diff --git a/cmd/faq/main.go b/cmd/faq/main.go
index 8086fa8..accd31a 100644
--- a/cmd/faq/main.go
+++ b/cmd/faq/main.go
@@ -3,17 +3,18 @@ package main
 import (
 	"os"
 
-	"github.com/jzelinskie/faq/pkg/flagutil"
 	"github.com/spf13/cobra"
+
+	"github.com/jzelinskie/faq/pkg/pflagutil"
 )
 
 func main() {
 	var flags flags
 
-	stringKwargsFlag := flagutil.NewKwargStringFlag(&flags.Kwargs)
-	jsonKwargsFlag := flagutil.NewKwargJSONFlag(&flags.Jsonkwargs)
-	stringPositionalArgsFlag := flagutil.NewPositionalArgStringFlag(&flags.Args)
-	jsonPositionalArgsFlag := flagutil.NewPositionalArgJSONFlag(&flags.Jsonargs)
+	stringKwargsFlag := pflagutil.NewKwargStringFlag(&flags.Kwargs)
+	jsonKwargsFlag := pflagutil.NewKwargJSONFlag(&flags.Jsonkwargs)
+	stringPositionalArgsFlag := pflagutil.NewPositionalArgStringFlag(&flags.Args)
+	jsonPositionalArgsFlag := pflagutil.NewPositionalArgJSONFlag(&flags.Jsonargs)
 
 	var rootCmd = &cobra.Command{
 		Use:   "faq [flags] [filter string] [files...]",
diff --git a/cmd/faq/root.go b/cmd/faq/root.go
index 677a30a..a927e41 100644
--- a/cmd/faq/root.go
+++ b/cmd/faq/root.go
@@ -11,9 +11,9 @@ import (
 	"github.com/spf13/cobra"
 	"golang.org/x/crypto/ssh/terminal"
 
-	"github.com/jzelinskie/faq/pkg/faq"
-	"github.com/jzelinskie/faq/pkg/formats"
-	"github.com/jzelinskie/faq/pkg/version"
+	"github.com/jzelinskie/faq/internal/faq"
+	"github.com/jzelinskie/faq/internal/version"
+	"github.com/jzelinskie/faq/pkg/objconv"
 )
 
 func runCmdFunc(cmd *cobra.Command, args []string, flags flags) error {
@@ -106,7 +106,7 @@ func runCmdFunc(cmd *cobra.Command, args []string, flags flags) error {
 		if flags.OutputFormat == "auto" {
 			flags.OutputFormat = "json"
 		}
-		encoding, ok := formats.ByName(flags.OutputFormat)
+		encoding, ok := objconv.ByName(flags.OutputFormat)
 		if !ok {
 			return fmt.Errorf("invalid --output-format %s", flags.OutputFormat)
 		}
@@ -121,7 +121,7 @@ func runCmdFunc(cmd *cobra.Command, args []string, flags flags) error {
 		if flags.OutputFormat == "" {
 			return fmt.Errorf("must specify --output-format when using --slurp")
 		}
-		encoding, ok := formats.ByName(flags.OutputFormat)
+		encoding, ok := objconv.ByName(flags.OutputFormat)
 		if !ok {
 			return fmt.Errorf("invalid --output-format %s", flags.OutputFormat)
 		}
diff --git a/pkg/faq/faq.go b/internal/faq/faq.go
similarity index 92%
rename from pkg/faq/faq.go
rename to internal/faq/faq.go
index 26bde0d..ae5b0bb 100644
--- a/pkg/faq/faq.go
+++ b/internal/faq/faq.go
@@ -12,14 +12,15 @@ import (
 	"unicode"
 
 	"github.com/Azure/draft/pkg/linguist"
-	"github.com/jzelinskie/faq/pkg/formats"
-	"github.com/jzelinskie/faq/pkg/jq"
 	"github.com/sirupsen/logrus"
+
+	"github.com/jzelinskie/faq/internal/jq"
+	"github.com/jzelinskie/faq/pkg/objconv"
 )
 
