diff --git a/src/main/java/com/launchdarkly/client/IdentifyEvent.java b/src/main/java/com/launchdarkly/client/IdentifyEvent.java
new file mode 100644
index 000000000..b7e599b69
--- /dev/null
+++ b/src/main/java/com/launchdarkly/client/IdentifyEvent.java
@@ -0,0 +1,10 @@
+package com.launchdarkly.client;
+
+import com.google.gson.JsonObject;
+
+class IdentifyEvent extends Event {
+
+  IdentifyEvent(LDUser user) {
+    super("identify", user.getKey(), user);
+  }
+}
diff --git a/src/main/java/com/launchdarkly/client/LDClient.java b/src/main/java/com/launchdarkly/client/LDClient.java
index 703b2293a..2a00d2df9 100644
--- a/src/main/java/com/launchdarkly/client/LDClient.java
+++ b/src/main/java/com/launchdarkly/client/LDClient.java
@@ -104,7 +104,7 @@ protected CloseableHttpClient createClient() {
    * @param user the user that performed the event
    * @param data a JSON object containing additional data associated with the event
    */
-  public void sendEvent(String eventName, LDUser user, JsonObject data) {
+  public void track(String eventName, LDUser user, JsonObject data) {
     boolean processed = eventProcessor.sendEvent(new CustomEvent(eventName, user, data));
     if (!processed) {
       logger.warn("Exceeded event queue capacity. Increase capacity to avoid dropping events.");
@@ -117,11 +117,25 @@ public void sendEvent(String eventName, LDUser user, JsonObject data) {
    * @param eventName the name of the event
    * @param user the user that performed the event
    */
-  public void sendEvent(String eventName, LDUser user) {
+  public void track(String eventName, LDUser user) {
     if (this.offline) {
       return;
     }
-    sendEvent(eventName, user, null);
+    track(eventName, user, null);
+  }
+
+  /**
+   * Register the user
+   * @param user the user to register
+   */
+  public void identify(LDUser user) {
+    if (this.offline) {
+      return;
+    }
+    boolean processed = eventProcessor.sendEvent(new IdentifyEvent(user));
+    if (!processed) {
+      logger.warn("Exceeded event queue capacity. Increase capacity to avoid dropping events.");
+    }
   }
 
   private void sendFlagRequestEvent(String featureKey, LDUser user, boolean value) {
diff --git a/src/main/java/com/launchdarkly/client/LDUser.java b/src/main/java/com/launchdarkly/client/LDUser.java
index f2c67c7ab..2c6c5eca5 100644
--- a/src/main/java/com/launchdarkly/client/LDUser.java
+++ b/src/main/java/com/launchdarkly/client/LDUser.java
@@ -27,6 +27,11 @@ public class LDUser {
   private String key;
   private String secondary;
   private String ip;
+  private String email;
+  private String gender;
+  private String firstName;
+  private String lastName;
+
   private LDCountryCode country;
   private Map<String, JsonElement> custom;
   private static final Logger logger = LoggerFactory.getLogger(LDUser.class);
@@ -41,6 +46,10 @@ protected LDUser(Builder builder) {
     this.ip = builder.ip;
     this.country = builder.country;
     this.secondary = builder.secondary;
+    this.firstName = builder.firstName;
+    this.lastName = builder.lastName;
+    this.email = builder.email;
+    this.gender = builder.gender;
     this.custom = new HashMap<String, JsonElement>(builder.custom);
   }
 
@@ -63,6 +72,14 @@ String getKey() {
 
   String getSecondary() { return secondary; }
 
+  String getGender() { return gender; }
+
+  String getFirstName() { return firstName; }
+
+  String getLastName() { return lastName; }
+
+  String getEmail() { return email; }
+
   JsonElement getCustom(String key) {
     return custom.get(key);
   }
@@ -84,6 +101,10 @@ public static class Builder {
     private String key;
     private String secondary;
     private String ip;
+    private String firstName;
+    private String lastName;
+    private String email;
+    private String gender;
     private LDCountryCode country;
     private Map<String, JsonElement> custom;
 
@@ -157,6 +178,26 @@ public Builder country(LDCountryCode country) {
       return this;
     }
 
+    public Builder firstName(String firstName) {
+      this.firstName = firstName;
+      return this;
+    }
+
+    public Builder lastName(String lastName) {
+      this.lastName = lastName;
+      return this;
+    }
+
+    public Builder gender(String gender) {
+      this.gender = gender;
+      return this;
+    }
+
+    public Builder email(String email) {
+      this.email = email;
+      return this;
+    }
+
     /**
      * Add a {@link java.lang.String}-valued custom attribute
      * @param k the key for the custom attribute