diff --git a/deployment/base/nfd-crds/nodefeaturerule-crd.yaml b/deployment/base/nfd-crds/nodefeaturerule-crd.yaml
index 519991bb1a..cd9b48bf46 100644
--- a/deployment/base/nfd-crds/nodefeaturerule-crd.yaml
+++ b/deployment/base/nfd-crds/nodefeaturerule-crd.yaml
@@ -197,6 +197,12 @@ spec:
                         more complex rule hierarchies, without exposing intermediary
                         output values as labels.
                       type: object
+                    varsTemplate:
+                      description: VarsTemplate specifies a template to expand for
+                        dynamically generating multiple variables. Data (after template
+                        expansion) must be keys with an optional value (<key>[=<value>])
+                        separated by newlines.
+                      type: string
                   required:
                   - name
                   type: object
diff --git a/deployment/helm/node-feature-discovery/manifests/nodefeaturerule-crd.yaml b/deployment/helm/node-feature-discovery/manifests/nodefeaturerule-crd.yaml
index 519991bb1a..cd9b48bf46 100644
--- a/deployment/helm/node-feature-discovery/manifests/nodefeaturerule-crd.yaml
+++ b/deployment/helm/node-feature-discovery/manifests/nodefeaturerule-crd.yaml
@@ -197,6 +197,12 @@ spec:
                         more complex rule hierarchies, without exposing intermediary
                         output values as labels.
                       type: object
+                    varsTemplate:
+                      description: VarsTemplate specifies a template to expand for
+                        dynamically generating multiple variables. Data (after template
+                        expansion) must be keys with an optional value (<key>[=<value>])
+                        separated by newlines.
+                      type: string
                   required:
                   - name
                   type: object
diff --git a/pkg/apis/nfd/v1alpha1/rule.go b/pkg/apis/nfd/v1alpha1/rule.go
index 0060e0e5f4..1bee62d4a6 100644
--- a/pkg/apis/nfd/v1alpha1/rule.go
+++ b/pkg/apis/nfd/v1alpha1/rule.go
@@ -57,7 +57,9 @@ func (r *Rule) Execute(features feature.Features) (RuleOutput, error) {
 				if err := r.executeLabelsTemplate(m, labels); err != nil {
 					return RuleOutput{}, err
 				}
-
+				if err := r.executeVarsTemplate(m, vars); err != nil {
+					return RuleOutput{}, err
+				}
 			}
 		}
 		if !matched {
@@ -75,6 +77,9 @@ func (r *Rule) Execute(features feature.Features) (RuleOutput, error) {
 			if err := r.executeLabelsTemplate(m, labels); err != nil {
 				return RuleOutput{}, err
 			}
+			if err := r.executeVarsTemplate(m, vars); err != nil {
+				return RuleOutput{}, err
+			}
 		}
 	}
 
@@ -111,6 +116,28 @@ func (r *Rule) executeLabelsTemplate(in matchedFeatures, out map[string]string)
 	return nil
 }
 
+func (r *Rule) executeVarsTemplate(in matchedFeatures, out map[string]string) error {
+	if r.VarsTemplate == "" {
+		return nil
+	}
+	if r.varsTemplate == nil {
+		t, err := newTemplateHelper(r.VarsTemplate)
+		if err != nil {
+			return err
+		}
+		r.varsTemplate = t
+	}
+
+	vars, err := r.varsTemplate.expandMap(in)
+	if err != nil {
+		return err
+	}
+	for k, v := range vars {
+		out[k] = v
+	}
+	return nil
+}
+
 type matchedFeatures map[string]domainMatchedFeatures
 
 type domainMatchedFeatures map[string]interface{}
diff --git a/pkg/apis/nfd/v1alpha1/types.go b/pkg/apis/nfd/v1alpha1/types.go
index 84b3d045ad..d7bf89e7df 100644
--- a/pkg/apis/nfd/v1alpha1/types.go
+++ b/pkg/apis/nfd/v1alpha1/types.go
@@ -72,6 +72,12 @@ type Rule struct {
 	// +optional
 	Vars map[string]string `json:"vars"`
 
+	// VarsTemplate specifies a template to expand for dynamically generating
+	// multiple variables. Data (after template expansion) must be keys with an
+	// optional value (<key>[=<value>]) separated by newlines.
+	// +optional
+	VarsTemplate string `json:"varsTemplate"`
+
 	// MatchFeatures specifies a set of matcher terms all of which must match.
 	// +optional
 	MatchFeatures FeatureMatcher `json:"matchFeatures"`