diff --git a/test/conformance/generatename_test.go b/test/conformance/generatename_test.go
new file mode 100644
index 000000000000..24130e8ea4b0
--- /dev/null
+++ b/test/conformance/generatename_test.go
@@ -0,0 +1,203 @@
+// +build e2e
+
+/*
+Copyright 2019 The Knative Authors
+
+Licensed under the Apache License, Version 2.0 (the "License");
+you may not use this file except in compliance with the License.
+You may obtain a copy of the License at
+
+    http://www.apache.org/licenses/LICENSE-2.0
+
+Unless required by applicable law or agreed to in writing, software
+distributed under the License is distributed on an "AS IS" BASIS,
+WITHOUT WARRANTIES OR CONDITIONS OF ANY KIND, either express or implied.
+See the License for the specific language governing permissions and
+limitations under the License.
+*/
+
+package conformance
+
+import (
+	"fmt"
+	"net/http"
+	"regexp"
+	"testing"
+
+	pkgTest "github.com/knative/pkg/test"
+	"github.com/knative/serving/pkg/apis/serving/v1alpha1"
+	rtesting "github.com/knative/serving/pkg/reconciler/v1alpha1/testing"
+	"github.com/knative/serving/test"
+)
+
+func setServiceGenerateName(generateName string) rtesting.ServiceOption {
+	return func(service *v1alpha1.Service) {
+		service.ObjectMeta.GenerateName = generateName
+	}
+}
+
+func setConfigurationGenerateName(generateName string) rtesting.ConfigOption {
+	return func(config *v1alpha1.Configuration) {
+		config.ObjectMeta.GenerateName = generateName
+	}
+}
+
+func setRouteGenerateName(generateName string) rtesting.RouteOption {
+	return func(route *v1alpha1.Route) {
+		route.ObjectMeta.GenerateName = generateName
+	}
+}
+
+// generateNamePrefix returns the object name to be used for testing, shorted to
+// 44 characters to avoid #3236, as generateNames longer than 44 characters may cause
+// some knative resources to never become ready.
+func generateNamePrefix(t *testing.T) string {
+	generateName := test.ObjectNameForTest(t) + "-"
+
+	generateNameLength := len(generateName)
+	if generateNameLength > 44 {
+		generateNameLength = 44
+	}
+	return generateName[0:generateNameLength]
+}
+
+// validateName checks that a name generated using a generateName is valid. It checks
+// 1. The generateName is a prefix of the name, but they are not equal
+// 2. Any number of valid name characters (alphanumeric, -, and .) are added togenerateName to
+//    create the value of name.
+func validateName(generateName, name string) error {
+	r := regexp.MustCompile("^" + regexp.QuoteMeta(generateName) + "[a-zA-Z0-9\\-.]+$")
+
+	if !r.MatchString(name) {
+		return fmt.Errorf("generated name = %q, want to match %q", name, r.String())
+	}
+	return nil
+}
+
+func canServeRequests(t *testing.T, clients *test.Clients, route *v1alpha1.Route) error {
+	t.Logf("Route %s has a domain set in its status", route.Name)
+	var domain string
+	err := test.WaitForRouteState(
+		clients.ServingClient,
+		route.Name,
+		func(r *v1alpha1.Route) (bool, error) {
+			domain = r.Status.Domain
+			return domain != "", nil
+		},
+		"RouteDomain",
+	)
+	if err != nil {
+		return fmt.Errorf("route did not get assigned a domain: %v", err)
+	}
+
+	t.Logf("Route %s can serve the expected data at the endpoint", route.Name)
+	_, err = pkgTest.WaitForEndpointState(
+		clients.KubeClient,
+		t.Logf,
+		domain,
+		pkgTest.Retrying(pkgTest.MatchesAllOf(pkgTest.IsStatusOK, pkgTest.MatchesBody(helloWorldText)), http.StatusNotFound),
+		"WaitForEndpointToServeText",
+		test.ServingFlags.ResolvableDomain)
+	if err != nil {
+		return fmt.Errorf("the endpoint for Route %s at domain %s didn't serve the expected text %q: %v", route.Name, domain, helloWorldText, err)
+	}
+
+	return nil
+}
+
+// TestServiceGenerateName checks that knative Services MAY request names generated by
+// the system using metadata.generateName. It ensures that knative Services created this way can become ready
+// and serve requests.
+func TestServiceGenerateName(t *testing.T) {
+	t.Parallel()
+	clients := setup(t)
+
+	generateName := generateNamePrefix(t)
+	names := test.ResourceNames{
+		Image: helloworld,
+	}
+
+	// Cleanup on test failure.
+	test.CleanupOnInterrupt(func() { test.TearDown(clients, names) })
+	defer func() { test.TearDown(clients, names) }()
+
+	// Create the service using the generate name field. If the serivce does not become ready this will fail.
+	t.Logf("Creating new service with generateName %s", generateName)
+	resources, err := test.CreateRunLatestServiceReady(t, clients, &names, &test.Options{}, setServiceGenerateName(generateName))
+	if err != nil {
+		t.Fatalf("Failed to create service with generateName %s: %v", generateName, err)
+	}
+
+	// Ensure that the name given to the service is generated from the generateName field.
+	t.Log("When the service is created, the name is generated using the provided generateName")
+	if err := validateName(generateName, names.Service); err != nil {
+		t.Errorf("Illegal name generated for service %s: %v", names.Service, err)
+	}
+
+	// Ensure that the service can serve requests
+	err = canServeRequests(t, clients, resources.Route)
+	if err != nil {
+		t.Errorf("Service %s could not serve requests: %v", names.Service, err)
+	}
+}
+
+// TestRouteAndConfiguration checks that both routes and configurations MAY request names generated by
+// the system using metadata.generateName. It ensures that routes and configurations created this way both:
+// 1. Become ready
+// 2. Can serve requests.
+func TestRouteAndConfigurationGenerateName(t *testing.T) {
+	t.Parallel()
+	clients := setup(t)
+
+	generateName := generateNamePrefix(t)
+	names := test.ResourceNames{
+		Image: helloworld,
+	}
+
+	test.CleanupOnInterrupt(func() { test.TearDown(clients, names) })
+	defer func() { test.TearDown(clients, names) }()
+
+	t.Logf("Creating new configuration with generateName %s", generateName)
+	config, err := test.CreateConfiguration(t, clients, names, &test.Options{}, setConfigurationGenerateName(generateName))
+	if err != nil {
+		t.Fatalf("Failed to create configuration with generateName %s: %v", generateName, err)
+	}
+	names.Config = config.Name
+
+	// Ensure the associated revision is created. This also checks that the configuration becomes ready.
+	t.Log("The configuration will be updated with the name of the associated Revision once it is created.")
+	names.Revision, err = test.WaitForConfigLatestRevision(clients, names)
+	if err != nil {
+		t.Fatalf("Configuration %s was not updated with the new revision: %v", names.Config, err)
+	}
+
+	// Ensure that the name given to the configuration is generated from the generate name field.
+	t.Log("When the configuration is created, the name is generated using the provided generateName")
+	if err := validateName(generateName, names.Config); err != nil {
+		t.Errorf("Illegal name generated for configuration %s: %v", names.Config, err)
+	}
+
+	// Create a route that maps to the revision created by the configuration above
+	t.Logf("Create new Route with generateName %s", generateName)
+	route, err := test.CreateRoute(t, clients, names, setRouteGenerateName(generateName))
+	if err != nil {
+		t.Fatalf("Failed to create route with generateName %s: %v", generateName, err)
+	}
+	names.Route = route.Name
+
+	t.Log("When the route is created, it will become ready")
+	if err := test.WaitForRouteState(clients.ServingClient, names.Route, test.IsRouteReady, "RouteIsReady"); err != nil {
+		t.Fatalf("Error waiting for the route %s to become ready: %v", names.Route, err)
+	}
+
+	// Ensure that the name given to the route is generated from the generate name field
+	t.Log("When the route is created, the name is generated using the provided generateName")
+	if err := validateName(generateName, names.Route); err != nil {
+		t.Errorf("Illegal name generated for route %s: %v", names.Route, err)
+	}
+
+	// Ensure that the generated route endpoint can serve requests
+	if err := canServeRequests(t, clients, route); err != nil {
+		t.Errorf("Configuration %s with Route %s could not serve requests: %v", names.Config, names.Route, err)
+	}
+}
diff --git a/test/service.go b/test/service.go
index c81b9bb939cc..0e837204861f 100644
--- a/test/service.go
+++ b/test/service.go
@@ -105,8 +105,8 @@ func GetResourceObjects(clients *Clients, names ResourceNames) (*ResourceObjects
 func CreateReleaseServiceWithLatest(
 	t *testing.T, clients *Clients,
 	names *ResourceNames, options *Options) (*ResourceObjects, error) {
-	if names.Service == "" || names.Image == "" {
-		return nil, fmt.Errorf("expected non-empty Service and Image name; got Service = %s, Image = %s", names.Service, names.Image)
+	if names.Image == "" {
+		return nil, fmt.Errorf("expected non-empty Image name; got Image=%v", names.Image)
 	}
 
