diff --git a/README.rst b/README.rst
index e9fe154..5fe36ea 100644
--- a/README.rst
+++ b/README.rst
@@ -4,6 +4,9 @@ Django safedelete
 .. image:: https://github.com/makinacorpus/django-safedelete/workflows/Python%20application/badge.svg
     :target: https://github.com/makinacorpus/django-safedelete/actions?query=workflow%3A%22Python+application%22
 
+.. image:: https://img.shields.io/pypi/dm/django-safedelete.svg
+        :target: https://pypi.python.org/pypi/django-safedelete
+
 .. image:: https://coveralls.io/repos/makinacorpus/django-safedelete/badge.png
     :target: https://coveralls.io/r/makinacorpus/django-safedelete