 // ProcessEachFile takes a list of files, and for each, attempts to convert it
 // to a JSON value and runs ExecuteProgram against each.
-func ProcessEachFile(inputFormat string, files []File, program string, programArgs ProgramArguments, outputWriter io.Writer, outputEncoding formats.Encoding, outputConf OutputConfig, rawOutput bool) error {
+func ProcessEachFile(inputFormat string, files []File, program string, programArgs ProgramArguments, outputWriter io.Writer, outputEncoding objconv.Encoding, outputConf OutputConfig, rawOutput bool) error {
 	encoder := outputEncoding.NewEncoder(outputWriter)
 	for _, file := range files {
 		decoderEncoding, file, err := DetermineEncoding(inputFormat, file)
@@ -55,7 +56,7 @@ func ProcessEachFile(inputFormat string, files []File, program string, programAr
 // SlurpAllFiles takes a list of files, and for each, attempts to convert it to
 // a JSON value and appends each JSON value to an array, and passes that array
 // as the input ExecuteProgram.
-func SlurpAllFiles(inputFormat string, files []File, program string, programArgs ProgramArguments, outputWriter io.Writer, encoding formats.Encoding, outputConf OutputConfig, rawOutput bool) error {
+func SlurpAllFiles(inputFormat string, files []File, program string, programArgs ProgramArguments, outputWriter io.Writer, encoding objconv.Encoding, outputConf OutputConfig, rawOutput bool) error {
 	data, err := combineJSONFilesToJSONArray(files, inputFormat)
 	if err != nil {
 		return err
@@ -73,12 +74,12 @@ func SlurpAllFiles(inputFormat string, files []File, program string, programArgs
 
 // ProcessInput takes input, a single JSON value, and runs program via libjq
 // against it, writing the results to outputWriter.
-func ProcessInput(input *[]byte, program string, programArgs ProgramArguments, outputWriter io.Writer, encoding formats.Encoding, outputConf OutputConfig, rawOutput bool) error {
+func ProcessInput(input *[]byte, program string, programArgs ProgramArguments, outputWriter io.Writer, encoding objconv.Encoding, outputConf OutputConfig, rawOutput bool) error {
 	encoder := encoding.NewEncoder(outputWriter)
 	return processInput(input, program, programArgs, encoder, outputConf, rawOutput)
 }
 
-func processInput(input *[]byte, program string, programArgs ProgramArguments, encoder formats.Encoder, outputConf OutputConfig, rawOutput bool) error {
+func processInput(input *[]byte, program string, programArgs ProgramArguments, encoder objconv.Encoder, outputConf OutputConfig, rawOutput bool) error {
 	outputs, err := ExecuteProgram(input, program, programArgs, rawOutput)
 	if err != nil {
 		return err
@@ -204,14 +205,14 @@ func marshalJqArgs(jsonBytes []byte, jqArgs ProgramArguments) ([]byte, error) {
 // DetermineEncoding returns an Encoding based on a file format and an input
 // file if input format is "auto". Since auto detection may consume the file,
 // DetermineEncoding returns a copy of the original File.
-func DetermineEncoding(format string, file File) (formats.Encoding, File, error) {
-	var encoding formats.Encoding
+func DetermineEncoding(format string, file File) (objconv.Encoding, File, error) {
+	var encoding objconv.Encoding
 	var err error
 	if format == "auto" {
 		encoding, file, err = detectFormat(file)
 	} else {
 		var ok bool
-		encoding, ok = formats.ByName(format)
+		encoding, ok = objconv.ByName(format)
 		if !ok {
 			err = fmt.Errorf("no supported format found named %s", format)
 		}
@@ -225,9 +226,9 @@ func DetermineEncoding(format string, file File) (formats.Encoding, File, error)
 
 var yamlSeparator = []byte("---")
 
-func detectFormat(file File) (formats.Encoding, File, error) {
+func detectFormat(file File) (objconv.Encoding, File, error) {
 	if ext := filepath.Ext(file.Path()); ext != "" {
-		if format, ok := formats.ByName(ext[1:]); ok {
+		if format, ok := objconv.ByName(ext[1:]); ok {
 			return format, file, nil
 		}
 	}
@@ -289,7 +290,7 @@ func detectFormat(file File) (formats.Encoding, File, error) {
 		file = NewFile(file.Path(), ioutil.NopCloser(bytes.NewBuffer(fileBytes)))
 	}
 
-	enc, ok := formats.ByName(format)
+	enc, ok := objconv.ByName(format)
 	if !ok {
 		return nil, nil, errors.New("failed to detect format of the input")
 	}
diff --git a/pkg/faq/faq_test.go b/internal/faq/faq_test.go
similarity index 97%
rename from pkg/faq/faq_test.go
rename to internal/faq/faq_test.go
index 515e288..894f6f8 100644
--- a/pkg/faq/faq_test.go
+++ b/internal/faq/faq_test.go
@@ -7,7 +7,7 @@ import (
 	"strings"
 	"testing"
 
