diff --git a/app/code/Magento/InventorySales/Model/ResourceModel/GetWebsiteCodeByWebsiteId.php b/app/code/Magento/InventorySales/Model/ResourceModel/GetWebsiteCodeByWebsiteId.php
new file mode 100644
index 000000000000..0ab00435ded8
--- /dev/null
+++ b/app/code/Magento/InventorySales/Model/ResourceModel/GetWebsiteCodeByWebsiteId.php
@@ -0,0 +1,44 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\InventorySales\Model\ResourceModel;
+
+use Magento\Framework\App\ResourceConnection;
+
+/**
+ * Get website code by website id
+ */
+class GetWebsiteCodeByWebsiteId
+{
+    /**
+     * @var ResourceConnection
+     */
+    private $resourceConnection;
+
+    /**
+     * @param ResourceConnection $resourceConnection
+     */
+    public function __construct(
+        ResourceConnection $resourceConnection
+    ) {
+        $this->resourceConnection = $resourceConnection;
+    }
+
+    /**
+     * @param int $websiteId
+     * @return string|null
+     */
+    public function execute(int $websiteId): ?string
+    {
+        $connection = $this->resourceConnection->getConnection();
+        $tableName = $this->resourceConnection->getTableName('store_website');
+        $selectQry = $connection->select()->from($tableName, 'code')->where('website_id = ?', $websiteId);
+
+        $result = $connection->fetchOne($selectQry);
+        return (false === $result) ? null : $result;
+    }
+}
diff --git a/app/code/Magento/InventorySales/Model/ResourceModel/UpdateSalesChannelWebsiteCode.php b/app/code/Magento/InventorySales/Model/ResourceModel/UpdateSalesChannelWebsiteCode.php
new file mode 100644
index 000000000000..6b7ebf28b60e
--- /dev/null
+++ b/app/code/Magento/InventorySales/Model/ResourceModel/UpdateSalesChannelWebsiteCode.php
@@ -0,0 +1,57 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\InventorySales\Model\ResourceModel;
+
+use Magento\Framework\App\ResourceConnection;
+use Magento\InventorySalesApi\Api\Data\SalesChannelInterface;
+
+/**
+ * This class handles website code change and should not be used directly, but only
+ * from \Magento\InventorySales\Plugin\Store\WebsiteResourcePlugin to keep a soft integrity
+ * between 'store_website' table and 'inventory_stock_sales_channel' table on changes.
+ */
+class UpdateSalesChannelWebsiteCode
+{
+    /**
+     * @var ResourceConnection
+     */
+    private $resourceConnection;
+
+    /**
+     * @param ResourceConnection $resourceConnection
+     */
+    public function __construct(
+        ResourceConnection $resourceConnection
+    ) {
+        $this->resourceConnection = $resourceConnection;
+    }
+
+    /**
+     * @param string $oldCode
+     * @param string $newCode
+     * @return void
+     */
+    public function execute(
+        string $oldCode,
+        string $newCode
+    ): void {
+        $connection = $this->resourceConnection->getConnection();
+        $tableName = $this->resourceConnection->getTableName('inventory_stock_sales_channel');
+
+        $connection->update(
+            $tableName,
+            [
+                SalesChannelInterface::CODE => $newCode,
+            ],
+            [
+                SalesChannelInterface::TYPE . ' = ?' => SalesChannelInterface::TYPE_WEBSITE,
+                SalesChannelInterface::CODE . ' = ?' => $oldCode,
+            ]
+        );
+    }
+}
diff --git a/app/code/Magento/InventorySales/Observer/Website/AssignWebsiteToDefaultStock.php b/app/code/Magento/InventorySales/Plugin/Store/Model/ResourceModel/Website/AssignWebsiteToDefaultStockPlugin.php
similarity index 76%
rename from app/code/Magento/InventorySales/Observer/Website/AssignWebsiteToDefaultStock.php
rename to app/code/Magento/InventorySales/Plugin/Store/Model/ResourceModel/Website/AssignWebsiteToDefaultStockPlugin.php
index 81803bdd214b..1986849c383b 100644
--- a/app/code/Magento/InventorySales/Observer/Website/AssignWebsiteToDefaultStock.php
+++ b/app/code/Magento/InventorySales/Plugin/Store/Model/ResourceModel/Website/AssignWebsiteToDefaultStockPlugin.php
@@ -5,22 +5,25 @@
  */
 declare(strict_types=1);
 
