diff --git a/dev/tests/integration/testsuite/Magento/PageBuilder/Setup/Converters/PageBuilderStripStylesTest.php b/dev/tests/integration/testsuite/Magento/PageBuilder/Setup/Converters/PageBuilderStripStylesTest.php
new file mode 100644
index 00000000000..4dae20a3edb
--- /dev/null
+++ b/dev/tests/integration/testsuite/Magento/PageBuilder/Setup/Converters/PageBuilderStripStylesTest.php
@@ -0,0 +1,119 @@
+<?php
+/**
+ * Copyright © Magento, Inc. All rights reserved.
+ * See COPYING.txt for license details.
+ */
+
+declare(strict_types = 1);
+
+namespace Magento\PageBuilder\Setup\Converters;
+
+use Magento\Framework\ObjectManagerInterface;
+
+class PageBuilderStripStylesTest extends \PHPUnit\Framework\TestCase
+{
+    /**
+     * @var ObjectManagerInterface
+     */
+    private $objectManager;
+
+    protected function setUp(): void
+    {
+        $this->objectManager = \Magento\TestFramework\Helper\Bootstrap::getObjectManager();
+    }
+
+    /**
+     * ...
+     *
+     * @dataProvider conversionData
+     * @param string $htmlString
+     * @param string $expectedResult
+     */
+    public function testConversion(string $htmlString, string $expectedResult)
+    {
+        $converterPageBuilderStripStyles = $this->objectManager->create(PageBuilderStripStyles::class);
+        $result = $converterPageBuilderStripStyles->convert($htmlString);
+        $this->assertEquals($result, $expectedResult);
+    }
+
+    /**
+     * @return array
+     */
+    public function conversionData(): array
+    {
+        // phpcs:disable Generic.Files.LineLength.TooLong
+        return [
+            [
+                // Row
+                '<div data-content-type="row" data-appearance="full-bleed" data-enable-parallax="1" data-parallax-speed="0.5" data-background-images="{}" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="main" style="justify-content: flex-start; display: flex; flex-direction: column; background-color: rgb(240, 240, 240); background-position: left top; background-size: cover; background-repeat: no-repeat; background-attachment: scroll; text-align: center; border-style: none; border-width: 1px; border-radius: 10px; min-height: 100vh; margin: 0px 0px 10px; padding: 10px;"></div>',
+                '<div data-content-type="row" data-appearance="full-bleed" data-enable-parallax="1" data-parallax-speed="0.5" data-background-images="{}" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="main"></div>'
+            ],
+            [
+                // Column(s)
+                '<div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="{}" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner" style="justify-content: flex-start; display: flex; flex-direction: column; background-position: left top; background-size: cover; background-repeat: no-repeat; background-attachment: scroll; border-style: none; border-width: 1px; border-radius: 0px; margin: 0px 0px 10px; padding: 10px;"><div class="pagebuilder-column-group" style="display: flex;" data-content-type="column-group" data-grid-size="12" data-element="main"><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="{}" data-element="main" style="justify-content: flex-start; display: flex; flex-direction: column; background-color: rgb(255, 241, 193); background-position: left top; background-size: cover; background-repeat: no-repeat; background-attachment: scroll; text-align: left; border-style: none; border-width: 1px; border-radius: 20px; width: 50%; margin: 0px 0px 10px; padding: 10px; align-self: stretch;"></div><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="{}" data-element="main" style="justify-content: flex-start; display: flex; flex-direction: column; background-color: rgb(197, 219, 240); background-position: left top; background-size: cover; background-repeat: no-repeat; background-attachment: scroll; text-align: right; border-style: none; border-width: 1px; border-radius: 20px; width: 50%; margin: 0px 0px 10px; padding: 10px; align-self: stretch;"></div></div></div></div>',
+                '<div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="{}" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner"><div class="pagebuilder-column-group" data-content-type="column-group" data-grid-size="12" data-element="main"><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="{}" data-element="main"></div><div class="pagebuilder-column" data-content-type="column" data-appearance="full-height" data-background-images="{}" data-element="main"></div></div></div></div>'
+            ],
+            [
+                // Text (Raw)
