diff --git a/.github/workflows/docs-gen-and-push.yaml b/.github/workflows/docs-gen-and-push.yaml
index 3bd9d5c43c5..53477b83cd0 100644
--- a/.github/workflows/docs-gen-and-push.yaml
+++ b/.github/workflows/docs-gen-and-push.yaml
@@ -15,7 +15,6 @@ on:
       - "docs/**"
       - "pkg/**"
       - ".github/workflows/docs-gen-and-push.yaml"
-      - "hack/generate"
       - "hack/deploy-docs.sh"
 
 permissions:
diff --git a/Makefile b/Makefile
index 009e810c88a..956d04c7ea4 100644
--- a/Makefile
+++ b/Makefile
@@ -161,12 +161,12 @@ update-contextual-logging: $(LOGCHECK)
 .PHONY: generate-cli-docs
 generate-cli-docs:
 	git clean -fdX docs/content/reference/cli
-	go run ./hack/generate/cli-doc/gen-cli-doc.go -output docs/content/reference/cli
+	go run ./docs/generators/cli-doc/gen-cli-doc.go -output docs/content/reference/cli
 
 .PHONY: generate-api-docs
 generate-api-docs:
 	git clean -fdX docs/content/reference/api
-	hack/generate/crd-ref/run-crd-ref-gen.sh
+	docs/generators/crd-ref/run-crd-ref-gen.sh
 
 VENVDIR=$(abspath docs/venv)
 REQUIREMENTS_TXT=docs/requirements.txt
diff --git a/hack/generate/cli-doc/gen-cli-doc.go b/docs/generators/cli-doc/gen-cli-doc.go
similarity index 100%
rename from hack/generate/cli-doc/gen-cli-doc.go
rename to docs/generators/cli-doc/gen-cli-doc.go
diff --git a/hack/generate/crd-ref/config.yaml b/docs/generators/crd-ref/config.yaml
similarity index 100%
rename from hack/generate/crd-ref/config.yaml
rename to docs/generators/crd-ref/config.yaml
diff --git a/hack/generate/crd-ref/crd.template.md b/docs/generators/crd-ref/crd.template.md
similarity index 100%
rename from hack/generate/crd-ref/crd.template.md
rename to docs/generators/crd-ref/crd.template.md
diff --git a/hack/generate/crd-ref/run-crd-ref-gen.sh b/docs/generators/crd-ref/run-crd-ref-gen.sh
similarity index 92%
rename from hack/generate/crd-ref/run-crd-ref-gen.sh
rename to docs/generators/crd-ref/run-crd-ref-gen.sh
index 1c7fc95fad1..ac7a85096fe 100755
--- a/hack/generate/crd-ref/run-crd-ref-gen.sh
+++ b/docs/generators/crd-ref/run-crd-ref-gen.sh
@@ -36,6 +36,6 @@ fi
 # Generate new content
 $CONTAINER_ENGINE run --rm \
     -v "${DESTINATION}":/opt/crd-docs-generator/output"${BIND_MOUNT_OPTS}" \
-    -v "${REPO_ROOT}"/hack/generate/crd-ref:/opt/crd-docs-generator/config"${BIND_MOUNT_OPTS}" \
+    -v "${REPO_ROOT}"/docs/generators/crd-ref:/opt/crd-docs-generator/config"${BIND_MOUNT_OPTS}" \
     quay.io/giantswarm/crd-docs-generator:${CRD_DOCS_GENERATOR_VERSION} \
     --config /opt/crd-docs-generator/config/config.yaml