-namespace Magento\InventorySales\Observer\Website;
+namespace Magento\InventorySales\Plugin\Store\Model\ResourceModel\Website;
 
-use Magento\Framework\Event\Observer;
-use Magento\Framework\Event\ObserverInterface;
+use Magento\Framework\Exception\CouldNotSaveException;
+use Magento\Framework\Exception\NoSuchEntityException;
+use Magento\Framework\Model\AbstractModel;
+use Magento\Framework\Validation\ValidationException;
 use Magento\InventoryApi\Api\StockRepositoryInterface;
 use Magento\InventoryCatalogApi\Api\DefaultStockProviderInterface;
 use Magento\InventorySalesApi\Model\GetAssignedStockIdForWebsiteInterface;
 use Magento\InventorySalesApi\Api\Data\SalesChannelInterface;
 use Magento\InventorySalesApi\Api\Data\SalesChannelInterfaceFactory;
 use Magento\Store\Api\Data\WebsiteInterface;
+use Magento\Store\Model\ResourceModel\Website as WebsiteResourceModel;
 use Magento\Store\Model\Website;
 
 /**
  * Assign the website to the default stock
  */
-class AssignWebsiteToDefaultStock implements ObserverInterface
+class AssignWebsiteToDefaultStockPlugin
 {
     /**
      * @var StockRepositoryInterface
@@ -61,21 +64,29 @@ public function __construct(
     }
 
     /**
-     * @inheritdoc
+     * @param WebsiteResourceModel $subject
+     * @param WebsiteResourceModel $result
+     * @param Website|AbstractModel $website
+     * @return WebsiteResourceModel
+     * @throws CouldNotSaveException
+     * @throws NoSuchEntityException
+     * @throws ValidationException
+     * @SuppressWarnings(PHPMD.UnusedFormalParameter)
      */
-    public function execute(Observer $observer)
-    {
-        /** @var Website $website */
-        $website = $observer->getData('website');
+    public function afterSave(
+        WebsiteResourceModel $subject,
+        WebsiteResourceModel $result,
+        AbstractModel $website
+    ) {
         $websiteCode = $website->getCode();
 
         if ($websiteCode === WebsiteInterface::ADMIN_CODE) {
-            return;
+            return $result;
         }
 
         // checks is some stock already assigned to this website
         if ($this->getAssignedStockIdForWebsite->execute($websiteCode) !== null) {
-            return;
+            return $result;
         }
 
         $defaultStockId = $this->defaultStockProvider->getId();
@@ -87,6 +98,8 @@ public function execute(Observer $observer)
 
         $extensionAttributes->setSalesChannels($salesChannels);
         $this->stockRepository->save($defaultStock);
+
+        return $result;
     }
 