+                '<div class="elephant news" data-content-type="text" data-appearance="default" data-element="main" style="text-align: left; border-style: none; border-width: 1px; border-radius: 0px; margin: 0px 0px 10px; padding: 10px 15px;">Text</div>',
+                '<div class="elephant news" data-content-type="text" data-appearance="default" data-element="main">Text</div>'
+            ],
+            [
+                // Text
+                '<div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="{}" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner" style="justify-content: flex-start; display: flex; flex-direction: column; background-position: left top; background-size: cover; background-repeat: no-repeat; background-attachment: scroll; border-style: none; border-width: 1px; border-radius: 0px; margin: 0px 0px 10px; padding: 10px;"><div class="elephant news" data-content-type="text" data-appearance="default" data-element="main" style="text-align: left; border-style: none; border-width: 1px; border-radius: 0px; margin: 0px 0px 10px; padding: 10px 15px;">Text</div></div></div>',
+                '<div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="{}" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner"><div class="elephant news" data-content-type="text" data-appearance="default" data-element="main">Text</div></div></div>'
+            ],
+            [
+                // Heading (Raw)
+                '<h2 data-content-type="heading" data-appearance="default" data-element="main" style="text-align: center; border-style: solid; border-color: rgb(0, 170, 255); border-width: 1px; border-radius: 0px; margin-top: 0px; margin-bottom: 10px;">Heading</h2>',
+                '<h2 data-content-type="heading" data-appearance="default" data-element="main">Heading</h2>'
+            ],
+            [
+                // Heading
+                '<div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="{}" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner" style="justify-content: flex-start; display: flex; flex-direction: column; background-position: left top; background-size: cover; background-repeat: no-repeat; background-attachment: scroll; border-style: none; border-width: 1px; border-radius: 0px; margin: 0px 0px 10px; padding: 10px;"><h2 data-content-type="heading" data-appearance="default" data-element="main" style="text-align: center; border-style: solid; border-color: rgb(0, 170, 255); border-width: 1px; border-radius: 0px; margin-top: 0px; margin-bottom: 10px;">Heading</h2></div></div>',
+                '<div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="{}" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner"><h2 data-content-type="heading" data-appearance="default" data-element="main">Heading</h2></div></div>'
+            ],
+            [
+                // Button (Raw)
+                '<div data-content-type="buttons" data-appearance="inline" data-same-width="false" data-element="main" style="text-align: left; border-style: none; border-width: 1px; border-radius: 0px; margin: 0px 0px 10px; padding: 10px 10px 0px;"><div data-content-type="button-item" data-appearance="default" data-element="main" style="display: inline-block;"><a class="pagebuilder-button-primary" href="https://www.adobe.com/" target="_blank" data-link-type="default" data-element="link" style="text-align: center; border-radius: 25px; margin-bottom: 10px;"><span data-element="link_text">Browse</span></a></div></div>',
+                '<div data-content-type="buttons" data-appearance="inline" data-same-width="false" data-element="main"><div data-content-type="button-item" data-appearance="default" data-element="main"><a class="pagebuilder-button-primary" href="https://www.adobe.com/" target="_blank" data-link-type="default" data-element="link"><span data-element="link_text">Browse</span></a></div></div>'
+            ],
+            [
+                // Button
+                '<div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="{}" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner" style="justify-content: flex-start; display: flex; flex-direction: column; background-position: left top; background-size: cover; background-repeat: no-repeat; background-attachment: scroll; border-style: none; border-width: 1px; border-radius: 0px; margin: 0px 0px 10px; padding: 10px;"><div data-content-type="buttons" data-appearance="inline" data-same-width="false" data-element="main" style="text-align: left; border-style: none; border-width: 1px; border-radius: 0px; margin: 0px 0px 10px; padding: 10px 10px 0px;"><div data-content-type="button-item" data-appearance="default" data-element="main" style="display: inline-block;"><a class="pagebuilder-button-primary" href="https://www.adobe.com/" target="_blank" data-link-type="default" data-element="link" style="text-align: center; border-radius: 25px; margin-bottom: 10px;"><span data-element="link_text">Browse</span></a></div></div></div></div>',