-	"github.com/jzelinskie/faq/pkg/formats"
+	"github.com/jzelinskie/faq/pkg/objconv"
 )
 
 func TestProcessEachFile(t *testing.T) {
@@ -197,7 +197,7 @@ bar: false
 				files = append(files, newFileFromString("test-path-"+strconv.Itoa(i), fileContent))
 			}
 
-			encoding, ok := formats.ByName(testCase.outputFormat)
+			encoding, ok := objconv.ByName(testCase.outputFormat)
 			if !ok {
 				t.Errorf("invalid format: %s", testCase.outputFormat)
 			}
@@ -330,7 +330,7 @@ cats: dogs
 			for i, fileContent := range testCase.inputFileContents {
 				files = append(files, newFileFromString("test-path-"+strconv.Itoa(i), fileContent))
 			}
-			encoder, _ := formats.ByName(testCase.outputFormat)
+			encoder, _ := objconv.ByName(testCase.outputFormat)
 			var outputBuf bytes.Buffer
 			err := SlurpAllFiles(testCase.inputFormat, files, testCase.program, ProgramArguments{}, &outputBuf, encoder, OutputConfig{}, testCase.raw)
 			if err != nil {
@@ -368,7 +368,7 @@ func TestExecuteProgram(t *testing.T) {
 	for _, testCase := range testCases {
 		testCase := testCase
 		t.Run(testCase.name, func(t *testing.T) {
-			encoder, _ := formats.ByName(testCase.outputFormat)
+			encoder, _ := objconv.ByName(testCase.outputFormat)
 			var outputBuf bytes.Buffer
 			err := ProcessInput(testCase.input, testCase.program, testCase.programArgs, &outputBuf, encoder, OutputConfig{}, testCase.raw)
 			if err != nil {
diff --git a/pkg/faq/file.go b/internal/faq/file.go
similarity index 100%
rename from pkg/faq/file.go
rename to internal/faq/file.go
diff --git a/pkg/jq/cgo.go b/internal/jq/cgo.go
similarity index 100%
rename from pkg/jq/cgo.go
rename to internal/jq/cgo.go
diff --git a/pkg/jq/exec.go b/internal/jq/exec.go
similarity index 100%
rename from pkg/jq/exec.go
rename to internal/jq/exec.go
diff --git a/pkg/version/version.go b/internal/version/version.go
similarity index 100%
rename from pkg/version/version.go
rename to internal/version/version.go
diff --git a/pkg/formats/bencode.go b/pkg/objconv/bencode.go
similarity index 99%
rename from pkg/formats/bencode.go
rename to pkg/objconv/bencode.go
index f71538d..67f188e 100644
--- a/pkg/formats/bencode.go
+++ b/pkg/objconv/bencode.go
@@ -1,4 +1,4 @@
-package formats
+package objconv
 
 import (
 	"bytes"
diff --git a/pkg/formats/bencode_test.go b/pkg/objconv/bencode_test.go
similarity index 98%
rename from pkg/formats/bencode_test.go
rename to pkg/objconv/bencode_test.go
index a2c7603..cb31231 100644
--- a/pkg/formats/bencode_test.go
+++ b/pkg/objconv/bencode_test.go
@@ -1,4 +1,4 @@
-package formats
+package objconv
 
 import (
 	"bytes"
diff --git a/pkg/formats/bson.go b/pkg/objconv/bson.go
similarity index 98%
rename from pkg/formats/bson.go
rename to pkg/objconv/bson.go
index cd4ce57..3f8cfa9 100644
--- a/pkg/formats/bson.go
+++ b/pkg/objconv/bson.go
@@ -1,4 +1,4 @@
-package formats
+package objconv
 
 import (
 	"encoding/json"
diff --git a/pkg/formats/formats.go b/pkg/objconv/formats.go
similarity index 99%
rename from pkg/formats/formats.go
rename to pkg/objconv/formats.go
index 48d58f5..063c833 100644
--- a/pkg/formats/formats.go
+++ b/pkg/objconv/formats.go
@@ -1,4 +1,4 @@
-package formats
+package objconv
 
 import (
 	"bytes"
diff --git a/pkg/formats/json.go b/pkg/objconv/json.go
similarity index 99%
rename from pkg/formats/json.go
rename to pkg/objconv/json.go
index abaa9ac..16d4569 100644
--- a/pkg/formats/json.go
+++ b/pkg/objconv/json.go
@@ -1,4 +1,4 @@
-package formats
+package objconv
 
