diff --git a/app/code/Magento/Store/Ui/Component/Listing/Column/Store/Options.php b/app/code/Magento/Store/Ui/Component/Listing/Column/Store/Options.php
index af2fcce6c2d60..ced7dbfadc71a 100644
--- a/app/code/Magento/Store/Ui/Component/Listing/Column/Store/Options.php
+++ b/app/code/Magento/Store/Ui/Component/Listing/Column/Store/Options.php
@@ -81,6 +81,8 @@ protected function sanitizeName($name)
         preg_match('/\$[:]*{(.)*}/', $name ?: '', $matches);
         if (count($matches) > 0) {
             $name = $this->escaper->escapeHtml($this->escaper->escapeJs($name));
+        } elseif (preg_match('/^[a-zA-Z\s\']+$/u', $name)) {
+            return $name;
         } else {
             $name = $this->escaper->escapeHtml($name);
         }