diff --git a/src/LmcCookieConsentManager.js b/src/LmcCookieConsentManager.js
index 969b6beb..5d93a0b0 100644
--- a/src/LmcCookieConsentManager.js
+++ b/src/LmcCookieConsentManager.js
@@ -150,6 +150,7 @@ function pushToDataLayer(cookie) {
     event: 'CookieConsent-update',
     'CookieConsent.necessary': cookie.level.includes('necessary'),
     'CookieConsent.analytics': cookie.level.includes('analytics'),
+    'CookieConsent.ads': cookie.level.includes('ads'),
     'CookieConsent.functionality': cookie.level.includes('functionality'),
     'CookieConsent.personalization': cookie.level.includes('personalization'),
     'CookieConsent.revision': cookie.revision,