 import (
 	"bytes"
diff --git a/pkg/formats/plist.go b/pkg/objconv/plist.go
similarity index 99%
rename from pkg/formats/plist.go
rename to pkg/objconv/plist.go
index 30766e8..8a212c2 100644
--- a/pkg/formats/plist.go
+++ b/pkg/objconv/plist.go
@@ -1,4 +1,4 @@
-package formats
+package objconv
 
 import (
 	"bytes"
diff --git a/pkg/formats/toml.go b/pkg/objconv/toml.go
similarity index 99%
rename from pkg/formats/toml.go
rename to pkg/objconv/toml.go
index f0dfd0e..032acb2 100644
--- a/pkg/formats/toml.go
+++ b/pkg/objconv/toml.go
@@ -1,4 +1,4 @@
-package formats
+package objconv
 
 import (
 	"bytes"
diff --git a/pkg/formats/util.go b/pkg/objconv/util.go
similarity index 98%
rename from pkg/formats/util.go
rename to pkg/objconv/util.go
index d7e503c..4f7853e 100644
--- a/pkg/formats/util.go
+++ b/pkg/objconv/util.go
@@ -1,4 +1,4 @@
-package formats
+package objconv
 
 import "os"
 
diff --git a/pkg/formats/xml.go b/pkg/objconv/xml.go
similarity index 99%
rename from pkg/formats/xml.go
rename to pkg/objconv/xml.go
index e9c1394..d607b9d 100644
--- a/pkg/formats/xml.go
+++ b/pkg/objconv/xml.go
@@ -1,4 +1,4 @@
-package formats
+package objconv
 
 import (
 	"bytes"
diff --git a/pkg/formats/xml_test.go b/pkg/objconv/xml_test.go
similarity index 99%
rename from pkg/formats/xml_test.go
rename to pkg/objconv/xml_test.go
index 7e51ec4..92baa2c 100644
--- a/pkg/formats/xml_test.go
+++ b/pkg/objconv/xml_test.go
@@ -1,4 +1,4 @@
-package formats
+package objconv
 
 import (
 	"bytes"
diff --git a/pkg/formats/yaml.go b/pkg/objconv/yaml.go
similarity index 99%
rename from pkg/formats/yaml.go
rename to pkg/objconv/yaml.go
index b58dd8d..2130e30 100644
--- a/pkg/formats/yaml.go
+++ b/pkg/objconv/yaml.go
@@ -1,4 +1,4 @@
-package formats
+package objconv
 
 import (
 	"bytes"
diff --git a/pkg/formats/yaml_helpers.go b/pkg/objconv/yaml_helpers.go
similarity index 99%
rename from pkg/formats/yaml_helpers.go
rename to pkg/objconv/yaml_helpers.go
index c6288bb..2d12d9f 100644
--- a/pkg/formats/yaml_helpers.go
+++ b/pkg/objconv/yaml_helpers.go
@@ -1,11 +1,12 @@
-// this file contains code from https://github.com/ghodss/yaml/tree/c7ce16629ff4cd059ed96ed06419dd3856fd3577
+// Package objconv contains code for converting formats isomorphic with JSON.
+//
+// This file contains code from https://github.com/ghodss/yaml/tree/c7ce16629ff4cd059ed96ed06419dd3856fd3577
 // it contains convertToJSONableObject from yaml.go and all of fields.go
-
-// Package formats contains code for dealing with formats isomorphic with JSON.
+//
 // Copyright 2013 The Go Authors. All rights reserved.
 // Use of this source code is governed by a BSD-style
 // license that can be found in the LICENSE file.
-package formats
+package objconv
 
 import (
 	"bytes"
diff --git a/pkg/flagutil/flags.go b/pkg/pflagutil/pflagutil.go
similarity index 97%
rename from pkg/flagutil/flags.go
rename to pkg/pflagutil/pflagutil.go
index 01f1133..f7b416c 100644
--- a/pkg/flagutil/flags.go
+++ b/pkg/pflagutil/pflagutil.go
@@ -1,4 +1,4 @@
-package flagutil
+package pflagutil
 
 import (
 	"encoding/json"
@@ -8,8 +8,8 @@ import (
 	"github.com/spf13/pflag"
 )
 
+// Enforce that these types implement the pflag.Value interface at compile time.
 var (
-	// validate these types implement the pflag.Value interface at compile time
 	_ pflag.Value = &KwargStringFlag{}
 	_ pflag.Value = &KwargJSONFlag{}
 	_ pflag.Value = &PositionalArgStringFlag{}