
+      const labelExpected = 'Expected value';
+      const labelReceived = `Received ${getType(received)}`;
+      const printLabel = getLabelPrinter(labelExpected, labelReceived);
 
       return (
-        matcherHint('.toContainEqual', collectionType, 'value', {
-          comment: 'deep equality',
-          isNot: this.isNot,
-        }) +
+        matcherHint('toContainEqual', undefined, undefined, options) +
         '\n\n' +
-        `${printLabel(stringExpected)}${printExpected(value)}\n` +
-        `${printLabel(stringReceived)}${printReceived(collection)}`
+        `${printLabel(labelExpected)}${isNot ? 'not ' : ''}${printExpected(
+          expected,
+        )}\n` +
+        `${printLabel(labelReceived)}${isNot ? '    ' : ''}${
+          isNot && Array.isArray(received)
+            ? printReceivedArrayContainExpectedItem(received, index)
+            : printReceived(received)
+        }`
       );
     };
 
@@ -655,12 +686,15 @@ const matchers: MatchersObject = {
   },
 
   toMatch(this: MatcherState, received: string, expected: string | RegExp) {
+    const options: MatcherHintOptions = {
+      isNot: this.isNot,
+      promise: this.promise,
+    };
+
     if (typeof received !== 'string') {
       throw new Error(
         matcherErrorMessage(
-          matcherHint('.toMatch', undefined, undefined, {
-            isNot: this.isNot,
-          }),
+          matcherHint('toMatch', undefined, undefined, options),
           `${RECEIVED_COLOR('received')} value must be a string`,
           printWithType('Received', received, printReceived),
         ),
@@ -673,9 +707,7 @@ const matchers: MatchersObject = {
     ) {
       throw new Error(
         matcherErrorMessage(
-          matcherHint('.toMatch', undefined, undefined, {
-            isNot: this.isNot,
-          }),
+          matcherHint('toMatch', undefined, undefined, options),
           `${EXPECTED_COLOR(
             'expected',
           )} value must be a string or regular expression`,
@@ -684,22 +716,45 @@ const matchers: MatchersObject = {
       );
     }
 
-    const pass = new RegExp(
-      typeof expected === 'string' ? escapeStrForRegex(expected) : expected,
-    ).test(received);
+    const pass =
+      typeof expected === 'string'
+        ? received.includes(expected)
+        : expected.test(received);
+
     const message = pass
       ? () =>
-          matcherHint('.not.toMatch') +
-          `\n\nExpected value not to match:\n` +
-          `  ${printExpected(expected)}` +
-          `\nReceived:\n` +
-          `  ${printReceived(received)}`
-      : () =>
-          matcherHint('.toMatch') +
-          `\n\nExpected value to match:\n` +
-          `  ${printExpected(expected)}` +
-          `\nReceived:\n` +
-          `  ${printReceived(received)}`;
+          typeof expected === 'string'
+            ? matcherHint('toMatch', undefined, undefined, options) +
+              '\n\n' +
+              `Expected substring: not ${printExpected(expected)}\n` +
+              `Received string:        ${printReceivedStringContainExpectedSubstring(
+                received,
+                received.indexOf(expected),
+                expected.length,
+              )}`
+            : matcherHint('toMatch', undefined, undefined, options) +
+              '\n\n' +
+              `Expected pattern: not ${printExpected(expected)}\n` +
+              `Received string:      ${printReceivedStringContainExpectedResult(
+                received,
+                typeof expected.exec === 'function'
+                  ? expected.exec(received)
+                  : null,
+              )}`
+      : () => {
+          const labelExpected = `Expected ${
+            typeof expected === 'string' ? 'substring' : 'pattern'
+          }`;
+          const labelReceived = 'Received string';
+          const printLabel = getLabelPrinter(labelExpected, labelReceived);
+
+          return (
+            matcherHint('toMatch', undefined, undefined, options) +
+            '\n\n' +
+            `${printLabel(labelExpected)}${printExpected(expected)}\n` +
+            `${printLabel(labelReceived)}${printReceived(received)}`
+          );
+        };
 
     return {message, pass};
   },
diff --git a/packages/expect/src/print.ts b/packages/expect/src/print.ts
new file mode 100644
index 000000000000..a8c50038a225
--- /dev/null
+++ b/packages/expect/src/print.ts
@@ -0,0 +1,61 @@
+/**
+ * Copyright (c) Facebook, Inc. and its affiliates. All Rights Reserved.
+ *
+ * This source code is licensed under the MIT license found in the
+ * LICENSE file in the root directory of this source tree.
+ *
+ */
+
+import {
+  INVERTED_COLOR,
+  RECEIVED_COLOR,
+  printReceived,
+  stringify,
+} from 'jest-matcher-utils';
+
+// Format substring but do not enclose in double quote marks.
+// The replacement is compatible with pretty-format package.
+const printSubstring = (val: string): string => val.replace(/"|\\/g, '\\$&');
+
+export const printReceivedStringContainExpectedSubstring = (
+  received: string,
+  start: number,
+  length: number, // not end
+): string =>
+  RECEIVED_COLOR(
+    '"' +
+      printSubstring(received.slice(0, start)) +
+      INVERTED_COLOR(printSubstring(received.slice(start, start + length))) +
+      printSubstring(received.slice(start + length)) +
+      '"',
+  );
+
+export const printReceivedStringContainExpectedResult = (
+  received: string,
+  result: RegExpExecArray | null,
+): string =>
+  result === null
+    ? printReceived(received)
+    : printReceivedStringContainExpectedSubstring(
+        received,
+        result.index,
+        result[0].length,
+      );
+
+// The serialized array is compatible with pretty-format package min option.
+// However, items have default stringify depth (instead of depth - 1)
+// so expected item looks consistent by itself and enclosed in the array.
+export const printReceivedArrayContainExpectedItem = (
+  received: Array<unknown>,
+  index: number,
+): string =>
+  RECEIVED_COLOR(
+    '[' +
+      received
+        .map((item, i) => {
+          const stringified = stringify(item);
+          return i === index ? INVERTED_COLOR(stringified) : stringified;
+        })
+        .join(', ') +
+      ']',
+  );
diff --git a/packages/jest-matcher-utils/src/index.ts b/packages/jest-matcher-utils/src/index.ts
index 6207960d5af7..69c681ffb345 100644
--- a/packages/jest-matcher-utils/src/index.ts
+++ b/packages/jest-matcher-utils/src/index.ts
@@ -37,6 +37,7 @@ export type MatcherHintOptions = {
 
 export const EXPECTED_COLOR = chalk.green;
 export const RECEIVED_COLOR = chalk.red;
+export const INVERTED_COLOR = chalk.inverse;
 const DIM_COLOR = chalk.dim;
 
 const NUMBERS = [