     /**
diff --git a/app/code/Magento/InventorySales/Plugin/Store/Model/ResourceModel/Website/UpdateSalesChannelWebsiteCodePlugin.php b/app/code/Magento/InventorySales/Plugin/Store/Model/ResourceModel/Website/UpdateSalesChannelWebsiteCodePlugin.php
new file mode 100644
index 000000000000..c8e6c1bf2e7e
--- /dev/null
+++ b/app/code/Magento/InventorySales/Plugin/Store/Model/ResourceModel/Website/UpdateSalesChannelWebsiteCodePlugin.php
@@ -0,0 +1,73 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\InventorySales\Plugin\Store\Model\ResourceModel\Website;
+
+use Magento\Framework\Exception\CouldNotSaveException;
+use Magento\Framework\Exception\NoSuchEntityException;
+use Magento\Framework\Model\AbstractModel;
+use Magento\Framework\Validation\ValidationException;
+use Magento\InventorySales\Model\ResourceModel\GetWebsiteCodeByWebsiteId;
+use Magento\InventorySales\Model\ResourceModel\UpdateSalesChannelWebsiteCode;
+use Magento\Store\Api\Data\WebsiteInterface;
+use Magento\Store\Model\ResourceModel\Website as WebsiteResourceModel;
+use Magento\Store\Model\Website;
+
+class UpdateSalesChannelWebsiteCodePlugin
+{
+    /**
+     * @var UpdateSalesChannelWebsiteCode
+     */
+    private $updateSalesChannelWebsiteCode;
+
+    /**
+     * @var GetWebsiteCodeByWebsiteId
+     */
+    private $getWebsiteCodeByWebsiteId;
+
+    /**
+     * @param UpdateSalesChannelWebsiteCode $updateSalesChannelWebsiteCode
+     * @param GetWebsiteCodeByWebsiteId $getWebsiteCodeByWebsiteId
+     */
+    public function __construct(
+        UpdateSalesChannelWebsiteCode $updateSalesChannelWebsiteCode,
+        GetWebsiteCodeByWebsiteId $getWebsiteCodeByWebsiteId
+    ) {
+        $this->updateSalesChannelWebsiteCode = $updateSalesChannelWebsiteCode;
+        $this->getWebsiteCodeByWebsiteId = $getWebsiteCodeByWebsiteId;
+    }
+
+    /**
+     * @param WebsiteResourceModel $subject
+     * @param callable $proceed
+     * @param Website|AbstractModel $website
+     * @return WebsiteResourceModel
+     * @throws CouldNotSaveException
+     * @throws NoSuchEntityException
+     * @throws ValidationException
+     * @SuppressWarnings(PHPMD.UnusedFormalParameter)
+     */
+    public function aroundSave(
+        WebsiteResourceModel $subject,
+        callable $proceed,
+        AbstractModel $website
+    ) {
+        $newCode = $website->getCode();
+        $oldCode = null;
+
+        if (null !== $website->getId()) {
+            $oldCode = $this->getWebsiteCodeByWebsiteId->execute((int)$website->getId());
+        }
+
+        $result = $proceed($website);
+
+        if (($oldCode !== null) && ($oldCode !== WebsiteInterface::ADMIN_CODE) && ($oldCode !== $newCode)) {
+            $this->updateSalesChannelWebsiteCode->execute($oldCode, $newCode);
+        }
+        return $result;
+    }
+}
diff --git a/app/code/Magento/InventorySales/Test/Integration/Website/RenameWebsiteToStockLinkTest.php b/app/code/Magento/InventorySales/Test/Integration/Website/RenameWebsiteToStockLinkTest.php
new file mode 100644
index 000000000000..025e6342c599
--- /dev/null
+++ b/app/code/Magento/InventorySales/Test/Integration/Website/RenameWebsiteToStockLinkTest.php
@@ -0,0 +1,73 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+declare(strict_types=1);
+
+namespace Magento\InventorySales\Test\Integration\Website;
+
+use Magento\InventorySalesApi\Model\GetAssignedStockIdForWebsiteInterface;
+use Magento\Store\Model\Website;
+use Magento\Store\Model\ResourceModel\Website as WebsiteResource;
+use Magento\Store\Model\WebsiteFactory;
+use Magento\TestFramework\Helper\Bootstrap;
+use PHPUnit\Framework\TestCase;
+
+class RenameWebsiteToStockLinkTest extends TestCase
+{
+    /**
+     * @var WebsiteFactory
+     */
+    private $websiteFactory;
+
+    /**
+     * @var GetAssignedStockIdForWebsiteInterface
+     */
+    private $getAssignedStockIdForWebsite;
