diff --git a/pkg/reconciler/knativeeventing/common/images.go b/pkg/reconciler/knativeeventing/common/images.go
index 1cf0e59e..017598bf 100644
--- a/pkg/reconciler/knativeeventing/common/images.go
+++ b/pkg/reconciler/knativeeventing/common/images.go
@@ -33,6 +33,7 @@ import (
 var (
 	// The string to be replaced by the container name
 	containerNameVariable = "${NAME}"
+	delimiter             = "/"
 )
 
 // DeploymentTransform updates the links of images with customized registries for all deployments
@@ -77,7 +78,7 @@ func updateDeploymentImage(deployment *appsv1.Deployment, registry *eventingv1al
 	containers := deployment.Spec.Template.Spec.Containers
 	for index := range containers {
 		container := &containers[index]
-		newImage := getNewImage(registry, container.Name)
+		newImage := getNewImage(registry, container.Name, deployment.Name)
 		if newImage != "" {
 			updateContainer(container, newImage, log)
 		}
@@ -85,8 +86,11 @@ func updateDeploymentImage(deployment *appsv1.Deployment, registry *eventingv1al
 	log.Debugw("Finished updating images", "name", deployment.GetName(), "containers", deployment.Spec.Template.Spec.Containers)
 }
 
-func getNewImage(registry *eventingv1alpha1.Registry, containerName string) string {
-	overrideImage := registry.Override[containerName]
+func getNewImage(registry *eventingv1alpha1.Registry, containerName, deploymentName string) string {
+	overrideImage := registry.Override[deploymentName+delimiter+containerName]
+	if overrideImage == "" {
+		overrideImage = registry.Override[containerName]
+	}
 	if overrideImage != "" {
 		return overrideImage
 	}
diff --git a/pkg/reconciler/knativeeventing/common/images_test.go b/pkg/reconciler/knativeeventing/common/images_test.go
index ff3ac58f..e8fd5fd4 100644
--- a/pkg/reconciler/knativeeventing/common/images_test.go
+++ b/pkg/reconciler/knativeeventing/common/images_test.go
@@ -107,6 +107,78 @@ var updateDeploymentImageTests = []updateDeploymentImageTest{
 		registry: eventingv1alpha1.Registry{},
 		expected: []string{"gcr.io/knative-releases/github.com/knative/eventing/cmd/queue@sha256:1e40c99ff5977daa2d69873fff604c6d09651af1f9ff15aadf8849b3ee77ab45"},
 	},
+	{
+		name: "OverrideWithDeploymentContainer",
+		containers: []corev1.Container{
+			{
+				Name:  "container1",
+				Image: "gcr.io/cmd/queue:test",
+			},
+			{
+				Name:  "container2",
+				Image: "gcr.io/cmd/queue:test",
+			},
+		},
+		registry: eventingv1alpha1.Registry{
+			Override: map[string]string{
+				"container1": "new-registry.io/test/path/new-container-1:new-tag",
+				"container2": "new-registry.io/test/path/new-container-2:new-tag",
+				"OverrideWithDeploymentContainer/container1": "new-registry.io/test/path/OverrideWithDeploymentContainer/container-1:new-tag",
+				"OverrideWithDeploymentContainer/container2": "new-registry.io/test/path/OverrideWithDeploymentContainer/container-2:new-tag",
+			},
+		},
+		expected: []string{
+			"new-registry.io/test/path/OverrideWithDeploymentContainer/container-1:new-tag",
+			"new-registry.io/test/path/OverrideWithDeploymentContainer/container-2:new-tag",
+		},
+	},
+	{
+		name: "OverridePartialWithDeploymentContainer",
+		containers: []corev1.Container{
+			{
+				Name:  "container1",
+				Image: "gcr.io/cmd/queue:test",
+			},
+			{
+				Name:  "container2",
+				Image: "gcr.io/cmd/queue:test",
+			},
+		},
+		registry: eventingv1alpha1.Registry{
+			Override: map[string]string{
+				"container1": "new-registry.io/test/path/new-container-1:new-tag",
+				"container2": "new-registry.io/test/path/new-container-2:new-tag",
+				"OverridePartialWithDeploymentContainer/container1": "new-registry.io/test/path/OverridePartialWithDeploymentContainer/container-1:new-tag",
+			},
+		},
+		expected: []string{
+			"new-registry.io/test/path/OverridePartialWithDeploymentContainer/container-1:new-tag",
+			"new-registry.io/test/path/new-container-2:new-tag",
+		},
+	},
+	{
+		name: "OverrideWithDeploymentName",
+		containers: []corev1.Container{
+			{
+				Name:  "container1",
+				Image: "gcr.io/cmd/queue:test",
+			},
+			{
+				Name:  "container2",
+				Image: "gcr.io/cmd/queue:test",
+			},
+		},
+		registry: eventingv1alpha1.Registry{
+			Override: map[string]string{
+				"OverrideWithDeploymentName/container1": "new-registry.io/test/path/OverrideWithDeploymentName/container-1:new-tag",
+				"OverrideWithDeploymentName/container2": "new-registry.io/test/path/OverrideWithDeploymentName/container-2:new-tag",
+			},
+		},
+		expected: []string{
+			"new-registry.io/test/path/OverrideWithDeploymentName/container-1:new-tag",
+			"new-registry.io/test/path/OverrideWithDeploymentName/container-2:new-tag",
+		},
+	},
 }
 
 func TestDeploymentTransform(t *testing.T) {
@@ -116,6 +188,7 @@ func TestDeploymentTransform(t *testing.T) {
 		})
 	}
 }
+
 func runDeploymentTransformTest(t *testing.T, tt *updateDeploymentImageTest) {
 	unstructuredDeployment := makeUnstructured(t, makeDeployment(t, tt.name, corev1.PodSpec{Containers: tt.containers}))
 	instance := &eventingv1alpha1.KnativeEventing{