diff --git a/src/utils/changelog.js b/src/utils/changelog.js
index 6beaa5d..aebf173 100644
--- a/src/utils/changelog.js
+++ b/src/utils/changelog.js
@@ -23,7 +23,7 @@ export const generateReleased = (previousVersion, config) =>
 
           if (
             isUnreleased &&
-            line === config.releaseFormat.replace('%version%', previousVersion)
+            line === config.releaseFormat.replace(/%version%/g, previousVersion)
           ) {
             isUnreleased = false
 
@@ -47,7 +47,7 @@ export const generateChangelog = (version, groups, config) => {
     const release = getCommitDetails(group.release)
     const releaseVersion = (release && release.message) || version
     const title = releaseVersion
-      ? config.releaseFormat.replace('%version%', releaseVersion)
+      ? config.releaseFormat.replace(/%version%/g, releaseVersion)
       : config.unreleasedFormat
 
     let groupChangelog = title + '\n\n'
@@ -84,6 +84,6 @@ export const generateChangelog = (version, groups, config) => {
 
 export const generateLine = ({ message, hash }, config) =>
   config.lineFormat
-    .replace('%HASH%', hash)
-    .replace('%hash%', hash.slice(0, 8))
-    .replace('%message%', message)
+    .replace(/%HASH%/g, hash)
+    .replace(/%hash%/g, hash.slice(0, 8))
+    .replace(/%message%/g, message)
diff --git a/src/utils/changelog.test.js b/src/utils/changelog.test.js
index aae0d47..5620eea 100644
--- a/src/utils/changelog.test.js
+++ b/src/utils/changelog.test.js
@@ -249,12 +249,15 @@ describe('changelog', () => {
     })
 
     it('should generate line with custom config', () => {
-      const config = { ...defaultConfig, lineFormat: '* %message%' }
+      const config = {
+        ...defaultConfig,
+        lineFormat: '* %message% %hash% %hash%'
+      }
       const mockedInput = {
         message: 'generate changelog',
         hash: 'b2f5901922505efbfb6dd684252e8df0cdffeeb2'
       }
-      const mockedOutput = '* generate changelog'
+      const mockedOutput = '* generate changelog b2f59019 b2f59019'
 
       const line = generateLine(mockedInput, config)