+                '<div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="{}" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner"><div data-content-type="buttons" data-appearance="inline" data-same-width="false" data-element="main"><div data-content-type="button-item" data-appearance="default" data-element="main"><a class="pagebuilder-button-primary" href="https://www.adobe.com/" target="_blank" data-link-type="default" data-element="link"><span data-element="link_text">Browse</span></a></div></div></div></div>'
+            ],
+            [
+                // Buttons (Raw)
+                '<div data-content-type="buttons" data-appearance="inline" data-same-width="true" data-element="main" style="text-align: right; border-style: none; border-width: 1px; border-radius: 0px; margin: 20px 0px 0px; padding: 10px 10px 0px;"><div data-content-type="button-item" data-appearance="default" data-element="main" style="display: inline-block;"><a class="pagebuilder-button-secondary" href="https://www.example.com/style/style?style=style#style" target="" data-link-type="default" data-element="link" style="text-align: center; margin-bottom: 10px;"><span data-element="link_text">Cancel</span></a></div><div data-content-type="button-item" data-appearance="default" data-element="main" style="display: inline-block;"><a class="pagebuilder-button-primary" href="{{widget type=\'Magento\Cms\Block\Widget\Page\Link\' page_id=\'2\' template=\'Magento_PageBuilder::widget/link_href.phtml\' type_name=\'CMS Page Link\' }}" target="" data-link-type="page" data-element="link" style="text-align: center;"><span data-element="link_text">OK</span></a></div></div>',
+                '<div data-content-type="buttons" data-appearance="inline" data-same-width="true" data-element="main"><div data-content-type="button-item" data-appearance="default" data-element="main"><a class="pagebuilder-button-secondary" href="https://www.example.com/style/style?style=style#style" target="" data-link-type="default" data-element="link"><span data-element="link_text">Cancel</span></a></div><div data-content-type="button-item" data-appearance="default" data-element="main"><a class="pagebuilder-button-primary" href="{{widget type=\'Magento\Cms\Block\Widget\Page\Link\' page_id=\'2\' template=\'Magento_PageBuilder::widget/link_href.phtml\' type_name=\'CMS Page Link\' }}" target="" data-link-type="page" data-element="link"><span data-element="link_text">OK</span></a></div></div>',
+            ],
+            [
+                // Buttons
+                '<div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="{}" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner" style="justify-content: flex-start; display: flex; flex-direction: column; background-position: left top; background-size: cover; background-repeat: no-repeat; background-attachment: scroll; border-style: none; border-width: 1px; border-radius: 0px; margin: 0px 0px 10px; padding: 10px;"><div data-content-type="buttons" data-appearance="inline" data-same-width="true" data-element="main" style="text-align: right; border-style: none; border-width: 1px; border-radius: 0px; margin: 20px 0px 0px; padding: 10px 10px 0px;"><div data-content-type="button-item" data-appearance="default" data-element="main" style="display: inline-block;"><a class="pagebuilder-button-secondary" href="https://www.example.com/style/style?style=style#style" target="" data-link-type="default" data-element="link" style="text-align: center; margin-bottom: 10px;"><span data-element="link_text">Cancel</span></a></div><div data-content-type="button-item" data-appearance="default" data-element="main" style="display: inline-block;"><a class="pagebuilder-button-primary" href="{{widget type=\'Magento\Cms\Block\Widget\Page\Link\' page_id=\'2\' template=\'Magento_PageBuilder::widget/link_href.phtml\' type_name=\'CMS Page Link\' }}" target="" data-link-type="page" data-element="link" style="text-align: center;"><span data-element="link_text">OK</span></a></div></div></div></div>',
