diff --git a/storages/backends/azure_storage.py b/storages/backends/azure_storage.py
index c62c91dce..f2fd5e68a 100644
--- a/storages/backends/azure_storage.py
+++ b/storages/backends/azure_storage.py
@@ -1,4 +1,5 @@
 import os.path
+import mimetypes
 
 from django.core.files.base import ContentFile
 from django.core.exceptions import ImproperlyConfigured
@@ -57,9 +58,20 @@ def size(self, name):
         return properties["content-length"]
 
     def _save(self, name, content):
+        if hasattr(content.file, 'content_type'):
+            content_type = content.file.content_type
+        else:
+            content_type = mimetypes.guess_type(name)[0]
+
+        if hasattr(content, 'chunks'):
+            content_data = b''.join(chunk for chunk in content.chunks())
+        else:
+            content_data = content.read()
+
         self.connection.put_blob(self.azure_container, name,
-                                 content, "BlockBlob")
+                                 content_data, "BlockBlob",
+                                 x_ms_blob_content_type=content_type)
         return name
 
     def url(self, name):
-        return "%s/%s" % (self.azure_bucket, name)
+        return "{}{}/{}".format(setting('MEDIA_URL'), self.azure_container, name)