+
+    /**
+     * @var WebsiteResource
+     */
+    private $websiteResource;
+
+    protected function setUp()
+    {
+        $this->websiteFactory = Bootstrap::getObjectManager()->get(WebsiteFactory::class);
+        $this->getAssignedStockIdForWebsite = Bootstrap::getObjectManager()->get(
+            GetAssignedStockIdForWebsiteInterface::class
+        );
+        $this->websiteResource = Bootstrap::getObjectManager()->get(WebsiteResource::class);
+    }
+
+    /**
+     * @throws \Exception
+     * @magentoDbIsolation enabled
+     */
+    public function testRenameWebsiteToStockLink()
+    {
+        $oldWebsiteCode = 'old_website_code';
+        $newWebsiteCode = 'new_website_code';
+
+        /** @var Website $website */
+        $website = $this->websiteFactory->create();
+        $website->setCode($oldWebsiteCode);
+        $this->websiteResource->save($website);
+        $websiteId = $website->getId();
+
+        $website = $this->websiteFactory->create();
+        $this->websiteResource->load($website, $websiteId);
+        $website->setCode($newWebsiteCode);
+        $this->websiteResource->save($website);
+
+        self::assertNull(
+            $this->getAssignedStockIdForWebsite->execute($oldWebsiteCode),
+            'Old website link was not removed'
+        );
+
+        self::assertNotNull(
+            $this->getAssignedStockIdForWebsite->execute($newWebsiteCode),
+            'Website link was not renamed'
+        );
+    }
+}
diff --git a/app/code/Magento/InventorySales/etc/di.xml b/app/code/Magento/InventorySales/etc/di.xml
index 9bb3139def7b..83fa79c73e2d 100644
--- a/app/code/Magento/InventorySales/etc/di.xml
+++ b/app/code/Magento/InventorySales/etc/di.xml
@@ -146,4 +146,8 @@
         </arguments>
     </type>
     <preference for="Magento\InventorySalesApi\Model\StockByWebsiteIdResolverInterface" type="Magento\InventorySales\Model\StockByWebsiteIdResolver"/>
+    <type name="Magento\Store\Model\ResourceModel\Website">
+        <plugin name="assign_website_to_default_stock" type="Magento\InventorySales\Plugin\Store\Model\ResourceModel\Website\AssignWebsiteToDefaultStockPlugin"/>
+        <plugin name="update_sales_channel_website_code" type="Magento\InventorySales\Plugin\Store\Model\ResourceModel\Website\UpdateSalesChannelWebsiteCodePlugin"/>
+    </type>
 </config>
diff --git a/app/code/Magento/InventorySales/etc/events.xml b/app/code/Magento/InventorySales/etc/events.xml
index c6e0f3b4f280..89a00ddb9670 100644
--- a/app/code/Magento/InventorySales/etc/events.xml
+++ b/app/code/Magento/InventorySales/etc/events.xml
@@ -6,9 +6,6 @@
  */
 -->
 <config xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xsi:noNamespaceSchemaLocation="urn:magento:framework:Event/etc/events.xsd">
-    <event name="website_save_after">
-        <observer name="assign_website_to_default_stock" instance="Magento\InventorySales\Observer\Website\AssignWebsiteToDefaultStock"/>
-    </event>
     <event name="website_delete_after">
         <observer name="delete_website_to_stock_link" instance="Magento\InventorySales\Observer\Website\DeleteWebsiteToStockLink"/>
     </event>
diff --git a/app/code/Magento/InventorySalesAdminUi/Ui/Component/Listing/Column/SalesChannels.php b/app/code/Magento/InventorySalesAdminUi/Ui/Component/Listing/Column/SalesChannels.php
index 7ddf1748d69e..4f07ec11f3c6 100644
--- a/app/code/Magento/InventorySalesAdminUi/Ui/Component/Listing/Column/SalesChannels.php
+++ b/app/code/Magento/InventorySalesAdminUi/Ui/Component/Listing/Column/SalesChannels.php
@@ -7,6 +7,7 @@
 
 namespace Magento\InventorySalesAdminUi\Ui\Component\Listing\Column;
 
+use Magento\Framework\Exception\NoSuchEntityException;
 use Magento\InventorySalesAdminUi\Ui\SalesChannelNameResolverInterface;
 use Magento\Ui\Component\Listing\Columns\Column;
 use Magento\Framework\View\Element\UiComponentFactory;