 	t.Log("Creating a new Service as Release with @latest.")
@@ -119,6 +119,11 @@ func CreateReleaseServiceWithLatest(
 	names.Route = serviceresourcenames.Route(svc)
 	names.Config = serviceresourcenames.Configuration(svc)
 
+	// If the Service name was not specified, populate it
+	if names.Service == "" {
+		names.Service = svc.Name
+	}
+
 	t.Log("Waiting for Service to transition to Ready.")
 	if err := WaitForServiceState(clients.ServingClient, names.Service, IsServiceReady, "ServiceIsReady"); err != nil {
 		return nil, err
@@ -138,8 +143,8 @@ func CreateReleaseServiceWithLatest(
 // Names is updated with the Route and Configuration created by the Service and ResourceObjects is returned with the Service, Route, and Configuration objects.
 // Returns error if the service does not come up correctly.
 func CreateRunLatestServiceReady(t *testing.T, clients *Clients, names *ResourceNames, options *Options, fopt ...rtesting.ServiceOption) (*ResourceObjects, error) {
-	if names.Service == "" || names.Image == "" {
-		return nil, fmt.Errorf("expected non-empty Service and Image name; got Service=%v, Image=%v", names.Service, names.Image)
+	if names.Image == "" {
+		return nil, fmt.Errorf("expected non-empty Image name; got Image=%v", names.Image)
 	}
 
 	t.Logf("Creating a new Service %s as RunLatest.", names.Service)
@@ -152,6 +157,11 @@ func CreateRunLatestServiceReady(t *testing.T, clients *Clients, names *Resource
 	names.Route = serviceresourcenames.Route(svc)
 	names.Config = serviceresourcenames.Configuration(svc)
 
+	// If the Service name was not specified, populate it
+	if names.Service == "" {
+		names.Service = svc.Name
+	}
+
 	t.Logf("Waiting for Service %q to transition to Ready.", names.Service)
 	if err := WaitForServiceState(clients.ServingClient, names.Service, IsServiceReady, "ServiceIsReady"); err != nil {
 		return nil, err