diff --git a/Module.php b/Module.php
index d697933..2da1c4a 100644
--- a/Module.php
+++ b/Module.php
@@ -107,6 +107,10 @@ public function getServiceConfig()
                     if (isset($config['allow_linker'])) {
                         $tracker->setAllowLinker($config['allow_linker']);
                     }
+                    
+                    if (true === $config['anonymize_ip']) {
+                        $tracker->setAnonymizeIp(true);
+                    }
 
                     if (false === $config['enable']) {
                         $tracker->setEnableTracking(false);
diff --git a/README.md b/README.md
index b23aabd..aaaae2f 100644
--- a/README.md
+++ b/README.md
@@ -112,7 +112,13 @@ To collect data anonymously, set the flag in the tracker:
 ```php
 $ga->setAnonymizeIp(true);
 ```
-
+Or, alternatively, you can set this flag inside the configuration:
+```php
+'google_analytics' => array(
+    'anonymize_ip' => true,
+),
+```
+More information about what to set in which scenario is available on the [Google Help](https://developers.google.com/analytics/devguides/collection/gajs/methods/gaJSApi_gat#_gat._anonymizeIp) page.
 ### Tracking multiple domains
 Google Analytics offers to track statistics from multiple domain names. In 
 order to do so, you can set the canonical domain name and optionally allow
diff --git a/config/module.config.php b/config/module.config.php
index 0e81bd8..80b58cf 100644
--- a/config/module.config.php
+++ b/config/module.config.php
@@ -44,5 +44,6 @@
         'id'           => '',
         'domain_name'  => '',
         'allow_linker' => false,
+        'anonymize_ip' => false,
     ),
-);
\ No newline at end of file
+);