+                '<div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="{}" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner"><div data-content-type="buttons" data-appearance="inline" data-same-width="true" data-element="main"><div data-content-type="button-item" data-appearance="default" data-element="main"><a class="pagebuilder-button-secondary" href="https://www.example.com/style/style?style=style#style" target="" data-link-type="default" data-element="link"><span data-element="link_text">Cancel</span></a></div><div data-content-type="button-item" data-appearance="default" data-element="main"><a class="pagebuilder-button-primary" href="{{widget type=\'Magento\Cms\Block\Widget\Page\Link\' page_id=\'2\' template=\'Magento_PageBuilder::widget/link_href.phtml\' type_name=\'CMS Page Link\' }}" target="" data-link-type="page" data-element="link"><span data-element="link_text">OK</span></a></div></div></div></div>',
+            ],
+            [
+                // Divider (Raw)
+                '<div data-content-type="divider" data-appearance="default" data-element="main" style="border-style: none; border-width: 1px; border-radius: 0px; margin: 5px 0px; padding: 10px;"><hr data-element="line" style="width: 100%; border-width: 2px; border-color: rgb(0, 170, 255); display: inline-block;"></div>',
+                '<div data-content-type="divider" data-appearance="default" data-element="main"><hr data-element="line"></div>'
+            ],
+            [
+                // Divider
+                '<div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="{}" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner" style="justify-content: flex-start; display: flex; flex-direction: column; background-position: left top; background-size: cover; background-repeat: no-repeat; background-attachment: scroll; border-style: none; border-width: 1px; border-radius: 0px; margin: 0px 0px 10px; padding: 10px;"><div data-content-type="divider" data-appearance="default" data-element="main" style="border-style: none; border-width: 1px; border-radius: 0px; margin: 5px 0px; padding: 10px;"><hr data-element="line" style="width: 100%; border-width: 2px; border-color: rgb(0, 170, 255); display: inline-block;"></div></div></div>',
+                '<div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="{}" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner"><div data-content-type="divider" data-appearance="default" data-element="main"><hr data-element="line"></div></div></div>'
+            ],
+            [
+                // HTML Code (Raw)
+                '<div data-content-type="html" data-appearance="default" data-element="main" style="border-style: none; border-width: 1px; border-radius: 0px; margin: 0px 0px 10px; padding: 0px;">&lt;iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen frameborder="0" height="315" src="https://www.youtube.com/embed/dQw4w9WgXcQ" style="display: block; opacity: 0.75;" width="560" &gt;&lt;/iframe&gt;</div>',
+                '<div data-content-type="html" data-appearance="default" data-element="main">&lt;iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen frameborder="0" height="315" src="https://www.youtube.com/embed/dQw4w9WgXcQ" style="display: block; opacity: 0.75;" width="560" &gt;&lt;/iframe&gt;</div>'
+            ],
+            [
+                // HTML Code
+                '<div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="{}" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner" style="justify-content: flex-start; display: flex; flex-direction: column; background-position: left top; background-size: cover; background-repeat: no-repeat; background-attachment: scroll; border-style: none; border-width: 1px; border-radius: 0px; margin: 0px 0px 10px; padding: 10px;"><div data-content-type="html" data-appearance="default" data-element="main" style="border-style: none; border-width: 1px; border-radius: 0px; margin: 0px 0px 10px; padding: 0px;">&lt;iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen frameborder="0" height="315" src="https://www.youtube.com/embed/dQw4w9WgXcQ" style="display: block; opacity: 0.75;" width="560" &gt;&lt;/iframe&gt;</div></div></div>',
+                '<div data-content-type="row" data-appearance="contained" data-element="main"><div data-enable-parallax="0" data-parallax-speed="0.5" data-background-images="{}" data-background-type="image" data-video-loop="true" data-video-play-only-visible="true" data-video-lazy-load="true" data-video-fallback-src="" data-element="inner"><div data-content-type="html" data-appearance="default" data-element="main">&lt;iframe allow="accelerometer; autoplay; encrypted-media; gyroscope; picture-in-picture" allowfullscreen frameborder="0" height="315" src="https://www.youtube.com/embed/dQw4w9WgXcQ" style="display: block; opacity: 0.75;" width="560" &gt;&lt;/iframe&gt;</div></div></div>'
+            ]
+        ];
+        // phpcs:enable Generic.Files.LineLength.TooLong
+    }
+}