diff --git a/app/code/Magento/CatalogImportExport/Model/Import/Product.php b/app/code/Magento/CatalogImportExport/Model/Import/Product.php
index 21c12bf0a8b1a..6df82623b1dd5 100644
--- a/app/code/Magento/CatalogImportExport/Model/Import/Product.php
+++ b/app/code/Magento/CatalogImportExport/Model/Import/Product.php
@@ -1473,6 +1473,10 @@ protected function _saveProducts()
                 }
                 $rowScope = $this->getRowScope($rowData);
 
+                if (empty($rowData[self::URL_KEY])) {
+                    $rowData[self::URL_KEY] = $this->getUrlKey($rowData);
+                }
+
                 $rowSku = $rowData[self::COL_SKU];
 
                 if (null === $rowSku) {